--- title: Google Ads Audit in Greater London description: One-off Google Ads audit for Greater London businesses. Find wasted spend, tracking gaps and structural problems. Senior review, clear written report. url: "https://steviemorris.com/ppc-audits/greater-london/" canonical: "https://steviemorris.com/ppc-audits/greater-london/" type: hub silo: ppc-audits location: Greater London county: Greater London region: England lat: 51.5 lng: -0.16667 primary_keyword: google ads audit greater london keywords: - ppc audit greater london - google ads audit london - ppc account review greater london blueprint: 2 audience: Greater London businesses wanting an independent diagnostic of their Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/greater-london/ - /ppc-consultant/greater-london/ nearby: - /ppc-audits/surrey/ - /ppc-audits/hertfordshire/ - /ppc-audits/buckinghamshire/ - /ppc-audits/berkshire/ - /ppc-audits/west-sussex/ record_id: ppc-audits__greater-london word_count: 1070 --- # Google Ads Audit across Greater London A one-off diagnostic of your Google Ads account — finding wasted spend, structural problems, and tracking gaps. Clear findings, no obligation to continue. Greater London CPCs make this worth doing. ## Why a Google Ads Audit Makes Sense in Greater London Greater London sits in one of the most expensive paid search environments in the UK. CPCs here run at London-level competition — which means the cost of running a poorly structured account is significantly higher than it would be in less competitive markets. Wasted spend doesn't trickle away; it drains fast. A PPC audit is a fixed-scope, one-off review of your Google Ads account. It identifies exactly where money is being lost, what structural problems are limiting performance, and whether your conversion tracking is giving you accurate data to make decisions from. You get a clear written report. There's no obligation to hire me afterwards. ## What the Audit Covers - **Account structure** — whether campaigns, ad groups, and keyword organisation supports or fights your goals - **Search term analysis** — what's actually triggering your ads and whether it matches what you want to buy - **Negative keyword gaps** — irrelevant terms consuming budget that should have been excluded - **Bidding strategy review** — whether automated bidding is being used appropriately for your account size and data volume - **Ad copy assessment** — whether your headlines and descriptions are doing enough work - **Conversion tracking health** — whether what's being counted as a conversion is accurate and complete - **Quality Score and ad relevance** — where structural or copy issues may be inflating your CPCs ## Who an Audit Is For Most audit requests come from businesses in one of three situations. First, you've been running Google Ads for a while and results have plateaued or declined — you want to know why before spending more. Second, you've just inherited an account (from a previous agency or employee) and want an independent assessment before making changes. Third, you're spending a meaningful amount and have a nagging sense the account could be doing more, but no way to verify it. In all three cases, an audit gives you an evidence-based starting point rather than a guess. *Greater London's high-competition environment makes that clarity especially valuable.* ### What you'll get — and what you won't > You'll get a clear written report with specific findings and prioritised recommendations. You won't get a report engineered to make your account look broken so I can sell you management. If your account is in reasonable shape, I'll say so — along with any marginal improvements worth making. The audit is honest regardless of what comes next. ## The Audit Process 1. **Introductory call** — Brief call to understand your business, goals, and what's prompted the audit request. Helps me focus the review on what matters to you. 2. **Account access** — You grant read-only access to your Google Ads account. Nothing is changed — this is a diagnostic, not a management handover. 3. **Full review** — I work through the account systematically — structure, keywords, search terms, bidding, copy, and tracking. I take notes on everything significant. 4. **Written report** — You receive a clear written document: findings organised by priority, plain English explanations of what each issue means, and specific recommendations for what to do about each one. 5. **Debrief call** — We walk through the report together so you can ask questions and leave with a clear picture of next steps — whether you take those steps with me or independently. ## Pricing Audit pricing is based on account size and complexity. To get an accurate quote for your specific account, book a call and we'll confirm the scope. There's no standard price because a small, simple account and a large multi-campaign account are very different pieces of work. ### Other PPC help in Greater London - [PPC Agency in Greater London](/ppc-agency/greater-london/) - [PPC Consultant in Greater London](/ppc-consultant/greater-london/) ### Neighbouring counties - [Surrey](/ppc-audits/surrey/) - [Hertfordshire](/ppc-audits/hertfordshire/) - [Buckinghamshire](/ppc-audits/buckinghamshire/) - [Berkshire](/ppc-audits/berkshire/) - [West Sussex](/ppc-audits/west-sussex/) ### Towns I cover across Greater London - [London](/ppc-audits/london/) - [Richmond](/ppc-audits/richmond/) - [Chigwell](/ppc-audits/chigwell/) - [Grays](/ppc-audits/grays/) - [Blackheath](/ppc-audits/blackheath/) - [Bushey](/ppc-audits/bushey/) - [London](/ppc-audits/westminster/) - [Swanley](/ppc-audits/swanley/) ## Frequently asked questions ### How long does a Google Ads audit take? It depends on account size and complexity. We'll confirm a realistic timeline on the introductory call once I understand the scope of your account. ### Do I need to be based in Greater London to get an audit? No — I work fully remotely. Businesses based in Greater London, the surrounding counties of Surrey, Hertfordshire, Buckinghamshire, Berkshire, and West Sussex, or anywhere else in the UK can request an audit. ### Will the audit tell me whether my agency is doing a good job? It will give you an evidence-based view of whether the account is structured and managed well. That gives you the information to make your own judgement about the agency. I won't tell you to fire them or keep them — that's your call. ### What happens if the audit finds serious problems? You receive a clear report with findings prioritised by impact. From there, you can act on the recommendations yourself, ask your current agency to address them, or discuss ongoing management with me. There's no obligation either way. ### My account is new — is an audit still useful? For a brand new account with little data, a structural review is more useful than a performance audit. If your account has been running for at least a few months, there's enough data to do a proper diagnostic. We'll confirm on the call what's most useful for your situation. ### Why are Greater London Google Ads accounts particularly worth auditing? High CPCs mean structural problems cost more here than in lower-competition markets. A campaign that wastes 30% of its budget is expensive anywhere, but in Greater London's competitive environment that waste compounds quickly. The return on an audit — finding and fixing those inefficiencies — tends to be higher here. ## Find Out Exactly Where Your Google Ads Budget Is Going A one-off audit gives you a clear, honest picture of your account — what's working, what's wasting money, and what to prioritise. Book a call to discuss scope and pricing. **Call 07410 907 104**