---
title: Google Ads Audit in Battle
description: Detailed Google Ads audit for Battle businesses. Identify waste, improve ROAS, clear findings report. No lock-in.
url: "https://steviemorris.com/ppc-audits/battle/"
canonical: "https://steviemorris.com/ppc-audits/battle/"
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silo: ppc-audits
location: Battle
county: East Sussex
region: England
lat: 50.91732
lng: 0.48417
primary_keyword: Google Ads audit Battle
keywords:
  - PPC audit East Sussex
  - Google Ads review
  - campaign performance audit
blueprint: 5
audience: Battle business owners wanting to understand Google Ads account performance
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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---

# Google Ads Audit for Battle Businesses

Find what's wasting money. Fixed-scope diagnostic, no sales pressure, detailed findings report.

## What You're Probably Missing

Most Google Ads accounts leak money in five places: broken keyword targeting (too broad, wrong match types), wasteful audiences, poor negative keywords (letting competitors' branded terms trigger your ads), weak or duplicated ad copy, and tracking that's incomplete or flat-out broken.

You might not see it because Google's dashboard shows you clicks, impressions, and conversions—but not what you *could* have had. An audit finds the gaps.

## We Audit

- **Account structure:** Are campaigns organised by product, audience, or margin? Is that serving your goals?
- **Keyword targeting:** Exact, phrase, broad match? Are you reaching the right intent? Wasting spend on garbage traffic?
- **Ad copy.** Hype or honesty? Are headlines and descriptions actually relevant to search terms?
- **Conversion tracking.** Do you know what each conversion costs? Or are you guessing?
- **Negative keywords.** Are competitors' branded terms, or irrelevant searches, triggering your ads?
- **Audience setup.** If you're using audiences (remarketing, lookalike, in-market), are they built right and actually improving ROAS?
- **Geographic & device targeting.** Are you bidding sensibly for mobile vs. desktop? Are you filtering out underperforming regions?

### Battle & East Sussex Pricing Reality

> Google Ads in this region runs at London-level CPCs. That means every pound of wasted spend is amplified. An audit often uncovers 15–30% of spend that isn't contributing to conversions. Even a 10% improvement is real money back in your pocket.

## The Audit Process

You give me access to your Google Ads account and your conversion tracking setup (GA4, Tag Manager, etc.). I spend time reviewing structure, keywords, targeting, copy, and conversion data. Then I write a detailed report: what's working, what's wasting money, and a prioritised list of fixes.

The report is yours to action, or you can hire me to implement. No pressure either way. You get findings and clarity—that's the whole point.

## Timeline

1. **You Grant Access** — Read-only access to Google Ads, Analytics (GA4 or UA), and Tag Manager. Takes 10 minutes to set up.
2. **Audit Review** — I review account structure, settings, targeting, copy, and tracking. Usually 3–5 hours of detailed work.
3. **Findings Report** — A written report with screenshots, metrics, and a prioritised roadmap of what to fix first.
4. **Debrief Call** — 30–45 minutes walking through findings, answering your questions, discussing implementation options.

### Other PPC help in Battle

- [PPC Agency in Battle](/ppc-agency/battle/)
- [PPC Consultant in Battle](/ppc-consultant/battle/)

### Nearby areas I cover

- [Bexhill-on-Sea](/ppc-audits/bexhill/)
- [Bexhill-on-Sea](/ppc-audits/bexhill-on-sea/)
- [Hastings](/ppc-audits/hastings/)
- [Heathfield](/ppc-audits/heathfield/)
- [Hailsham](/ppc-audits/hailsham/)
- [Rye](/ppc-audits/rye/)

### Regional coverage

- [PPC Audit across East Sussex](/ppc-audits/east-sussex/)

## Frequently asked questions

### How much does an audit cost?

Depends on account size and complexity. I'll quote after a brief conversation about your ad spend, campaign count, and tracking setup. Usually a few hundred pounds for a thorough dive.

### What if you don't find major issues?

Then I'll tell you that too. Sometimes accounts are set up well; they just need tweaking. An honest audit tells you whether problems exist, not whether I can sell you something.

### Do I have to hire you to implement the findings?

No. The report is yours. You can action it yourself, hire your current team to execute, or hire me. Your choice.

### How long does an audit take?

Usually 1–2 weeks from access grant to report delivery. I'll give you a timeline upfront.

### Is this just a sales pitch to lock me into a management contract?

No. It's a diagnostic. My only goal is giving you honest findings so you can make better decisions. If you want ongoing management after, we'll talk about it—but no obligation.

### We're a Battle-based business—can you audit our local ad performance?

Yes. I can look at geographic targeting, cost-per-conversion by region, and whether you're allocating budget efficiently across East Sussex and beyond. The audit covers your entire setup.

## Get Clarity

Book an audit if you want to know exactly what's working in your Google Ads account and what's wasting money. No obligation to hire me after; you'll get a report and clear action items. That's it.

**Call 07410 907 104**