PPC Audits

A PPC audit is not just a routine check-up; it's a strategic move to stay ahead in the competitive digital advertising space. By conducting a thorough audit, you can:

• Uncover hidden inefficiencies
• Discover untapped opportunities
• Make data-driven decisions that propel your campaign performance to new heights

Embarking on a PPC audit requires a structured approach. Here's a step-by-step guide:

1. Gather all relevant data, including campaign settings, keyword lists, and performance statistics.
2. Analyse this information to identify areas for improvement.
3. Implement changes that align with your PPC goals.

A comprehensive PPC audit encompasses several critical areas:

• Keyword analysis
• Ad group structure
• Bid strategies
• Conversion tracking

Each component plays a crucial role in the overall effectiveness of your PPC campaign.

Conversion tracking is the cornerstone of any PPC audit. It provides valuable insights into how well your ads are converting clicks into desired actions, such as sales or leads. Without accurate conversion tracking, you cannot measure the true ROI of your PPC efforts.

An organised PPC account structure is essential for campaign management and optimisation. It allows for:

• More targeted ad groups
• More relevant ad copy
• More efficient bid management

A well-structured account is easier to navigate and yields better campaign performance.

Keywords are the lifeblood of any PPC campaign. A PPC audit must include a thorough analysis of your keyword list, ensuring that you're targeting the right terms and avoiding wasteful spending on irrelevant or underperforming keywords.

Ad group relevance is really important for maintaining high-quality scores and achieving better ad rankings. During a PPC audit, evaluate each ad group to ensure that the ads, keywords, and landing pages are closely aligned with the searcher's intent.

Ad group relevance is really important for maintaining high-quality scores and achieving better ad rankings. During a PPC audit, evaluate each ad group to ensure that the ads, keywords, and landing pages are closely aligned with the searcher's intent.