--- title: Google Ads Audit in Crowthorne description: One-off Google Ads audit. Find wasted spend, tracking gaps, and optimisation opportunities. Fixed scope, no obligation. 12 years expertise. url: "https://steviemorris.com/ppc-audits/crowthorne/" canonical: "https://steviemorris.com/ppc-audits/crowthorne/" type: town silo: ppc-audits location: Crowthorne county: Berkshire region: England lat: 51.37027 lng: -0.79219 primary_keyword: Google Ads audit Crowthorne keywords: - PPC audit Berkshire - Google Ads review - ad spend analysis blueprint: 4 audience: Businesses in Crowthorne and surrounding Berkshire areas wanting an independent diagnostic of their Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/crowthorne/ - /ppc-consultant/crowthorne/ nearby: - /ppc-audits/sandhurst/ - /ppc-audits/blackwater/ - /ppc-audits/camberley/ - /ppc-audits/wokingham/ - /ppc-audits/bracknell/ - /ppc-audits/farnborough/ record_id: ppc-audits__crowthorne word_count: 804 --- # Google Ads Audit for Crowthorne Businesses One-off diagnostic. We find where your Google Ads money is leaking, what's tracking wrong, and what's actually driving conversions. Fixed scope, no obligation. ## Most Google Ads accounts are bleeding money I've audited hundreds of accounts. Nearly all of them have waste. Clicks going to irrelevant keywords. Ads running in the wrong geographic areas. Conversion tracking that doesn't actually track. Bid strategies that made sense once but stopped making sense. Duplicate campaigns. Rules that do the opposite of what someone intended. Some of this waste is small. Some is massive — 30%, 40%, even 50% of budget gone to poor setup or maintenance. An audit finds it. Then you decide whether to fix it yourself, hire me to fix it, or just accept the waste. ## A full PPC audit covers - **Account structure** — Campaign design, ad group logic, keyword organisation, duplication - **Keywords & search terms** — Irrelevant clicks, broad match waste, missing negatives, intent misalignment - **Conversion tracking** — Is it actually firing? Are you measuring the right events? Multi-touch tracking issues? - **Geographic & demographic targeting** — Wrong locations, wrong audiences, bid adjustments that don't match reality - **Bid strategy & automation** — Is it suited to your goal? Is it behaving as intended? Any rules causing problems? - **Ad quality** — Copy, design, messaging match, sitelinks, structured snippets, extensions - **Competitive positioning** — What are others bidding? Where are the gaps in your strategy? ## Crowthorne-specific market issues we find Berkshire is expensive. You're competing with London-level CPCs because the demographics are strong and the commuter belt drives high-value clicks. That means your bid strategy needs to be tighter, your targeting more precise, and your conversion tracking *absolutely must work*. A tracking gap here costs you real money quickly. We also see a lot of people over-bidding on generic keywords (trying to rank for everything) instead of dominating specific high-intent terms. In a high-CPC market, efficiency matters more than volume. ## How the audit works 1. **Kickoff** — You give me read access to your Google Ads account and Google Analytics (if you have it). We discuss your goals, budget, what's working, and what you're worried about. 2. **Deep analysis** — I pull performance data, check keyword intent, test conversion tracking, review account structure, and spot anomalies. This takes a few days. 3. **Audit report** — I deliver a detailed document covering all findings, prioritised by impact. 'This is costing you £X per month' for each issue. 4. **Debrief call** — We walk through the findings, answer questions, and discuss what fixing these issues would look like. ### No obligation to act. > You get the audit, you see what's wrong, and you decide what to do about it. If you want to fix it yourself, great. If you want to hire me, perfect. If you want to walk away, that's fine too. The audit is a diagnostic tool, not a sales funnel. ### Other PPC help in Crowthorne - [PPC Agency in Crowthorne](/ppc-agency/crowthorne/) - [PPC Consultant in Crowthorne](/ppc-consultant/crowthorne/) ### Nearby areas I cover - [Sandhurst](/ppc-audits/sandhurst/) - [Blackwater](/ppc-audits/blackwater/) - [Camberley](/ppc-audits/camberley/) - [Wokingham](/ppc-audits/wokingham/) - [Bracknell](/ppc-audits/bracknell/) - [Farnborough](/ppc-audits/farnborough/) ### Regional coverage - [PPC Audit across Berkshire](/ppc-audits/berkshire/) ## Frequently asked questions ### How much does an audit cost? Depends on account size and complexity. Get in touch on a call and I'll give you a clear quote before I start work. ### How long does an audit take? Typically 5–10 working days from kickoff to report delivery, depending on how much data needs reviewing. I'll tell you upfront. ### What happens after the audit? That's up to you. You get the findings, you understand the issues and their impact, and you choose the next step. You can implement fixes yourself, hire me for ongoing management, or just use it as a snapshot of where things stand. ### Do you need access to my whole business or just Google Ads? Just Google Ads and Google Analytics (if you have it connected). I don't need access to your CRM, bank account, or anything else. Read-only access is sufficient. ### What's typically the biggest waste we find in Berkshire accounts? Broken conversion tracking (accounting for about 30% of the waste we find). You're optimising to the wrong metric, or not seeing conversions that actually happen. In a high-CPC market like Crowthorne, that's doubly expensive. ### Can you do an audit on an agency's work? Yes. Sometimes businesses want a third-party assessment of their current agency's account. I'll review it objectively and report exactly what I find. ## Understand where your ad spend is going Let's talk through what's happening in your account. Most businesses find at least a few things worth fixing. **Call 07410 907 104**