--- title: Google Ads Audit in Caerphilly description: PPC audit for Caerphilly businesses. Find wasted ad spend, tracking gaps, and optimisation opportunities. One-off diagnostic, no obligation. url: "https://steviemorris.com/ppc-audits/caerphilly/" canonical: "https://steviemorris.com/ppc-audits/caerphilly/" type: town silo: ppc-audits location: Caerphilly county: Gwent region: Wales lat: 51.57452 lng: -3.218 primary_keyword: Google Ads audit Caerphilly keywords: - PPC audit - Google Ads review - ad spend analysis blueprint: 4 audience: Caerphilly business owners with existing Google Ads wanting a diagnostic review of performance and efficiency date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/caerphilly/ - /ppc-consultant/caerphilly/ nearby: - /ppc-audits/cardiff/ - /ppc-audits/newbridge/ - /ppc-audits/talbot-green/ - /ppc-audits/newport-4/ - /ppc-audits/newport/ - /ppc-audits/ferndale/ record_id: ppc-audits__caerphilly word_count: 798 --- # Google Ads Audit for Caerphilly Businesses One-off diagnostic review of your Google Ads account. Find the waste, fix the tracking gaps, no obligation to hire me. ## Your Google Ads are bleeding money and you don't know where Most accounts waste 30–50% of budget on irrelevant clicks, broken tracking, or outdated targeting. You could be spending £1,000/month and only £600 is actually working. An audit finds it. ## What you'll get in an audit report - **Wasted spend breakdown** — which keywords, ad groups, or campaigns are pulling the lowest ROI. Ranked by cost and opportunity. - **Tracking analysis** — whether your conversion pixels are firing correctly, if you're tracking the right events, and what blind spots exist. - **Structure review** — whether your campaigns and ad groups are organised efficiently or if they're tangled in a way that confuses the algorithm. - **Audience assessment** — age, location, device, and interest targeting. Are you reaching the right people or wasting money on irrelevant clicks? - **Ad quality check** — headline/description alignment, call-to-action clarity, and whether your ads actually tell a story or just list features. - **Competitive gaps** — rough comparison to what's reasonable for your industry. If you're spending £500/month on keywords where competitors spend £50, that's a red flag. ## How an audit works 1. **You grant me read-only access** — I need to see your campaigns, keywords, ads, conversion tracking, and audience setup. This takes 10 minutes via Google Ads Manager. 2. **I review your account** — Takes a few days depending on size. I look at performance data, structure, targeting, and tracking to spot inefficiencies. 3. **I write the report** — Detailed breakdown of findings, ranked by impact. I highlight the biggest leaks and explain why they matter. 4. **We discuss results** — 30-minute call to walk through findings, answer your questions, and talk through next steps — whether you fix it yourself or hire someone. ### No obligation, no pressure > This is a diagnostic only. I'll tell you what's wrong, you decide whether to fix it yourself, hire me, or bring in someone else. I'm not selling you a contract. ## Typical audit findings *Keyword bloat* — thousands of keywords across broad match types, all competing for the same budget. Tightening saves 20–30%. *Conversion tracking broken* — pixels aren't firing, or you're tracking the wrong events. You think you have 50 conversions when you actually have 12. *Negative keyword gaps* — you're paying for irrelevant searches that waste budget. Adding 50 negatives can cut wasted spend by 15%. *Bid strategy mismatch* — manual bidding used to work; now automation (Target CPA, Maximize Conversions) runs the account better, but you never switched. *Geographic overspend* — you're targeting nationwide when 80% of your customers are in Gwent and Cardiff. Narrowing scope improves efficiency immediately. ### Other PPC help in Caerphilly - [PPC Agency in Caerphilly](/ppc-agency/caerphilly/) - [PPC Consultant in Caerphilly](/ppc-consultant/caerphilly/) ### Nearby areas I cover - [Cardiff](/ppc-audits/cardiff/) - [Newbridge](/ppc-audits/newbridge/) - [Talbot Green](/ppc-audits/talbot-green/) - [Newport](/ppc-audits/newport-4/) - [Newport](/ppc-audits/newport/) - [Ferndale](/ppc-audits/ferndale/) ### Regional coverage - [PPC Audit across Gwent](/ppc-audits/gwent/) ## Frequently asked questions ### How much does a PPC audit cost? I quote based on account size and complexity. Call me or book a consultation and we'll agree a price before I start. No surprise invoices. ### How long does an audit take? Usually 1–2 weeks from start to report. I spend 4–8 hours on the actual analysis depending on account size, then write the report and we discuss. ### Can I do an audit if I'm in Caerphilly but spend money across Wales or the whole UK? Yes. The audit covers your entire account, wherever your customers are. We can then discuss whether you should split campaigns by geography or adjust targeting based on what works. ### Will you find specific numbers for how much I'm wasting? Yes. I'll pull your spend and conversion data and show you exactly which campaigns, keywords, or audiences are underperforming. Then we'll calculate the opportunity if I fix it. ### What if I disagree with your findings? Fair. I'll walk you through the data and my reasoning. If you still disagree, that's your call. But I back my analysis with numbers, not guesses. ### Can I share the audit report with my current agency? Absolutely. It's your report. Share it with whoever you like. Some clients use it to give their current provider feedback; others use it to decide if they should switch. ## Find out where your budget is leaking Request an audit. I'll review your account, identify the waste and tracking gaps, and give you a clear picture of what's fixable and what the upside is. **Call 07410 907 104**