--- title: Google Ads Audit in Hatfield description: Professional Google Ads account audit for Hatfield & Hertfordshire. Find tracking gaps, wasted spend, and structural problems. Fixed scope audit, quote on call. url: "https://steviemorris.com/ppc-audits/hatfield/" canonical: "https://steviemorris.com/ppc-audits/hatfield/" type: town silo: ppc-audits location: Hatfield county: Hertfordshire region: England lat: 51.76338 lng: -0.22419 primary_keyword: Google Ads audit Hatfield keywords: - PPC audit Hertfordshire - Google Ads audit cost - Google Ads account review blueprint: 1 audience: Business owners with existing Google Ads, unsure if ads are working, want diagnostic check date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/hatfield/ - /ppc-consultant/hatfield/ nearby: - /ppc-audits/welwyn-garden-city/ - /ppc-audits/st-albans/ - /ppc-audits/potters-bar/ - /ppc-audits/hertford/ - /ppc-audits/harpenden/ - /ppc-audits/hoddesdon/ record_id: ppc-audits__hatfield word_count: 720 --- # Google Ads Audit for Hatfield Businesses I'll diagnose what's broken in your Google Ads account, where money is leaking, and what's not tracking. Fixed scope. Quote on a call. ## What an audit finds **Wasted spend.** Broad-match keywords capturing irrelevant searches. Geo-targeting too wide. Audience overlap burning budget on the same person twice. **Tracking failures.** Conversions not firing. Value not captured. Landing pages not linked to outcomes. **Structural problems.** Ad groups built for volume, not margin. Bids set by habit, not strategy. No testing. No seasonal adjustments. ### Audits catch what daily management misses > When someone is running your ads day-to-day, they're optimising within the existing structure. An audit steps back and asks: is the structure right? Most structures aren't. ## A typical audit covers - **Account health check.** Campaign structure, ad group sizing, keyword strategy, match types. - **Performance analysis.** Cost per conversion, ROAS, CPC trends, audience overlap. - **Tracking audit.** Google Tag Manager review, conversion tracking accuracy, landing page setup. - **Competitive positioning.** Your CPCs versus industry benchmarks (especially in high-cost markets like Hatfield). - **Quick wins.** What can be fixed in the next 30 days to recover wasted spend. ## Hatfield's audit reality **High CPCs mean wasted money is expensive.** In Hatfield, a sloppy broad-match setup burns through budget fast. St Albans and Welwyn Garden City have similar competition. I've audited dozens of Hertfordshire accounts and most are leaving 20-40% on the table through tracking gaps or structural bloat. ## How an audit works 1. **Access review** — You give me access to your Google Ads account and Google Analytics / GA4. I review everything for 3-5 days. 2. **Audit findings** — I create a written report with issues ranked by impact: critical (losing money today), important (should fix in 30 days), nice-to-have (optimisation). 3. **Findings call** — We go through the report together. I explain what's broken, show you the money leak, and recommend fixes. 4. **You decide next steps** — Implement the fixes yourself, hire me to manage, or hire someone else. No obligation. ## Pricing & scope Audits are quoted per engagement based on account complexity. A small Google Ads account might be £400-600. A large account with multiple campaigns and custom audiences might be £1,000-1,500. We'll agree on scope and price before I start. ### Other PPC help in Hatfield - [PPC Agency in Hatfield](/ppc-agency/hatfield/) - [PPC Consultant in Hatfield](/ppc-consultant/hatfield/) ### Nearby areas I cover - [Welwyn Garden City](/ppc-audits/welwyn-garden-city/) - [St Albans](/ppc-audits/st-albans/) - [Potters Bar](/ppc-audits/potters-bar/) - [Hertford](/ppc-audits/hertford/) - [Harpenden](/ppc-audits/harpenden/) - [Hoddesdon](/ppc-audits/hoddesdon/) ### Regional coverage - [PPC Audit across Hertfordshire](/ppc-audits/hertfordshire/) ## Frequently asked questions ### How is an audit different from ongoing management? An audit is a one-time diagnostic. You get a report and recommendations. Ongoing management is me running the account and optimising continuously. You can do an audit, implement the fixes, and decide later if you need ongoing help. ### What if the audit finds nothing wrong? Honest answer: some accounts are set up well. If yours is, I'll tell you that and explain why you don't need to change anything. An audit that says 'all good' is worth the money if it's true. ### Can you recommend specific changes to implement? Yes. The audit report includes specific recommendations — which keywords to pause, which audience to remove, how to restructure ad groups, etc. If you're comfortable implementing, go ahead. If you want help, we can discuss ongoing management. ### Do you audit accounts for businesses in Hatfield specifically? Yes. I audit Hatfield, St Albans, Welwyn Garden City, Harpenden, and anywhere in Hertfordshire or the UK. I understand the local market and high CPC environment, which affects audit priorities. ### How long does an audit take? Review takes 3-5 business days. Findings call is 1 hour. You'll have a written report within a week of starting. ### What if I need help implementing the fixes? Then we can discuss ongoing management or project-based support. I can either run your account going forward, or we can hire someone and I can review their work quarterly. ## Find out what's costing you money. Let's audit your account, find the waste, and get it fixed. **Call 07410 907 104**