A PPC audit is a one-off, independent review of your Google Ads account. It surfaces wasted spend, tracking gaps, and structural problems — then gives you a clear, prioritised list of fixes. No retainer required.
Request a PPC auditMost Google Ads accounts leak money. Not because the business owner is careless, but because campaigns are often set up once and left to drift — or handed to an agency that set them up years ago and hasn’t revisited the fundamentals since.
A PPC audit is a structured diagnostic. I go through your account with 12 years of hands-on experience and £2M+ in personally managed ad spend, looking for the things that quietly drain your budget: broad match keywords pulling irrelevant traffic, conversion tracking that’s firing incorrectly (or not at all), campaign structures that fight each other, and bids that make no sense given your actual margins.
The output is a clear written report and a prioritised fix list. You can act on it yourself, hand it to your current agency, or work with me. There’s no obligation to do anything else.
You’ll receive a written audit report — not a slide deck of vanity metrics, but an honest account of what’s working, what isn’t, and what to fix first.
The report is structured by priority. The highest-impact fixes come first: the things that, if you do nothing else, will make the biggest difference to your cost per lead or cost per sale. Lower-priority observations follow, so you have a complete picture without being overwhelmed.
I’ll also flag anything that looks structurally sound. If part of your account is set up well, I’ll say so. This isn’t about finding problems for the sake of it — it’s about giving you an accurate picture.
If your tracking is broken or unreliable, the report will make that clear, because no amount of optimisation fixes a measurement problem. You can’t improve what you can’t measure.
If I go through your account and find that your current setup is broadly solid — that the problems you suspected aren’t there — I’ll tell you. I’d rather lose a potential client than oversell a problem to justify a fee. That honesty is why clients trust me with their budgets long-term.
A PPC audit makes sense if you’re spending money on Google Ads and have a nagging feeling it’s not performing as well as it should — but you’re not sure where the problem is.
It’s particularly useful if you’ve inherited an account (from a previous agency, freelancer, or in-house person) and want an independent view before committing to changes. It’s also useful as a second opinion if your current agency’s reports look polished but the results don’t match.
I work with UK businesses across all sizes and sectors. The core audit methodology is the same whether you’re spending £500/month or £50,000/month — the scale changes, but the questions don’t.
If after the audit you want me to take over management, we can discuss that. If you want to hand the fix list to someone else, that’s fine too. The audit is yours.
No. Read-only access is sufficient for an audit. You can grant this in your Google Ads account settings under Access and Security. I don’t need edit permissions, billing access, or any credentials beyond view-only.
No. A read-only user can review the account without the account owner or other users being notified. Your audit is confidential.
I’ll say so. The point is an honest diagnosis, not a sales pitch. If your current setup is solid and the main issues are outside the ad account — landing pages, offers, seasonality — I’ll tell you that too.
No. The audit is a standalone service. If you want to discuss ongoing management afterwards, we can — but there’s no obligation, and I won’t push it if it’s not the right fit.
Yes. I work with clients across the UK on a fully remote basis. Location makes no difference to the quality of the audit or how we communicate.
It depends on what you’re spending and what you’re trying to achieve. Smaller accounts often have proportionally more waste because they were set up quickly and never revisited. If you’re unsure, get in touch and I’ll give you an honest view before we go any further.
If you think your Google Ads budget could be working harder, let's find out. Get in touch to discuss your account — I'll ask a few questions and let you know if an audit makes sense before we proceed.
Call 07410 907 104 Request a PPC audit