--- title: Google Ads Audit in Brighton and Hove description: Independent Google Ads audit for Brighton and Hove businesses. Find wasted spend, fix tracking gaps, get clear recommendations. No obligation to continue. url: "https://steviemorris.com/ppc-audits/brighton-and-hove/" canonical: "https://steviemorris.com/ppc-audits/brighton-and-hove/" type: hub silo: ppc-audits location: Brighton and Hove county: Brighton and Hove region: England lat: 50.83333 lng: -0.13333 primary_keyword: google ads audit brighton and hove keywords: - ppc audit brighton and hove - google ads review brighton - ppc health check brighton hove blueprint: 2 audience: Brighton and Hove business owners who want an independent, honest review of their current Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/brighton-and-hove/ - /ppc-consultant/brighton-and-hove/ nearby: - /ppc-audits/west-sussex/ - /ppc-audits/east-sussex/ - /ppc-audits/surrey/ - /ppc-audits/kent/ - /ppc-audits/greater-london/ record_id: ppc-audits__brighton-and-hove word_count: 1142 --- # Google Ads Audit across Brighton and Hove A one-off diagnostic of your Google Ads account — finding where budget is being wasted, where tracking is broken, and what's holding your campaigns back. No obligation to work together afterwards. ## Most Google Ads accounts have problems that nobody's spotted In 12 years of working in Google Ads, I've reviewed hundreds of accounts. The vast majority have at least one significant issue — wasted budget on irrelevant search terms, broken conversion tracking, bid strategies that don't match the account's data volume, campaign structures that looked fine in year one but are actively hurting performance now. An audit is the fastest way to find out what's actually going on in your account. Not what the dashboard says, not what your agency tells you — what's actually there when someone senior looks at it properly. ## What the audit covers - **Campaign and ad group structure** — does the architecture make sense for how people actually search for your product or service? - **Search terms and negative keywords** — are you spending on relevant queries? Are there obvious waste categories that haven't been blocked? - **Bidding strategy** — is the bid strategy appropriate for your conversion volume and campaign goals? - **Conversion tracking** — is tracking set up correctly? Are there duplicate conversions, missing conversions, or events that don't map to real business outcomes? - **Ad copy and extensions** — are your ads saying the right things? Are you using the available formats effectively? - **Budget allocation** — is spend distributed in a way that reflects your priorities, or is it just how it was set up originally? ## What you get at the end A clear written report that tells you what's good, what's wrong, and what I'd prioritise fixing. I don't pad audits with observations about things that don't matter — you get the findings that are actually worth acting on, in plain English. If there are quick wins — things you or your team can fix immediately — I'll flag those separately. If there are structural problems that need more work, I'll explain what's involved. You decide what to do with it. There's no pressure to continue working with me once the audit is done. I work with businesses across Brighton and Hove, and across the wider region including West Sussex, East Sussex, Surrey, Kent, and Greater London. ### No obligation, no upsell pressure > An audit is a fixed-scope piece of work. You get the findings, you decide what to do with them. Some clients use the report to brief their existing agency. Some fix things in-house. Some come back to me for ongoing management. All of those are fine outcomes — my job is to give you accurate information, not to push you towards a particular next step. ## How the audit process works 1. **Request a call** — We talk through your account, what you're concerned about, and what you want to understand better. I'll outline what the audit will cover and what it costs. 2. **Access granted** — You give me read access to your Google Ads account. I don't need to make any changes — view access is sufficient. 3. **Audit carried out** — I work through the account systematically across all the areas that matter. This isn't an automated report — it's a manual review by someone who's been doing this for 12 years. 4. **Report delivered** — You receive a written report with findings, prioritised recommendations, and clear explanations of anything technical. 5. **Debrief call** — We go through the report together so you can ask questions and leave knowing exactly what needs to happen. ## Who audits are right for - Businesses that have been running Google Ads for a while but aren't sure if they're getting value from them. - Business owners who suspect their agency isn't performing but want an independent view before making a change. - Companies that have taken campaigns in-house and want a sense check from an experienced outside eye. - Businesses about to increase their Google Ads budget and wanting to make sure the foundation is solid first. - Anyone who's just inherited an account and wants to understand what they've got. ### Other PPC help in Brighton and Hove - [PPC Agency in Brighton and Hove](/ppc-agency/brighton-and-hove/) - [PPC Consultant in Brighton and Hove](/ppc-consultant/brighton-and-hove/) ### Neighbouring counties - [West Sussex](/ppc-audits/west-sussex/) - [East Sussex](/ppc-audits/east-sussex/) - [Surrey](/ppc-audits/surrey/) - [Kent](/ppc-audits/kent/) - [Greater London](/ppc-audits/greater-london/) ### Towns I cover across Brighton and Hove - [Worthing](/ppc-audits/worthing/) - [Haywards Heath](/ppc-audits/haywards-heath/) - [Shoreham-by-Sea](/ppc-audits/shoreham-by-sea/) - [Lewes](/ppc-audits/lewes/) - [Peacehaven](/ppc-audits/peacehaven/) - [Newhaven](/ppc-audits/newhaven/) ## Frequently asked questions ### Do you offer Google Ads audits to businesses in Brighton and Hove? Yes. I work with businesses across Brighton and Hove and the surrounding area — East Sussex, West Sussex, Surrey, Kent, and Greater London. Everything is done remotely, so location doesn't affect the process. ### How much does a Google Ads audit cost? It depends on the size and complexity of your account. I'll give you a tailored quote on a call — there's no fixed price list because scope varies significantly. Request a call and we'll figure out what makes sense for your situation. ### Do I have to use you for ongoing management after the audit? No. The audit is a standalone piece of work with no obligation attached. You can take the report and do whatever you want with it — hand it to your existing agency, fix things in-house, or come back to me. All fine. ### What access do you need to carry out the audit? Read-only access to your Google Ads account is sufficient. I don't need to make any changes to your campaigns during the audit — I'm there to observe and document, not to touch anything. ### How is this different from a free audit offered by agencies? Most free agency audits are lead generation exercises — they're designed to find enough to justify a pitch, not to give you a genuinely useful picture of your account. This is a paid, thorough review by someone with 12 years of experience who has no incentive to oversell problems or downplay things that are working. ### What if the audit finds nothing wrong? Then I'll tell you that. If your account is in good shape, the report will say so. I'm not going to invent problems to justify the engagement. Honest findings are the whole point. ## Find out what's really happening in your Google Ads account Request a PPC audit and we'll start with a call to scope out what needs to be looked at. No commitment beyond the audit itself. **Call 07410 907 104**