--- title: Google Ads Audit in Hastings description: Fixed-scope Google Ads audit for Hastings businesses. Find wasted spend, tracking gaps, and missed opportunities. One-off diagnostic, no ongoing commitment. url: "https://steviemorris.com/ppc-audits/hastings/" canonical: "https://steviemorris.com/ppc-audits/hastings/" type: town silo: ppc-audits location: Hastings county: East Sussex region: England lat: 50.85568 lng: 0.58009 primary_keyword: Google Ads audit Hastings keywords: - PPC audit East Sussex - Google Ads diagnostic Hastings - performance audit Google Ads blueprint: 3 audience: Business owners and marketing managers in Hastings wanting a diagnostic audit of their Google Ads without ongoing commitment. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/hastings/ - /ppc-consultant/hastings/ nearby: - /ppc-audits/bexhill/ - /ppc-audits/bexhill-on-sea/ - /ppc-audits/battle/ - /ppc-audits/rye/ - /ppc-audits/hailsham/ - /ppc-audits/eastbourne/ record_id: ppc-audits__hastings word_count: 861 --- # Google Ads Audit for Hastings Businesses One-off diagnostic to find wasted spend, broken tracking, and missed opportunities in your Google Ads. Fixed scope. No obligation to buy anything else. ## Your Google Ads Might Be Bleeding Money and You Don't Know It. Most Hastings businesses I've audited have the same three problems: tracking is broken (so they don't know which clicks actually convert), they're bidding on keywords nobody searches for (or that never convert), and their landing pages don't match the ad copy (so nobody buys). These aren't expensive mistakes to fix — they just need someone who knows what to look for. I run fixed-scope, one-off audits. I dig into your account, find the waste, identify the tracking gaps, and give you a clear report with prioritised recommendations. You're not obligated to hire me for anything beyond that — you get a blueprint and can execute it yourself or hand it to anyone else. ## What a PPC Audit Includes - **Tracking audit** — Are your conversion tags firing correctly? Is GA4 connected properly? Are you missing offline conversions? (This is the hidden killer for most businesses.) - **Keyword analysis** — Which keywords are converting? Which ones are wasting money? Which negative keywords are you missing? - **Bid strategy review** — Are your CPC bids sensible? Should you be using automated bidding? Are you overextending in expensive markets like Hastings? - **Ad copy & creative audit** — Do your ads match your landing pages? Are you using extensions? Is your messaging aligned to what people are searching for? - **Competitor landscape** — Who's bidding in your space? What keywords matter in Hastings specifically? Where's the opportunity? - **Quick wins** — 3–5 immediate actions you can take (pause waste, add negatives, fix landing pages) ## Why a Hastings Business Needs This Hastings is in the London commuter belt, which means Google Ads CPCs are high. Competition is real. If you're not ruthlessly cutting waste, every percentage point of inefficiency costs you more here than it would elsewhere. An audit finds that waste and shows you exactly where to cut. Even a 10–15% improvement in efficiency pays for itself in a month or two. ### It's Fixed Scope. No Surprise Costs. > You tell me the scope of your account (number of campaigns, approximate monthly spend), and I give you a quote. The audit takes three to five days of work. You get a detailed report, recommendations, and a call to walk through the findings. Price quoted upfront, no hidden extras. ## The Audit Process 1. **Scope & Quote** — You tell me about your account (industry, campaign count, monthly spend). I quote a fixed price for the audit. 2. **Access & Analysis** — You give me read-only access to your Google Ads and GA4. I spend three to five days digging through data, testing, and identifying issues. 3. **Report & Call** — You get a detailed written report with findings, prioritised recommendations, and quick wins. We do a 30–45-minute call to walk through it. 4. **Next Steps (Your Call)** — You execute the recommendations yourself, hire someone to do it, or book further consulting. Zero pressure to work with me beyond the audit. ### Other PPC help in Hastings - [PPC Agency in Hastings](/ppc-agency/hastings/) - [PPC Consultant in Hastings](/ppc-consultant/hastings/) ### Nearby areas I cover - [Bexhill-on-Sea](/ppc-audits/bexhill/) - [Bexhill-on-Sea](/ppc-audits/bexhill-on-sea/) - [Battle](/ppc-audits/battle/) - [Rye](/ppc-audits/rye/) - [Hailsham](/ppc-audits/hailsham/) - [Eastbourne](/ppc-audits/eastbourne/) ### Regional coverage - [PPC Audit across East Sussex](/ppc-audits/east-sussex/) ## Frequently asked questions ### What happens after the audit? Do I have to hire you? No. You get a report with recommendations and can do whatever you want with it — execute yourself, pass it to your team, hire a different consultant, whatever. The audit stands alone. ### How much does a PPC audit cost? Pricing depends on the size and complexity of your account. Quote on a call based on scope. Typically, a small-to-mid account audit costs £300–£1,000. I'll quote before you commit. ### How long does an audit take? The work takes three to five days on my end. You'll have the full report within a week, plus a call to walk through findings and answer questions. ### What if my account is really complex? Complex accounts take longer (five to seven days), so the quote goes up. I'll be clear about scope and timing before we start — no surprises. ### Do you audit accounts in Hastings even if you're not managing them? Yes. I audit Hastings businesses whether or not you hire me afterwards. The audit itself is valuable — it gives you clarity, and that's worth the price regardless. ### Will the audit find the issues my current agency missed? Possibly. I audit with fresh eyes and a focus on waste, not on justifying existing decisions. If your current agency missed something, the audit will find it. ## Find Out What's Wrong With Your Google Ads Request an audit and I'll scope it on a quick call. You'll get a fixed quote, a thorough analysis, and clear recommendations — no obligation beyond that. **Call 07410 907 104**