--- title: Google Ads Audit in Ashby-de-la-Zouch description: One-off Google Ads audit. Diagnostic of waste, tracking gaps, and quick wins. Fixed scope, no obligation. Quote after scope call. url: "https://steviemorris.com/ppc-audits/ashby-de-la-zouch/" canonical: "https://steviemorris.com/ppc-audits/ashby-de-la-zouch/" type: town silo: ppc-audits location: Ashby-de-la-Zouch county: Leicestershire region: England lat: 52.74632 lng: -1.4732 primary_keyword: PPC audit Ashby-de-la-Zouch keywords: - Google Ads audit Leicestershire - PPC performance review - ad spend optimization audit blueprint: 5 audience: Ashby-de-la-Zouch (or Leicestershire) businesses running Google Ads who want a one-off diagnostic of waste and quick wins without ongoing commitment. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/ashby-de-la-zouch/ - /ppc-consultant/ashby-de-la-zouch/ nearby: - /ppc-audits/swadlincote/ - /ppc-audits/ibstock/ - /ppc-audits/loughborough/ - /ppc-audits/derby/ - /ppc-audits/atherstone/ - /ppc-audits/long-eaton/ record_id: ppc-audits__ashby-de-la-zouch word_count: 847 --- # Google Ads Audit for Ashby-de-la-Zouch Businesses One-off diagnostic. Find wasted budget, broken tracking, and missed opportunities in your Google Ads. Fixed scope, no obligation, quote on a call. ## A good PPC audit answers one question: where's the waste? Ads running, traffic coming in, but margins aren't hitting. Or tracking is a mystery. Or you inherited a campaign from someone else and can't figure out the logic. An audit isn't a sales pitch. It's a diagnostic. I go into your account, find the leaks, spot the quick wins, and give you a plan. Whether you act on it is up to you. ## What a PPC audit covers - **Account structure and campaign logic** — are keywords grouped sensibly, or is it chaos? - **Keyword-level waste** — low-intent terms burning budget, broad match gone wild, missing negatives. - **Conversion tracking** — is it working? Are all conversions tagged? Can you tie spend to revenue? - **Landing page alignment** — do ads match the pages they point to? - **Bid strategy** — manual, automated, seasonal? Is it aligned to margin? - **Creative and ad copy** — are ads being tested, or are they the same as launch? - **Competitor landscape** — who's bidding alongside you, and what's your positioning? ### Fixed scope, no upsell > I audit. I report. That's it. No pressure to hire me for ongoing management, no surprise retainer. You get a clear list of findings and recommended fixes ranked by impact. ## Why audit before making changes? Most teams, when they spot problems, jump straight to fixes. But fixing the wrong thing costs time and budget. A good audit tells you which problems are actually costing you money, how big the impact is, and what the fix looks like. For Ashby businesses especially — where budgets are tighter — auditing before a rewrite or agency switch is smart. You'll know exactly what you're dealing with. ## The audit process 1. **Scope call** — 15 minutes. You tell me what's running, what you're worried about, and what's off-limits (if anything). I quote a fee. 2. **Account dive** — I spend 4–8 hours depending on scope — reviewing structure, keywords, tracking, creative, landing pages, spend patterns. 3. **Diagnostic report** — Written findings with screenshots, ranked by impact. Quick wins, structural fixes, tracking gaps, and strategic questions. 4. **Walkthrough (optional)** — I can run through the report live and answer questions. Or you can digest it solo. ## Who should audit? Anyone running ads should audit at least once a year. New account? Audit after 90 days of live spend to catch early mistakes. Inherited an account? Audit before you move it or make big changes. Plateauing performance? Audit to find the ceiling. If you're in Ashby-de-la-Zouch or anywhere in Leicestershire and your ad spend is more than a few hundred pounds a month, an audit usually pays for itself within the first fix. ### Other PPC help in Ashby-de-la-Zouch - [PPC Agency in Ashby-de-la-Zouch](/ppc-agency/ashby-de-la-zouch/) - [PPC Consultant in Ashby-de-la-Zouch](/ppc-consultant/ashby-de-la-zouch/) ### Nearby areas I cover - [Swadlincote](/ppc-audits/swadlincote/) - [Ibstock](/ppc-audits/ibstock/) - [Loughborough](/ppc-audits/loughborough/) - [Derby](/ppc-audits/derby/) - [Atherstone](/ppc-audits/atherstone/) - [Long Eaton](/ppc-audits/long-eaton/) ### Regional coverage - [PPC Audit across Leicestershire](/ppc-audits/leicestershire/) ## Frequently asked questions ### How much does an audit cost? Quote on a call after I understand your account size (monthly spend, number of campaigns) and scope. Typically £400–£800 depending on complexity. I'll quote before we start. ### Do you audit accounts for Ashby-de-la-Zouch businesses specifically? Yes. Local Leicestershire focus or national, it doesn't matter. I audit any account — whether it's a small home services firm or a larger ecommerce seller. The approach is the same: find the waste, prioritise fixes. ### What if I don't have conversion tracking set up? That's a major finding, and usually the top recommendation. I'll detail what tracking should look like, what's missing, and how to set it up (or who to hire to set it up). ### Can I see a sample audit report? Not a live one (client confidentiality), but I can describe the format on a call. You'll get findings, screenshots, ranked recommendations, and rough effort/cost estimates for fixes. ### What if you find nothing wrong? Then I'll tell you your ads are actually running well — and I'll mean it. I'm not incentivised to upsell fixes. If the account is sound and the ROAS makes sense for your business, you'll hear that. ### Do I have to hire you to implement the fixes? No. You can take the report and implement it yourself, hand it to your current team, or hire someone else. The audit stands alone. ## Find out what's costing you money Request a PPC audit. In a short call, I'll scope the work, give you a fee, and get to it. You'll have a clear diagnostic and a ranked list of fixes to consider. **Call 07410 907 104**