--- title: Google Ads Audit in Callington description: One-off Google Ads audit to find wasted spend and tracking gaps. Honest findings, no obligation. Quote on a call. url: "https://steviemorris.com/ppc-audits/callington/" canonical: "https://steviemorris.com/ppc-audits/callington/" type: town silo: ppc-audits location: Callington county: Cornwall region: England lat: 50.50147 lng: -4.31314 primary_keyword: Google Ads audit keywords: - PPC audit UK - Google Ads account review - conversion tracking audit blueprint: 3 audience: UK business owners running Google Ads who want an independent expert review of performance and spend efficiency date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/callington/ - /ppc-consultant/callington/ nearby: - /ppc-audits/saltash/ - /ppc-audits/launceston/ - /ppc-audits/torpoint/ - /ppc-audits/plymouth/ - /ppc-audits/looe/ - /ppc-audits/camelford/ record_id: ppc-audits__callington word_count: 683 --- # Google Ads Audit for Callington Businesses One-off diagnostic audit of your Google Ads account. I find tracking gaps, wasted spend, and missed opportunities. No obligation to hire me after. ## The Audit Brief You're running Google Ads. Money's going in, but you're not sure if it's working. Maybe your conversions look broken, or your cost per conversion shot up, or you just want an expert to take a fresh look. That's what an audit is: I spend a few hours in your Google Ads account, Google Analytics, and tracking setup, then give you a clear report of what's working, what's bleeding money, and what needs fixing. No sales pitch—just honest findings. ## What I Look At - **Campaign structure** — Are you using the right ad types and targeting for your goals? - **Conversion tracking** — Is tracking firing correctly? Or are conversions underreported (or ghost data)? - **Bid strategy** — Is your bidding method aligned with your goal? Are bids competitive? - **Keywords and audiences** — Are you reaching the right people, or burning budget on irrelevant traffic? - **Ad copy and landing pages** — Do your ads match your landing pages? Are they compelling? - **Performance data** — Where's the waste? Which campaigns or keywords are dragging? ## The Audit Process 1. **Scope call** — You give me read access to Google Ads, Analytics, and (if applicable) your ecommerce platform or CRM. Takes 10 minutes. 2. **Investigation** — I dig into your account, usually 3–6 hours depending on complexity and spend level. 3. **Report and call** — I send a written report with findings, then we do a 30–45 minute call where I walk through priorities and answer questions. ### No Obligation > After the audit call, you can do nothing. Hire me to fix it. Hire someone else. Do it in-house. It's entirely up to you. The audit stands alone. ## Who Should Audit You're spending £500–20k/month on Google Ads and want to know if it's working. You've been running ads for 6+ months and want a mid-year health check. You just took over ads from someone else and want confidence. Your conversion tracking changed and now your data looks weird. ### Other PPC help in Callington - [PPC Agency in Callington](/ppc-agency/callington/) - [PPC Consultant in Callington](/ppc-consultant/callington/) ### Nearby areas I cover - [Saltash](/ppc-audits/saltash/) - [Launceston](/ppc-audits/launceston/) - [Torpoint](/ppc-audits/torpoint/) - [Plymouth](/ppc-audits/plymouth/) - [Looe](/ppc-audits/looe/) - [Camelford](/ppc-audits/camelford/) ### Regional coverage - [PPC Audit across Cornwall](/ppc-audits/cornwall/) ## Frequently asked questions ### How much does an audit cost? It's quote-based depending on account complexity and spend level. Call me to discuss your situation and I'll give you a price. No charge for the scope conversation. ### How long does an audit take? Investigation usually takes 3–6 hours depending on account size. You get a written report, then a 30–45 minute debrief call. Total turnaround is typically one week. ### What if I don't like the findings? That's fair. An audit is my honest assessment based on the data. If you disagree, we can discuss it in the call. But I won't sugarcoat or hide problems to make a sale. ### Can you audit a Callington or Cornwall business? Yes. I work remote across the UK. Whether you're in Callington, Saltash, Launceston, Torpoint, or anywhere in Cornwall or beyond, I can access your account remotely and audit it. ### What happens after the audit? You get a prioritised action plan. You can hire me to implement fixes, do it in-house, hire another agency, or do nothing. It's your choice. If you want help implementing, we'll agree scope and fees separately. ### Do I have to hire you for ongoing management? No. The audit is standalone. I'd like your business, but the audit exists to give you honest insight regardless of whether you hire me next. ## Understand Your Google Ads Performance Request an audit. Tell me about your account and current spend. I'll scope it and give you a no-obligation quote. **Call 07410 907 104**