--- title: Google Ads Audit in Ashton in Makerfield description: Professional Google Ads audit identifying wasted spend, tracking gaps, and opportunities. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/ashton-in-makerfield/" canonical: "https://steviemorris.com/ppc-audits/ashton-in-makerfield/" type: town silo: ppc-audits location: Ashton in Makerfield county: Greater Manchester region: England lat: 53.48333 lng: -2.65 primary_keyword: PPC audit Ashton in Makerfield keywords: - Google Ads audit Greater Manchester - paid search review - Google Ads account analysis blueprint: 0 audience: Businesses in Ashton in Makerfield and Greater Manchester running Google Ads who need a professional diagnostic. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/ashton-in-makerfield/ - /ppc-consultant/ashton-in-makerfield/ nearby: - /ppc-audits/st-helens/ - /ppc-audits/wigan/ - /ppc-audits/hindley/ - /ppc-audits/leigh/ - /ppc-audits/rainford/ - /ppc-audits/skelmersdale/ record_id: ppc-audits__ashton-in-makerfield word_count: 691 --- # Google Ads Audit for Ashton in Makerfield Businesses One-off diagnostic of your Google Ads campaigns. Identify waste, opportunities, and tracking issues. No strings attached. ## What a PPC audit uncovers You're spending money on Google Ads, but you're not sure if it's working or where the waste is. An audit is a deep look at your entire account. We review campaigns, keywords, ad copy, landing pages, conversion tracking, audience setup, and budget allocation. We identify money being spent on keywords that never convert, ad groups churning budget, broken or incomplete tracking, duplicate campaigns or audience overlaps, and quick wins — moves that could improve ROI without more spend. ## A typical audit covers - **Campaign structure** — are your campaigns organised for your business, or by accident? - **Keyword performance** — which keywords drive conversions, which waste money - **Ad copy quality** — relevance, clarity, and alignment with intent - **Landing page fit** — do ads send traffic to the right pages? - **Conversion tracking** — are you measuring the right things? Is your data reliable? - **Budget allocation** — is your spend going to your best-performing campaigns? - **Competitive waste** — are you bidding against yourself? ## You get a written report Not a deck. Not a 90-minute presentation. A clear, written breakdown of findings, with priorities. Top-line findings first. Then detail: what's working, what isn't, specific recommendations, estimated impact if you make changes. You decide what to fix and when. No obligation to act or to hire us. ### Sometimes the answer is 'you're fine' > If your ads are performing well and tracking is solid, we'll tell you. An audit isn't a sales pitch dressed up as analysis — it's a true diagnostic. ## Audit process 1. **You grant access** — Read-only access to Google Ads, Google Analytics (or your conversion platform), and any relevant data sources. 2. **I analyse** — 3–7 days of detailed review. We don't just run reports — we dig into performance patterns and structural issues. 3. **You get the report** — Written findings, specific recommendations, and a priority roadmap. 4. **Optional: debrief call** — Discuss findings, ask questions, explore what's possible if you decide to act. ## Who benefits from an audit If you've been running Google Ads for 6+ months and you're not sure if it's working, an audit will answer that. If you've just hired an agency and want to know if they're setting you up right, we'll review their work. If you're in Ashton in Makerfield, Greater Manchester, Wigan, St Helens, or anywhere in the UK, geography doesn't matter — I audit remotely. ### Other PPC help in Ashton in Makerfield - [PPC Agency in Ashton in Makerfield](/ppc-agency/ashton-in-makerfield/) - [PPC Consultant in Ashton in Makerfield](/ppc-consultant/ashton-in-makerfield/) ### Nearby areas I cover - [St Helens](/ppc-audits/st-helens/) - [Wigan](/ppc-audits/wigan/) - [Hindley](/ppc-audits/hindley/) - [Leigh](/ppc-audits/leigh/) - [Rainford](/ppc-audits/rainford/) - [Skelmersdale](/ppc-audits/skelmersdale/) ### Regional coverage - [PPC Audit across Greater Manchester](/ppc-audits/greater-manchester/) ## Frequently asked questions ### How much does an audit cost? Depends on account size and complexity. We'll give you a quote after a brief discovery call — no surprises. ### How long does it take? Discovery call, 3–7 days of analysis, written report, optional debrief. Plan for 2–3 weeks total. ### Do I have to act on the recommendations? No. It's a diagnostic. You get the findings; you decide what to do with them. ### Will you recommend we hire you for management? Only if it makes sense for your situation. If the audit finds that your team or current agency is doing the work well, we'll say so. We're here to give you accurate information, not a sales pitch. ### Do you audit accounts for businesses in Ashton in Makerfield and Greater Manchester? Yes. We work UK-wide, remote. Whether you're local or across the country, the audit is the same — thorough analysis based on your data, not your location. ## Get clarity on your Google Ads spend A PPC audit takes the guesswork out. You'll know what's working and where the waste is. **Call 07410 907 104**