--- title: Google Ads Audit in Darlington description: Google Ads audit for Darlington businesses. Find wasted spend, tracking gaps, and optimisation opportunities. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/darlington/" canonical: "https://steviemorris.com/ppc-audits/darlington/" type: town silo: ppc-audits location: Darlington county: County Durham region: England lat: 54.52429 lng: -1.55039 primary_keyword: Google Ads audit Darlington keywords: - PPC audit County Durham - Google Ads account review - ad spend audit blueprint: 3 audience: Businesses with existing Google Ads accounts who want a diagnostic review to identify wasted spend and optimisation opportunities date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/darlington/ - /ppc-consultant/darlington/ nearby: - /ppc-audits/newton-aycliffe/ - /ppc-audits/yarm/ - /ppc-audits/shildon/ - /ppc-audits/stockton-on-tees/ - /ppc-audits/sedgefield/ - /ppc-audits/bishop-auckland/ record_id: ppc-audits__darlington word_count: 1005 --- # Google Ads Audit for Darlington Businesses Diagnostic audit of your Google Ads account. We find wasted spend, tracking problems, and structural issues. Fixed scope, no obligation. Quote on a call. ## The Audit Finds the Real Problems Your Google Ads account is probably wasting money. Not because your agency or team is incompetent — because Google's interface makes it *easy* to miss things. Duplicate keywords, wrong match types, orphaned audiences, tracking that fired once and stopped. You won't see any of that in your dashboard. I run an audit to find exactly where the waste is. Not a sales pitch, not a list of shiny new features. Just: here's £500 a week you're throwing away, here's why, and here's how to fix it. ## What an Audit Covers - **Keyword audit** — Duplicates, wrong match types, low-intent terms eating budget, missing negatives that should be there - **Campaign structure** — Brand vs. non-brand split, audience segmentation, whether your budget allocation makes sense - **Conversion tracking** — Is it actually firing? Are conversions double-counted? Is data flowing to your CRM? - **Bid strategy** — Manual, automated, or hybrid. Are you bidding on the right metrics? - **Ad copy** — Winning and losing headlines. Click-through and conversion performance. - **Landing pages** — Do they match the keyword? Are they mobile-optimised? Traffic pattern suggests friction points? - **Budget waste** — Time of day, device type, location. Where's the money going and why? ## What You Get A written report (usually 8–12 pages) with: **Executive summary:** Top 3–5 problems ranked by impact. How much you're losing to each one. **Deep dives:** For each major finding — duplicates, tracking gaps, structural issues — I explain what's happening and why it matters. Screenshots, data, specifics. **Recommendations:** How to fix each problem. Some are quick wins (kill these keywords, fix this tag). Others are bigger decisions (restructure campaigns, switch bid strategies). **Nothing's mandatory.** This is your audit. You decide what to fix and when. I'm giving you the information; you own the next steps. ### No Obligation to Hire Me > This is a diagnostic service, not a sales funnel. You get the audit, you get recommendations. If you want me to implement them, great — we can discuss ongoing management or fractional consulting. If you want to handle it yourself or give it to your current team, that's fine too. The audit stands alone. ## Who Needs an Audit If you've been running Google Ads for 6+ months and haven't had a third-party review, you need an audit. Specifically if: Your ROAS is flat or declining and you don't know why. Your ad spend is growing but results aren't keeping pace. You switched to a new account manager or agency and want to know if they've changed course. You suspect you're wasting money but can't pinpoint where. You want to get *serious* about Google Ads but don't know the baseline. If you've been running ads for 2–3 months and haven't optimised yet, an audit is premature. Give it time to gather data first. ## How an Audit Works 1. **Request the audit** — You describe your situation — current spend, ROAS, what's working or not. I ask clarifying questions about your goals and business model. 2. **I gain access** — You give me viewer access to your Google Ads account. I don't make changes; I just look around and take notes. 3. **Deep dive** — 3–5 days of analysis. I review keywords, structure, conversion tracking, bid strategy, landing pages, budget allocation. Build a findings list. 4. **Report & call** — I write the report, then we do a 60-minute call walking through findings and recommendations. You ask questions, clarify priorities, decide what to tackle first. ### Other PPC help in Darlington - [PPC Agency in Darlington](/ppc-agency/darlington/) - [PPC Consultant in Darlington](/ppc-consultant/darlington/) ### Nearby areas I cover - [Newton Aycliffe](/ppc-audits/newton-aycliffe/) - [Yarm](/ppc-audits/yarm/) - [Shildon](/ppc-audits/shildon/) - [Stockton-on-Tees](/ppc-audits/stockton-on-tees/) - [Sedgefield](/ppc-audits/sedgefield/) - [Bishop Auckland](/ppc-audits/bishop-auckland/) ### Regional coverage - [PPC Audit across County Durham](/ppc-audits/county-durham/) ## Frequently asked questions ### Does this work for businesses in County Durham? Yes. I audit accounts for UK businesses anywhere. If you're in Darlington, Newton Aycliffe, Yarm, or anywhere else in County Durham, I can review your account remotely. ### How much does an audit cost? It depends on account complexity — number of campaigns, keywords, conversion events, and how deep the problems are. I quote after a 15-minute call. Expect somewhere in the low hundreds of pounds, not thousands. ### How long does an audit take? From your request to final report: usually 7–10 working days. The actual review is 3–5 days; the rest is writing and scheduling the debrief call. ### What if the audit finds nothing wrong? That's possible. You pay for the audit regardless. But if everything is solid, I'll tell you what you're doing right and what to watch for as you scale. An audit that says 'you're fine' is actually valuable — you know you don't need to fix anything. ### Can you fix the problems you find? I can, but that's separate from the audit. The audit is diagnostic. If you want me to implement the recommendations — fixing keywords, restructuring campaigns, setting up tracking — I'll quote for that work separately. It could be a one-time project or an ongoing engagement. ### What if my agency won't give you access? Some won't. In that case, they're more worried about losing you than helping you improve. That alone is a red flag. If you can get screenshots and reports, I can do a partial audit, but I'll be limited. ## Want to know what's really happening in your Google Ads account? Request an audit. We'll schedule a 15-minute call to discuss your situation and what you're hoping to find. Then I'll give you a quote. **Call 07410 907 104**