--- title: Google Ads Audit in Cornwall description: Independent Google Ads audit for Cornwall businesses. Find wasted spend, broken tracking & structural problems. Senior-led, one-off, no obligation to continue. url: "https://steviemorris.com/ppc-audits/cornwall/" canonical: "https://steviemorris.com/ppc-audits/cornwall/" type: hub silo: ppc-audits location: Cornwall county: Cornwall region: England lat: 50.41667 lng: -4.75 primary_keyword: Google Ads audit Cornwall keywords: - PPC audit Cornwall - Google Ads review Cornwall - PPC health check Cornwall blueprint: 0 audience: Cornwall business owners wanting an independent review of their Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/cornwall/ - /ppc-consultant/cornwall/ nearby: - /ppc-audits/devon/ - /ppc-audits/dorset/ - /ppc-audits/gwent/ - /ppc-audits/wiltshire/ - /ppc-audits/herefordshire/ record_id: ppc-audits__cornwall word_count: 1343 --- # Google Ads Audit across Cornwall A fixed-scope Google Ads audit that finds the wasted spend, broken tracking, and structural problems in your account. One-off, no obligation to continue. Honest findings, no sales pitch at the end. ## Most Google Ads accounts have problems the owner doesn't know about After 12 years managing Google Ads campaigns and reviewing accounts for businesses across the UK, I can tell you with confidence: almost every account that hasn't had a proper audit in the last 12 months has at least one significant structural problem. Usually several. It's rarely dramatic. It's things like search terms that shouldn't be triggering your ads but are. Conversion actions set up incorrectly so you're optimising toward events that don't represent real business outcomes. Campaign structures built years ago that made sense then but are actively working against Performance Max now. Match types set up without a proper negative keyword strategy. None of this shows up on the agency monthly report. It doesn't look bad on the surface. But it means your budget is leaking in ways that compound over time. A Google Ads audit is how you find out what's actually happening. ## What I examine in a Google Ads audit - **Conversion tracking** — the most important thing to get right; I check what's being tracked, whether it's accurate, and whether you're optimising toward the right goals - **Account structure** — campaign and ad group architecture, match type strategy, keyword organisation and overlap - **Search term analysis** — what your ads are actually showing for, and how much of that spend is relevant - **Negative keyword coverage** — gaps that are letting irrelevant traffic through - **Ad copy and assets** — quality, relevance, and whether your extensions are configured to support performance - **Bidding and budget allocation** — whether your strategy aligns with your business goals and whether budget is concentrated where it's most effective - **Shopping and Performance Max** — feed quality, asset group setup, and campaign-level settings for product-based businesses - **Audience and targeting** — remarketing lists, customer match, demographic settings ## What makes this audit different from a free agency 'health check' The free account review that agencies offer is a sales tool. It's designed to find enough problems to justify proposing their management services — but not so many that you lose confidence in Google Ads entirely. The findings are shaped by what serves the sale. My audit is different because I have no interest in what you do next. I'm not trying to win your ongoing management business from this — if you want that afterwards, great, but the audit is scoped as a standalone piece of work. That means I tell you what I actually find, including things you might not want to hear. I've reviewed accounts and told clients their campaigns are actually in reasonable shape and the problem is the landing page. I've reviewed accounts and found the agency has been reporting on metrics that look fine while the business has been losing money on Google Ads for months. You get the honest version either way. ## How the audit process works 1. **Request and scoping call** — We have a brief call so I can understand your business, what you're spending, and what you're hoping to find out. I'll confirm the audit is the right tool for your situation. 2. **Account access** — You grant me read access to your Google Ads account. I don't need to make changes — read access is enough to conduct a thorough review. 