I've been in online marketing since the late 90s — web design, then SEO, then paid ads. For the last 12 years I've focused on Google Ads, managing £2M+ in spend directly. Google Partner and Microsoft Ads certified.
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I’m a freelance PPC consultant, not an agency. That’s a deliberate choice: it means the person you hire is the person who does the work. No account managers, no juniors learning on your budget.
Alongside my freelance work I run Growth PPC, where the same senior-led model manages £20M+ in ad spend at scale, with a peak ROAS of 20.8x.
Sometimes I’ll tell you your ads are fine and the real problem is your website, your offer, or your tracking. I’d rather lose the sale than take your money for work that won’t move the needle.
Me. As a freelancer, the person you speak to is the person managing your account.
Ecommerce/D2C and home services — that’s where I get the strongest, most consistent results.
It means I meet Google’s certification and spend requirements and stay current with best practice — a baseline credential, backed by 12 years of hands-on results.
Often yes — as long as Google Ads suits your goals and margins. If it doesn’t, I’ll tell you honestly rather than take the work.
Plain-English monthly reporting tied to profit and leads — what changed, what it made you, and what I’m doing next. No vanity metrics.
Tell me what's not working and I'll tell you — honestly — whether I can help and what I'd do first.
Call 07410 907 104 Start a conversation