--- title: Google Ads Audit in Bury St Edmunds description: One-off Google Ads audit finding wasted spend and tracking gaps. Fixed scope, actionable report, no obligation. Bury St Edmunds and UK-wide. url: "https://steviemorris.com/ppc-audits/bury-st-edmunds/" canonical: "https://steviemorris.com/ppc-audits/bury-st-edmunds/" type: town silo: ppc-audits location: Bury St Edmunds county: Suffolk region: England lat: 52.2463 lng: 0.71111 primary_keyword: Google Ads audit Bury St Edmunds keywords: - PPC audit Suffolk - Google Ads diagnostic - ad account review blueprint: 1 audience: Business owners and marketers in Bury St Edmunds and Suffolk who suspect their Google Ads spending isn't optimised and want an independent diagnosis. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/bury-st-edmunds/ - /ppc-consultant/bury-st-edmunds/ nearby: - /ppc-audits/stowmarket/ - /ppc-audits/haverhill/ - /ppc-audits/soham/ - /ppc-audits/ely/ - /ppc-audits/ipswich/ - /ppc-audits/saffron-walden/ record_id: ppc-audits__bury-st-edmunds word_count: 842 --- # Google Ads Audit for Bury St Edmunds Businesses One-off audit finding wasted spend, tracking gaps, and hidden ROAS drains. Fixed scope, no obligation, actionable report. ## Your Google Ads Might Be Bleeding Money (And You Don't Know It) You're spending £500 or £2,000 or £5,000 a month on Google Ads. You're getting leads or sales. The account looks fine on the surface. But **somewhere in there, money is leaking**. Maybe your broad match keywords are matching garbage queries. Maybe your conversion tracking is broken and you're making decisions on fake data. Maybe your landing pages don't match your ads, so people click and bounce. Maybe you're bidding on your competitor's brand and it's killing your profitability. You won't see it unless someone looks. That's what an audit does. ## What the Audit Covers - **Account Structure.** Are campaigns and ad groups logically organised? Is keyword match type strategy sound? - **Keyword Performance.** Which keywords are wasting money? Which ones are your moneymakers? Are negatives too loose? - **Bidding & Budget.** Is your bid strategy aligned to your goals? Are you wasting budget on low-value placements? - **Ad Copy & Extensions.** Do your ads actually sell the value? Are you using all available extensions? - **Landing Page Quality.** Do pages match ad intent? Are they fast? Do they convert? - **Conversion Tracking.** Is it set up correctly? Are you measuring the right thing? Are offline conversions tracked? ## What You Get from the Audit A written report (typically 5-10 pages) with findings, priority ranking, and exact steps to fix each issue. No vague advice. No 'you should optimise more.' Real, specific, actionable recommendations. For example: 'Disable keyword X (it costs £200/month and has 0 conversions), add negative keyword Y (it's catching 30% of waste clicks), restructure campaign Z into three smaller campaigns (it'll improve Quality Score and reduce your CPL by 15%).' You get the report, decide what to fix, and implement on your own timeline. No follow-up sales pitch. ## How an Audit Works 1. **Book & Brief** — Tell me about your business, your budget, your goals, and what's worrying you. 15 minutes. 2. **Grant Access** — You give me read-only access to Google Ads, Google Analytics, and links to your landing pages. 3. **Deep Audit** — I spend 4-6 hours pulling data, spotting waste, testing landing page speed, validating tracking, and building my findings. 4. **Report & Call** — You get the written report plus a 30-minute call where I walk you through the findings and answer questions. ### Fixed Scope, No Upsell > The audit is a one-off diagnostic. You're not signing up for management. There's no obligation to hire me after. If the report shows your account is actually fine, I'll tell you that too. My reputation is built on honesty, not selling unnecessary services. ### Other PPC help in Bury St Edmunds - [PPC Agency in Bury St Edmunds](/ppc-agency/bury-st-edmunds/) - [PPC Consultant in Bury St Edmunds](/ppc-consultant/bury-st-edmunds/) ### Nearby areas I cover - [Stowmarket](/ppc-audits/stowmarket/) - [Haverhill](/ppc-audits/haverhill/) - [Soham](/ppc-audits/soham/) - [Ely](/ppc-audits/ely/) - [Ipswich](/ppc-audits/ipswich/) - [Saffron Walden](/ppc-audits/saffron-walden/) ### Regional coverage - [PPC Audit across Suffolk](/ppc-audits/suffolk/) ## Frequently asked questions ### How much does an audit cost? It depends on account size and complexity. I quote on a call after understanding your brief. No surprises, no hidden fees. You'll know the price before we start. ### Do you audit accounts in Bury St Edmunds and Suffolk? Yes. I audit accounts across the UK, regardless of where the business is based. If you're in Bury St Edmunds, Stowmarket, Haverhill, Ely, Ipswich, Saffron Walden, or anywhere else in Suffolk and beyond, I can help. ### What if I'm already working with an agency? An external audit is valuable for comparison. You get an independent view of whether your current setup is optimal. Some teams use it as a validation check; others use it as a business case for change. ### How long does the audit take? The audit work takes 4-6 hours. Once you've booked and granted access, you'll typically get your report and call within 7-10 working days. ### What if the audit uncovers massive waste? Then you get the exact steps to fix it. Implementing the recommendations is up to you. Some clients implement immediately; others prioritise over time. I'm available to answer questions during implementation if that's useful. ### Can an audit include tracking and landing page recommendations? Absolutely. Conversion tracking and landing page performance are core to the audit. If your tracking is broken or your landing pages are losing people, that's a major finding. ## Find Out What Your Google Ads Audit Will Reveal Request an audit. In the brief, tell me what's bugging you about your account—whether it's overall performance, a specific problem, or just a gut feeling something isn't right. I'll give you a price and a timeline. **Call 07410 907 104**