Practical Google Ads & PPC guides — no fluff, no vanity metrics.
A channel-by-channel breakdown of how to promote a local trades business — cost, speed and control compared honestly, for owners ready to invest properly.
Read more →A straight answer on whether Google Ads is worth it for trades businesses — the real economics of clicks, leads and job value, without the sales pitch.
Read more →A straight-talking guide to digital marketing for trades businesses ready to invest in growth — channels, budgets, red flags, and what actually converts.
Read more →How two window, door and conservatory installers grew Google Ads accounts from zero historical data — one to 272 leads a year, one 21 leads in its first month.
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How Search and Shopping ads differ, which suits services vs ecommerce, cost and competition differences, and when you genuinely need both.
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What remarketing is, how audiences build from a tag, realistic cost expectations, and honest guidance on when it does — and doesn't — pay off.
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A no-jargon glossary of the Google Ads terms UK business owners actually hit in reports and agency calls — CPC, CPA, ROAS, Quality Score, PMax and more.
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What Quality Score actually measures, why it isn't a ranking factor, how it affects your CPC via Ad Rank, and concrete ways to improve it.
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What Performance Max is, where it shows your ads, and when it genuinely helps vs when it hides tracking and control problems. Plain-English guide.
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Master location, device, demographic, audience, and retargeting in Google Shopping. Practical steps to cut wasted spend and reach buyers who convert.
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