--- title: Google Ads Audit in Bolton description: Professional PPC audits in Bolton. Find waste, fix tracking, optimise bids. Fixed scope, no obligation. Request your audit today. url: "https://steviemorris.com/ppc-audits/bolton/" canonical: "https://steviemorris.com/ppc-audits/bolton/" type: town silo: ppc-audits location: Bolton county: Greater Manchester region: England lat: 53.58333 lng: -2.43333 primary_keyword: PPC audit Bolton keywords: - Google Ads audit - performance review - audit Greater Manchester blueprint: 0 audience: Bolton businesses running Google Ads, seeking diagnostic analysis, no commitment date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/bolton/ - /ppc-consultant/bolton/ nearby: - /ppc-audits/little-lever/ - /ppc-audits/radcliffe/ - /ppc-audits/atherton/ - /ppc-audits/horwich/ - /ppc-audits/bury/ - /ppc-audits/leigh/ record_id: ppc-audits__bolton word_count: 833 --- # Google Ads Audit for Bolton Businesses One-off diagnostic. You'll see exactly where you're wasting money and what to fix first. No sales pitch, fixed scope. ## Your Google Ads might be costing you money You're running ads. Traffic's coming in. But how much is wasted? How many clicks are from the wrong people? Is your conversion tracking even working? Are you bidding on the right keywords? Most accounts have serious leaks. I find them for a living. I'm Stevie Morris, a PPC consultant with 12 years and £2M+ in managed spend. I've audited hundreds of accounts. The patterns repeat: bad keyword strategy, broken tracking, over-bidding on weak audiences, ad copy that's invisible. I don't want to manage your account long-term — I just want to give you a clear, actionable audit. Here's what's broken. Here's what to fix first. You own the recommendations. ## What an audit covers - **Account structure** — Are campaigns and ad groups organized logically? Is this scalable? - **Keywords & match types** — Are you bidding on the right things? Broad match gone wild? Missing negatives? - **Audience targeting** — Who are you reaching? Is traffic relevant or generic? - **Conversion tracking** — Does it actually work? Missing tags? Broken pixels? - **Bid strategy** — Is your bidding aligned with your actual data or guesswork? - **Ad copy performance** — Which creatives are pulling and which are stale? ## Why audits matter Most businesses don't know what they don't know. You think your ads are fine because you're getting traffic. But traffic isn't revenue. An audit shows you the gap. It's not uncommon to find 20–40% of your budget is either wasted on low-intent traffic, broken tracking, or over-bidding on weak keywords. The audit is objective. It's not a sales pitch to hire me full-time — it's a roadmap for what to fix. You can take it to your in-house team, a different agency, or implement it yourself. Most clients do implement, because the findings are obvious once you see them. ### What I won't do > I won't promise magic. I won't cherry-pick metrics to make your account look good. I won't invent data or estimations. You get what you actually have, what's actually wrong, and what actually needs fixing. That's it. ## The audit process 1. **Share access** — You give me read access to your Google Ads account (and Google Analytics if you use it). That's it — no changes to your account. 2. **Deep review** — I spend 4–8 hours digging through structure, keywords, audiences, tracking, and historical data. I pull every anomaly. 3. **Report & call** — You get a detailed written report and a 30-minute call with me to walk through findings, ask questions, and talk next steps. ## Perfect for Bolton businesses at any scale Whether you're a Bolton local running ads in Greater Manchester, a contractor in Little Lever, a D2C brand based in Radcliffe, or a service business in Atherton, Horwich, Bury, or Leigh — an audit works. Doesn't matter if you're spending £500/month or £50k/month. The principle is the same: find waste, fix it, measure improvement. ### Other PPC help in Bolton - [PPC Agency in Bolton](/ppc-agency/bolton/) - [PPC Consultant in Bolton](/ppc-consultant/bolton/) ### Nearby areas I cover - [Little Lever](/ppc-audits/little-lever/) - [Radcliffe](/ppc-audits/radcliffe/) - [Atherton](/ppc-audits/atherton/) - [Horwich](/ppc-audits/horwich/) - [Bury](/ppc-audits/bury/) - [Leigh](/ppc-audits/leigh/) ### Regional coverage - [PPC Audit across Greater Manchester](/ppc-audits/greater-manchester/) ## Frequently asked questions ### How much does an audit cost? Pricing is quoted on a call, based on account size and complexity. Fixed scope, fixed fee — no surprises. No ongoing obligation. ### What happens after I get the audit? You own the report. You can implement changes yourself, hire someone to do it, or ask me to take over management. All options are available. ### Do you need access to my Google Analytics? Helpful but not essential. Your Google Ads account is primary. If you have GA linked and working, I can see more context, but I'll work with what you have. ### What if my account is brand new? An audit still makes sense. I can review the initial setup, catch mistakes early, and point you toward the right strategy before you waste budget testing. ### How detailed is the report? Very. You'll get a written summary (usually 5–15 pages depending on complexity), broken down by issue category, with specific recommendations and priority. Then we talk through it. ### Can you do audits for Google Shopping, Performance Max, or other campaign types? Yes. Shopping, Search, Display, Video — whatever you're running. I audit all of it. ## See what's actually happening in your Google Ads An audit isn't a sales pitch — it's a clear-eyed look at what's working and what's bleeding money. Let's schedule a call and get your account reviewed. **Call 07410 907 104**