A PPC agency is a company that plans, builds and manages pay-per-click advertising for clients, mainly on Google Ads and Microsoft Advertising. Stevie Morris provides the same service as one senior specialist rather than a team. I'm a freelancer, not a team: one senior specialist doing agency-level work, 14 years in, with every account managed by me personally.
Start a conversationA PPC agency researches keywords, builds campaigns, writes ads, sets up conversion tracking, adjusts bids and budgets, blocks irrelevant searches with negative keywords and reports results. Stevie Morris does this work personally for every account.
Most businesses come to a PPC agency wanting one thing: someone who genuinely knows what they’re doing to take Google Ads off their plate and make it work.
What some get instead is an account manager who’s been in the industry eighteen months, a templated onboarding process, and a monthly report full of impressions and clicks that doesn’t mention profit once.
I built my approach around the opposite of that. Whether you’re an ecommerce brand trying to scale revenue without burning margin, or a trades business that needs a steady pipeline of qualified leads, the job is the same — Google Ads that pays for itself and then some. Paying for Google Ads is worthwhile when the leads or sales it produces earn more than the ad spend plus any management fee. Accurate conversion tracking is what shows whether that is happening for a business.
PPC management from Stevie Morris covers campaign strategy and build, ad copy, Google Shopping and Performance Max, conversion tracking, ongoing optimisation, remarketing, monthly reporting and landing page advice.
A PPC agency spreads an account across a team, while a freelance PPC specialist works on it personally. The trade-off is scale: a team can put more people on an account, in return for which a freelancer gives direct access to the senior person.
Big agencies have a structural problem. The person who wins your business is rarely the person who works your account. Once you sign, you can end up with a junior who’s managing a dozen other clients, with limited oversight from anyone more senior.
This isn’t a criticism — it’s just how the economics of a large agency work. They need to cover their overheads, so accounts get distributed across whoever is available.
With me, that doesn’t happen. You’re working with someone who has spent 14 years in Google Ads, managed more than £3M in ad spend directly, and holds Google Partner and Microsoft Ads certifications. I work remotely across the UK, which means I can take on clients anywhere without the overhead of a big office driving up your fees.
You speak to me directly. I answer your questions. I make the decisions on your account. No layers, no handoffs, no chasing.
Stevie Morris manages every account personally as one senior specialist, with 14 years’ experience, £3M+ in ad spend managed across around 100 accounts, and Google Partner and Microsoft Ads certifications. There is no team or junior in between.
If you need several people on one account, or a wider mix of channels than Google Ads and Microsoft Ads, an agency may serve you better. My focus is Google Ads.
Not sure? Read do I need a PPC agency.
I specialise in two areas where Google Ads has the clearest, most measurable impact.
Ecommerce and D2C brands who need their Shopping and Search campaigns to drive profitable revenue — not just volume. That means margin-focused bidding, proper feed work, and Performance Max campaigns built with structure rather than handed entirely to Google’s automation.
Home services and trades businesses — windows and doors, conservatories, roofing, landscaping, and similar — who need a reliable pipeline of qualified local enquiries. Lead quality matters as much as lead volume here, so the focus is always on cost-per-genuine-lead, not cost-per-click.
If your business doesn’t fit either niche, I’ll tell you honestly whether I’m the right fit. I only take on work where I can see a clear path to making your ads pay.
These are two anonymised examples, both brand-new Google Ads accounts in windows and doors.
A regional windows and composite doors installer. A brand-new account with no history, built up over 16 months to a steady pipeline of 272 leads a year, at a 5.31% click-through rate and £159.34 per lead.
A premium windows, doors, conservatories and orangeries installer in Yorkshire. A brand-new account launched from scratch: 21 leads in the first month from 673 clicks, at a 6.03% click-through rate and £205.65 per lead. It is early-stage and still ramping.
Competitive keywords in this niche can cost up to £50 a click. Both accounts kept average CPC to roughly £6 to £7 through tight targeting and negative keyword work.
No single PPC agency is best for every business. Useful checks are who manages the account day to day, how conversions are tracked, how the fee is calculated and whether the provider will say when advertising is not the problem.
Working with Stevie Morris starts with a conversation about the current Google Ads setup and goals. An account review and a plan covering priorities and expected management cost follow, before any management begins.
PPC management from Stevie Morris costs 10% of monthly Google Ads spend, with spend rounded down to the nearest £100, and a minimum of £300 a month that covers up to £3,000 of spend. Ad spend is paid directly to Google with no markup.
My management fee starts at £300/month, which covers accounts spending up to £3,000/month on ads. If your ad spend is higher, the fee is 10% of spend — so a £4,500/month budget means a £450/month management fee.
Your ad spend goes directly to Google. I don’t take a cut of your media budget or mark it up — what you pay Google is what Google receives. The management fee is purely for the work I do.
This model scales with you. As your account grows and your ad spend increases, the fee adjusts accordingly — but you’re never paying for capacity you don’t need.
Ongoing work runs month to month with no minimum term. Either of us can end it with 60 days’ written notice (an email is fine), and if it isn’t working for you I can shorten or waive the notice. Full detail is in the terms.
More on what a PPC consultant costs.
I’ll tell you if your ads aren’t the problem. If I look at your account and think your current setup is solid, or that your conversion rate on the landing page is the real issue, I’ll say so. I don’t take on work for the sake of it — only where I can genuinely move the needle.
Whether you need an agency at all is a fair question: do I need a PPC agency.
A traditional agency gives you a team structure — but that often means your account is worked day-to-day by a junior. A freelance specialist like me means you get direct access to the senior person at all times, with no account manager in the middle. The trade-off is scale: a team can put more people on an account.
Management starts from £300/month, which covers up to £3,000/month in ad spend. Above that, the fee is 10% of your ad spend — so £4,500/month spend equals £450/month in management fees. Your ad spend goes directly to Google; I don’t mark it up.
Paying for Google Ads is worthwhile when the leads or sales it produces earn more than the ad spend plus any management fee. Accurate conversion tracking is what shows whether that is happening for a business.
My core specialisms are ecommerce/D2C and home services — that’s where I have the deepest track record. I’ll always be upfront if your business falls outside what I know well, and I won’t take on an account where I can’t see a clear path to adding value.
You deal with me directly. I manage every account personally — there are no juniors working your campaigns in the background. When you email or call, you get me.
Yes. I work remotely and take on clients across the United Kingdom. Location doesn’t affect the quality of service — Google Ads management doesn’t require face-to-face contact, and remote working keeps my overheads low.
Not necessarily. I’ll review what you have first and decide whether it’s worth building on or better to restructure. Either way, you’ll know the reasoning before any work starts.
Start a conversation and let's talk through your account, your goals, and whether I'm the right fit. No pressure — just an honest conversation.
Call 07410 907 104 Start a conversation