Articles in CRO
Real causes of a mobile PPC conversion gap, how to diagnose it in GA4 and Google Ads device data, and practical fixes beyond a bid adjustment.
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Cold and remarketing traffic need different landing pages. A practical framework for what each needs, and why one generic page caps conversions.
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How to improve landing page conversion rate for paid traffic: message match, single CTA, removing distractions, page speed, and the link to Quality Score.
Read more →Cold and remarketing traffic need different landing pages. A practical framework for what each needs, and why one generic page caps conversions.
Read more →Real causes of a mobile PPC conversion gap, how to diagnose it in GA4 and Google Ads device data, and practical fixes beyond a bid adjustment.
Read more →How to improve landing page conversion rate for paid traffic: message match, single CTA, removing distractions, page speed, and the link to Quality Score.
Read more →Getting clicks but no sales? The four main reasons your traffic isn't converting — and how to fix each one. Practical CRO advice from a PPC consultant.
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