The Genesis of AI in Marketing In the world of marketing, artificial intelligence (AI) is no novice. Its introduction dates back to the late 1950s when Alan Turing developed the concept of machine learning. However, it wasn't until the 21st century when businesses started leveraging AI to optimise their marketing efforts. Early applications were quite […]
Hello there, my lovely readers! Today, I'd like to talk to you about improving your overall performance with a well-structured PPC Account. As someone who has been in the digital marketing industry for quite some time, I've seen firsthand how proper account structure can make all the difference. Learning By Experience Let me start by […]
Are you struggling to understand why your Google Ads campaigns are receiving clicks but no conversions? Not getting any conversions on your ads can be a frustrating experience for advertisers, especially when the budget is tight. So, why are my ads not converting and what can I do about it? There could be a number […]
So you are getting clicks onto your page but they are not converting to the sale. I see this quite often and there are several things that could be wrong, but first let congratulate you on actually getting traffic to your offer. Wrong Traffic /Incorrect Targeting Wrong type of traffic, Wrong type of traffic I […]
PPC or pay per click is the quickest way to get qualified traffic. In this short guide I will be guiding you through the process of setting up your first campaign. I'm going to assume you already have your Google ads account set up, if not follow this link and get set up. Google ads […]
Google has started sending out notifications to its AdWords users that it will stop showing search term data for "low search volume keywords" the ability to optimise ad accounts spend for non relevant search terms is key to having a well functioning Adwords account. But it seems that Google is trying to hide terms from […]
Ive just had this sent to my AdWords account it looks like Google is increasing its prices for the UK market Dear Customer,On 1 November 2020, Google will begin charging new fees for ads served in the United Kingdom, Turkey and Austria.New feesAs of 1 November 2020, we will begin adding a fee to your next invoice […]
So here’s the situation you’re running adds spending lots of money but the conversion rate is in the pan so low that a limbo dancer would find it a challenge to get lower. Why is it happening and most importantly what can you do about it. The first thing you want to check is that […]
I first wrote this article on keyword research back in 2009. Eleven years ago and most of the process is still the same. the Tools may have changed but the basics are still the same, a good grounding in the basics will set you up for the future. I will update this article fully in […]
What Is SEO and How Did It Come About SEO otherwise known as search engine optimisation is the process of making content firstly, easy for search engines to understand and secondly rank well in the aforementioned search engines. In 2020 the most important thing for making your SEO efforts really successfull is to make it […]
