--- title: Google Ads Audit in Dorset description: One-off Google Ads audit for Dorset businesses. Find wasted spend, broken tracking, and structural issues. No obligation. Request yours with Stevie Morris. url: "https://steviemorris.com/ppc-audits/dorset/" canonical: "https://steviemorris.com/ppc-audits/dorset/" type: hub silo: ppc-audits location: Dorset county: Dorset region: England lat: 50.75 lng: -2.33333 primary_keyword: Google Ads audit Dorset keywords: - PPC audit Dorset - Google Ads review Dorset - PPC account audit Dorset blueprint: 4 audience: Dorset businesses running Google Ads who want an independent account review date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/dorset/ - /ppc-consultant/dorset/ nearby: - /ppc-audits/wiltshire/ - /ppc-audits/isle-of-wight/ - /ppc-audits/hampshire/ - /ppc-audits/devon/ - /ppc-audits/gwent/ record_id: ppc-audits__dorset word_count: 1080 --- # Google Ads Audit across Dorset A one-off diagnostic of your Google Ads account. Find wasted spend, broken tracking, and structural problems — with clear recommendations and no obligation to go further. ## What a PPC audit actually tells you Most Google Ads accounts accumulate problems over time. Campaigns built for different goals, ad groups that have never been reviewed, conversion tracking set up once and never verified, match types that made sense two years ago but don't now. An audit is a systematic diagnostic — not a sales tool. I go through your account and tell you exactly what's working, what's wasting money, and what's missing. You get a clear, prioritised list of changes that will make a genuine difference. This is a fixed-scope, one-off engagement. There's no commitment to management afterwards. Some businesses use the audit to fix things themselves. Others use it to hold their current agency accountable. Either is fine. ## What the audit covers - **Conversion tracking** — Are conversions firing correctly? Are you counting duplicates? Is offline conversion data feeding back into Google? - **Campaign structure** — Is the architecture set up to give Google's algorithm clean signals? Are campaigns fighting each other? - **Wasted spend** — Search terms triggering irrelevant clicks, audiences with no conversion history, placements burning Display budget. - **Bidding strategy** — Are smart bidding strategies set up with enough data to work? Are targets realistic given the account history? - **Ad copy** — Are responsive ads optimised, or running with weak headlines by default? Is there meaningful testing in place? - **Landing pages** — A basic review of where traffic lands and whether the page matches the ad's promise. - **Account hygiene** — Disapproved ads, suspended campaigns, paused campaigns still costing impressions through shared budgets. ### The audit is honest — including about what's working > If your account is well-structured and your tracking is clean, I'll say so. An audit isn't a document designed to create work. It's a diagnostic. Sometimes the answer is 'this is in decent shape, here are three things to tighten up'. That's useful too. ## Why tracking gaps matter more than almost anything Google's automated bidding systems — Target CPA, Target ROAS, Maximise Conversions — are only as good as the data they're optimising on. If your conversion tracking is broken, double-counting, or missing entire conversion paths, the algorithm is flying blind. This is the most common problem I find in Dorset accounts and across the UK generally. Businesses see a cost-per-conversion figure in their dashboard and assume it reflects reality. Often it doesn't. The audit identifies exactly where tracking is accurate and where it's not, so you can make decisions based on real numbers. ## How the audit works 1. **Request the audit** — Get in touch via the button below. We'll have a short call to confirm the scope and agree on access — you share read-only access to your Google Ads account. 2. **The diagnostic** — I go through your account systematically across all the areas listed above. This takes time to do properly — I'm not running a script. 3. **Audit report** — You receive a clear written report: what's working, what's wasting budget, what's broken, and a prioritised list of recommendations. 4. **Debrief call** — We walk through the findings together. You can ask questions, challenge anything, and leave with a clear understanding of what to do next. ## Who requests a PPC audit - Businesses in Dorset and surrounding counties — Hampshire, Devon, Wiltshire — spending on Google Ads without confidence in the results - Companies who've taken over an account built by someone else and want to understand what they've inherited - Businesses whose agency reports look good but whose sales don't match - In-house teams that want a senior review before presenting recommendations internally - Anyone who's been running Google Ads for more than six months without a systematic review ### Other PPC help in Dorset - [PPC Agency in Dorset](/ppc-agency/dorset/) - [PPC Consultant in Dorset](/ppc-consultant/dorset/) ### Neighbouring counties - [Wiltshire](/ppc-audits/wiltshire/) - [Isle of Wight](/ppc-audits/isle-of-wight/) - [Hampshire](/ppc-audits/hampshire/) - [Devon](/ppc-audits/devon/) - [Gwent](/ppc-audits/gwent/) ### Towns I cover across Dorset - [Bournemouth](/ppc-audits/bournemouth/) - [Poole](/ppc-audits/poole/) - [Yeovil](/ppc-audits/yeovil/) - [Weymouth](/ppc-audits/weymouth/) - [Sherborne](/ppc-audits/sherborne/) - [Swanage](/ppc-audits/swanage/) - [Ferndown](/ppc-audits/ferndown/) - [Dorchester](/ppc-audits/dorchester/) - [Wimborne Minster](/ppc-audits/wimborne-minster/) - [Sturminster Newton](/ppc-audits/sturminster-newton/) - [Axminster](/ppc-audits/axminster/) - [Chickerell](/ppc-audits/chickerell/) - [Beaminster](/ppc-audits/beaminster/) ## Frequently asked questions ### How much does a PPC audit cost? I don't list a fixed audit fee on the site — scope varies by account size and complexity. Get in touch and I'll give you a quote on the call. There's no obligation. ### Do I need to sign up for management after the audit? No. The audit is a standalone piece of work. Some businesses use the findings to improve their own campaigns or brief their existing agency. Others decide to move to managed services. Either outcome is fine. ### What access do you need to the account? Read-only access to your Google Ads account. You remain in control. I can't make changes — I can only review. I'll also ask for read-only access to Google Analytics or GA4 if it's linked, as that adds important context. ### Can you audit a Dorset business's account if you're remote? Yes. The audit is done remotely — I don't need to visit. I work with businesses across Dorset, Hampshire, Devon, and the wider UK this way. The process is the same regardless of where you're based. ### How do I know if my account needs an audit? If you're spending on Google Ads and you can't clearly explain what's converting, why costs changed last month, or whether your conversion tracking is accurate — an audit will almost certainly find things worth fixing. If everything is genuinely in good shape, I'll tell you that too. ### What happens after the audit report? You get a debrief call to walk through the findings. After that, what you do with the recommendations is entirely up to you. I can quote for implementing changes if you'd like, but there's no pressure. ## Find out what your Google Ads account is actually doing Request a PPC audit and get a clear, honest diagnostic — with no obligation to change anything else. **Call 07410 907 104**