--- title: Google Ads Audit in East Sussex description: Independent Google Ads audit for East Sussex businesses. Find wasted spend, broken tracking, and structural gaps. Senior-led, no obligation. Get a quote. url: "https://steviemorris.com/ppc-audits/east-sussex/" canonical: "https://steviemorris.com/ppc-audits/east-sussex/" type: hub silo: ppc-audits location: East Sussex county: East Sussex region: England lat: 50.91667 lng: 0.33333 primary_keyword: Google Ads audit East Sussex keywords: - PPC audit East Sussex - Google Ads review East Sussex - Google Ads consultant East Sussex blueprint: 3 audience: East Sussex business owners who want an independent review of their existing Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/east-sussex/ - /ppc-consultant/east-sussex/ nearby: - /ppc-audits/brighton-and-hove/ - /ppc-audits/kent/ - /ppc-audits/west-sussex/ - /ppc-audits/surrey/ - /ppc-audits/greater-london/ record_id: ppc-audits__east-sussex word_count: 1374 --- # Google Ads Audit across East Sussex A one-off diagnostic of your Google Ads account — finding wasted spend, broken tracking, and structural problems — with no obligation to continue. Quote on a call. ## What a PPC Audit Actually Finds Most Google Ads accounts that have been running for more than a few months accumulate problems. Not always catastrophic ones — but inefficiencies that compound over time. Budget going to irrelevant searches because negatives haven't been maintained. Conversion tracking that stopped working after a website update. Ad copy that was never tested and has been sitting unchanged for two years. Bid strategies set to goals the account doesn't have the data to hit. A PPC audit surfaces all of this in a structured way. It's not a sales tool — it's a diagnostic. I look at your account objectively and tell you what I find, including if the account is in reasonable shape and the main issue is budget or market competitiveness, not the management. ## What the Audit Covers - **Account structure** — campaign and ad group organisation, match type strategy, keyword segmentation and cannibalisation. - **Negative keyword coverage** — identifying spend going to irrelevant queries, assessing negative lists across campaigns and account level. - **Conversion tracking verification** — checking that conversions are firing correctly, not double-counting, and attributing to the right actions. - **Ad copy review** — assessing what's live, what's been tested, what's missing from responsive search ads, and whether extensions are complete. - **Bid strategy assessment** — whether current strategies are appropriate for your budget and data volume. - **Performance Max evaluation** — if PMax is active, whether it's configured and constrained appropriately or running unchecked. - **Quality Score indicators** — landing page relevance, ad relevance, and expected CTR patterns across key terms. - **Budget and impression share analysis** — whether budget is the constraint or whether the account itself needs work first. ## Why East Sussex Accounts Need Particular Attention to Wasted Spend East Sussex is a high-CPC environment. Being in the London commuter belt means click prices in categories like home improvement, legal, financial services, and professional services can rival London-level rates. In that context, the cost of an unmanaged negative keyword list or a leaking match type isn't a minor inefficiency — it's a meaningful proportion of your monthly spend going to the wrong people. I've seen accounts in similar commuter-belt markets where 20–30% of total spend was going to searches that had nothing to do with the business — not because of negligence, but because broad match had crept in and nobody was actively reviewing the search term report. An audit catches this. A quote on what it costs is a call away. ### No obligation — and I mean it > The audit is a fixed-scope piece of work. When it's done, you get the findings. If you want to continue working together — whether that's management or advisory — that's a separate conversation. The audit doesn't commit you to anything, and I won't treat it as the top of a sales funnel. If your account is well-run, I'll say so and the audit will confirm that. If it isn't, you'll have a clear picture of why and what to do about it. ## The Audit Process 1. **Request and scoping call** — We talk through your account, what you're currently spending, and what's prompted the audit. I'll give you a clear scope and quote before anything is agreed. 2. **Account access** — Read-only access to your Google Ads account is all that's needed. You share access, I review independently — nothing is changed without your say-so. 3. **Audit** — I work through the account systematically — structure, keywords, tracking, ads, bid strategies, and spend patterns. This is hands-on, not software-generated. 