Articles in PPC & Paid Ads
The exact questions to ask a Google Ads agency before you sign: management, reporting, contract terms, fees, account ownership, and audits.
Read more →
The real warning signs of a bad PPC agency relationship — no account access, vague reports, no strategy change — and what's actually normal.
Read more →
The real cost, control, and expertise trade-offs between hiring in-house and outsourcing Google Ads management — and which stage of business suits which.
Read more →
How to prepare a Google Ads account for Black Friday, Christmas or any peak trading period — budget pacing, bidding, tracking and a realistic timeline.
Read more →
An honest comparison of PPC agencies vs freelance consultants — team capacity and cost vs direct senior access — to help you pick the right fit.
Read more →
A plain breakdown of what ongoing Google Ads management should include week to week, and what it usually doesn't, so you can sanity-check a quote.
Read more →
A practical way to calculate your Google Ads budget from CPC and conversion rate, how lead-gen and ecommerce differ, and where management fees fit in.
Read more →A practical guide to getting more customers for a trades business through targeted paid search — without more cold calling or chasing referrals.
Read more →Advertising ideas for trades businesses that convert to booked jobs, not just likes and reach — for owners ready to invest properly.
Read more →A channel-by-channel breakdown of how to promote a local trades business — cost, speed and control compared honestly, for owners ready to invest properly.
Read more →