3. **Audit and findings** — I work through your account systematically and document what I find — problems, their likely impact, and specific recommendations for each one. 4. **Findings walkthrough** — We go through the findings together on a call. You can ask questions, get clarification, and understand exactly what each issue means for your business. 5. **What happens next is up to you** — You take the findings and do what you like with them — fix them yourself, give them to your agency, or discuss ongoing support with me. No obligation. ### What if the audit finds nothing wrong? > Then I tell you that. If your campaigns are genuinely well-structured, your tracking is clean, and your budget allocation makes sense, I'll say so. I'd rather give you a clean bill of health and build trust than manufacture problems to justify recommending my services. This has happened. It doesn't happen often, but it happens. ## Audit pricing and Cornwall-based businesses Audit pricing is discussed on the scoping call — I don't publish a fixed rate because the scope varies depending on account complexity, number of campaigns, and what you're trying to understand. Request a call and I'll give you a clear quote upfront before any work begins. I audit accounts for businesses across Cornwall and the wider South West — Truro, Falmouth, Newquay, Bodmin, St Ives, Penzance and beyond. Everything is done remotely, so your location within Cornwall makes no difference. I'm also Google Partner and Microsoft Ads certified, with 12 years' direct experience and £2M+ in ad spend managed personally. ### Other PPC help in Cornwall - [PPC Agency in Cornwall](/ppc-agency/cornwall/) - [PPC Consultant in Cornwall](/ppc-consultant/cornwall/) ### Neighbouring counties - [Devon](/ppc-audits/devon/) - [Dorset](/ppc-audits/dorset/) - [Gwent](/ppc-audits/gwent/) - [Wiltshire](/ppc-audits/wiltshire/) - [Herefordshire](/ppc-audits/herefordshire/) ### Towns I cover across Cornwall - [Newquay](/ppc-audits/newquay/) - [St Ives](/ppc-audits/st-ives/) - [Penzance](/ppc-audits/penzance/) - [Falmouth](/ppc-audits/falmouth/) - [Truro](/ppc-audits/truro/) - [Launceston](/ppc-audits/launceston/) - [Camelford](/ppc-audits/camelford/) - [Bodmin](/ppc-audits/bodmin/) - [Torpoint](/ppc-audits/torpoint/) - [Saltash](/ppc-audits/saltash/) - [Bude](/ppc-audits/bude/) - [Padstow](/ppc-audits/padstow/) - [Plymouth](/ppc-audits/plymouth/) - [Penryn](/ppc-audits/penryn/) - [Callington](/ppc-audits/callington/) - [Hayle](/ppc-audits/hayle/) - [Looe](/ppc-audits/looe/) - [Helston](/ppc-audits/helston/) ## Frequently asked questions ### How long does a Google Ads audit take? That depends on account complexity. I'll give you a clear timeframe on the scoping call before any work begins. I don't commit to timeframes before I know what I'm looking at. ### Do I need to give you access to make changes? No. Read-only access to your Google Ads account is sufficient for a thorough audit. I won't make any changes unless you specifically ask me to as a separate piece of work. ### Can you audit a Google Ads account that's managed by an agency? Yes, and this is one of the most common situations I audit. You get independent expert eyes on what your agency is doing, without going through them. Many business owners find this clarifying — either it confirms the agency is doing good work, or it surfaces problems that explain why results have been disappointing. ### Are you able to audit accounts for businesses in Cornwall? Yes. I work with businesses across Cornwall — from Truro and St Austell to Newquay, Falmouth, and Penzance. All audit work is done remotely, so there's no difference based on your location within Cornwall or the wider South West. ### What's the difference between an audit and ongoing management? An audit is a one-off diagnostic. It tells you what's wrong and what to fix, but the implementing those fixes is a separate piece of work. Ongoing management is a continuous service where I handle the account every month. Some clients start with an audit and then move to management; others just take the audit findings and implement them with their existing team or agency. ### How much does a Google Ads audit cost? Pricing is confirmed on the scoping call and depends on account size and complexity. I quote upfront before any work begins — no surprises. Request a call and I'll give you a clear figure. ## Find out what your Google Ads account is actually doing Request a PPC audit. We'll have a brief scoping call, I'll quote you a clear price, and you'll get an honest, senior-led review of your account with specific findings and recommendations. **Call 07410 907 104**