Industry: Domestic Appliances Retail Timeline: 2015-2021 Results: 6.7x revenue growth, 17-22x ROAS, COVID-proof business model The Challenge In 2015, I started working with a UK-based domestic appliances retailer turning over approximately £3 million per year. Half of their revenue came from trade shows and offline channels, with their online presence significantly underperforming. They'd been working […]
Most Google Ads accounts waste 20-30% of budget on fixable mistakes. Here's the complete audit checklist I use to find where your money's going.
UK Google Ads management costs £500-£2000/month typically. Here's what agencies, consultants, and freelancers actually charge—and what you get for your money.
Why Negative Keywords Are More Important Now Than They've Ever Been Published: January 2026 | By Stevie Morris Negative keywords are more important now than they've ever been. If you're running Google Ads and not actively managing negative keywords, you're bleeding budget. Accounts with significant spend are wasting hundreds, if not thousands, every month on […]
Let's face it, in this game, it is far too easy to get caught up in the "buzz" of high revenue numbers. You see those big figures on the dashboard—thousands of pounds rolling in—and it feels like you’re winning. It feeds the ego, doesn't it? But I reckon a lot of business owners are looking […]
To be honest, I think we’ve all been there. You set a target for the team, or you set a goal in your Google Ads dashboard, and everyone works hard to hit it. But then you look at the bank account at the end of the month, and the numbers just don't add up. I […]
What is a Good ROAS for Ecommerce To be honest, asking “What is a good ROAS?” is a bit like asking “How long is a piece of string?” or “What’s a good price for a house?” without saying if it’s a one-bed flat in Grimsby or a mansion in Mayfair. I reckon it’s the most […]
When I took over a struggling sewing & dressmaking supplier's Google Ads account in July 2023, I knew there was potential for improvement. What I didn't expect was to achieve a 20.85 ROAS – more than 7x the industry average. Here's exactly how I did it.
Did you know that job chances in Google Analytics are going up by 15% soon? This is what the UK Digital Skills Taskforce says. Google Analytics helps lots of site and app owners learn important stuff. They learn how to make smarter choices and get more people to visit their sites in the UK. Starting […]
Did you know CSS partners can save businesses up to 20% on clicks? They are vital for UK e-commerce success. CSS Shopping Partners boost online shops, especially in fashion. They help shops look better online and make buying fun for people. Businesses get smart insights and top tech with a CSS partner. This grows their […]