4. **Written findings report** — You receive a structured written report covering what was found, prioritised by impact. Issues are explained in plain English, not PPC jargon. 5. **Findings call** — We go through the findings together. You can ask questions, push back, and decide what to do next — with or without my involvement. ## Who Runs the Audit I'm Stevie Morris. I run the audit myself — it's not delegated to a junior or processed through an automated tool. After 12 years managing Google Ads accounts and £2M+ in direct ad spend, I know what problems look like and I know how to explain them clearly. Through my work with Growth PPC — where we've managed over £20M in ad spend across ecommerce and home services — I've audited accounts at every budget level and in highly competitive markets including areas comparable to East Sussex in terms of CPC environment. That context shapes what I look for and how I prioritise findings. Businesses across East Sussex and nearby areas including Brighton and Hove, West Sussex, Kent, and Surrey have access to the same level of senior expertise as London-based businesses. Remote working means geography isn't a constraint. ## When an Audit Is — and Isn't — the Right Move An audit makes most sense when you have a running account with meaningful history — at least a few months of data and spend. If you're starting from scratch with no existing account, an audit isn't what you need; a new campaign build and strategy conversation is the starting point. An audit also makes sense if you're about to take over management from a previous agency or freelancer and you want to understand what you've inherited before making changes. Or if you've had an account running on autopilot and you want to understand where things actually stand before committing to more spend. If you're not sure which applies to you, the call will clarify it quickly. ### Other PPC help in East Sussex - [PPC Agency in East Sussex](/ppc-agency/east-sussex/) - [PPC Consultant in East Sussex](/ppc-consultant/east-sussex/) ### Neighbouring counties - [Brighton and Hove](/ppc-audits/brighton-and-hove/) - [Kent](/ppc-audits/kent/) - [West Sussex](/ppc-audits/west-sussex/) - [Surrey](/ppc-audits/surrey/) - [Greater London](/ppc-audits/greater-london/) ### Towns I cover across East Sussex - [Eastbourne](/ppc-audits/eastbourne/) - [Royal Tunbridge Wells](/ppc-audits/royal-tunbridge-wells/) - [Hailsham](/ppc-audits/hailsham/) - [Hastings](/ppc-audits/hastings/) - [Bexhill-on-Sea](/ppc-audits/bexhill/) - [Bexhill-on-Sea](/ppc-audits/bexhill-on-sea/) - [Wadhurst](/ppc-audits/wadhurst/) - [Battle](/ppc-audits/battle/) - [Heathfield](/ppc-audits/heathfield/) ## Frequently asked questions ### How long does a Google Ads audit take? It depends on the size and complexity of the account. Scope and timeframe are confirmed before the audit starts so you know what to expect. ### Do you use automated audit tools or is it manual? It's manual. Automated tools flag surface-level issues but miss the structural and strategic problems that cost accounts the most money. Everything in the audit comes from a senior pair of eyes reviewing your actual account. ### My account is managed by an agency in East Sussex — will they know I've had an audit? Not unless you tell them. Read-only access doesn't notify the account owner or manager. An independent audit is your right as the account owner. ### What if the audit finds nothing wrong? Then you'll know your account is in good shape, which is genuinely useful information. I'd rather tell you that and have you walk away confident than manufacture problems to justify the fee. ### Can the audit include Google Analytics or GA4 as well as Google Ads? The scope of what's included is agreed on the call. If you want conversion tracking and analytics included, we can discuss what's relevant to your situation. ### Is East Sussex a particularly difficult market for Google Ads? It's competitive in most commercial categories because of the London commuter-belt effect. That makes audit findings particularly actionable — every percentage point of wasted spend costs more in absolute terms when CPCs are high. Tightening structure and negatives can have a meaningful impact on efficiency. ## Find out what your Google Ads account is actually doing A PPC audit gives you an honest, independent picture of where your budget is going and what's working. No obligation to continue afterwards — just clear findings from a senior specialist. **Call 07410 907 104**