--- title: Google Ads Audit in Heathfield description: Deep Google Ads account audit for Heathfield businesses. Identify wasted spend, tracking gaps, keyword waste. Fixed scope. Clear findings. No obligation. url: "https://steviemorris.com/ppc-audits/heathfield/" canonical: "https://steviemorris.com/ppc-audits/heathfield/" type: town silo: ppc-audits location: Heathfield county: East Sussex region: England lat: 50.96718 lng: 0.25612 primary_keyword: Google Ads audit Heathfield keywords: - PPC audit East Sussex - Google Ads review - ad spend analysis blueprint: 7 audience: Heathfield business owners running Google Ads, uncertain if spending efficiently date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/heathfield/ - /ppc-consultant/heathfield/ nearby: - /ppc-audits/hailsham/ - /ppc-audits/wadhurst/ - /ppc-audits/battle/ - /ppc-audits/royal-tunbridge-wells/ - /ppc-audits/bexhill/ - /ppc-audits/bexhill-on-sea/ record_id: ppc-audits__heathfield word_count: 805 --- # Google Ads Audit for Heathfield Businesses One-off diagnostic. Find the wasted spend and tracking gaps. Fixed scope, clear findings. No obligation. Quote on a call. ## Your Google Ads probably have leaks Most Heathfield businesses running Google Ads have no idea how much money is disappearing. Keyword waste (bidding on irrelevant searches), incomplete tracking (conversions not recorded), poor bid structure (overpaying for low-quality clicks), and abandoned audience setup all drain budget silently. An audit finds those leaks. I'm Stevie Morris, a Google Ads specialist with 12 years' hands-on experience. I've audited hundreds of accounts and found the same problems repeatedly. An audit is a diagnostic—fixed scope, clear findings, no obligation to hire me. ## What an audit covers - **Keyword strategy** — Are you bidding on irrelevant keywords? Catching the wrong search intent? Missing high-intent keywords? I'll show you. - **Bid structure** — Are your bids set intelligently? Or is everything on default, wasting spend on clicks that don't convert? - **Conversion tracking** — Can you even see what's converting? Or is tracking incomplete and you're flying blind? - **Account structure** — Campaigns, ad groups, responsive search ads—is your setup efficient? Or are you losing money to poor organisation? - **Audience targeting** — Are you targeting the right people? Or casting too wide and paying for wasted impressions? - **Quality Score & ad relevance** — Poor quality score = higher CPCs. We'll identify which keywords are dragging you down. ### East Sussex competition is brutal > Heathfield sits in the London commuter belt—Google Ads CPCs here are high. Every pound of wasted spend is amplified. An audit typically pays for itself by finding one or two major leaks to fix. For most businesses, I find 15–25% of spend is wasted on irrelevant keywords alone. ## What you get A written report (typically 8–15 pages, depends on account size). It covers what's working, what's leaking money, why it matters, and a priority roadmap of fixes. Clear, no jargon. You'll understand exactly where your money is going and why. You don't have to hire me to fix it. The audit is yours to keep and action however you want. If you want me to implement the fixes, we can discuss that separately. ## The audit process 1. **Initial call (free, 20 min)** — Tell me about your business, ad spend, and what you're concerned about. I'll give you a fixed quote for the audit. 2. **Deep dive (my work)** — I spend 10–20 hours reviewing your account, analysing performance, and stress-testing your setup. No time wasted on fluffy analysis. 3. **Report & call** — You get a written report detailing findings and fixes. I'll walk you through it on a call and answer questions. ### Other PPC help in Heathfield - [PPC Agency in Heathfield](/ppc-agency/heathfield/) - [PPC Consultant in Heathfield](/ppc-consultant/heathfield/) ### Nearby areas I cover - [Hailsham](/ppc-audits/hailsham/) - [Wadhurst](/ppc-audits/wadhurst/) - [Battle](/ppc-audits/battle/) - [Royal Tunbridge Wells](/ppc-audits/royal-tunbridge-wells/) - [Bexhill-on-Sea](/ppc-audits/bexhill/) - [Bexhill-on-Sea](/ppc-audits/bexhill-on-sea/) ### Regional coverage - [PPC Audit across East Sussex](/ppc-audits/east-sussex/) ## Frequently asked questions ### How much does an audit cost? I'll quote you a fixed price after the initial call. Typically £400–£800 depending on account size and complexity. It's a one-time fee—no ongoing commitment. ### Do I have to hire you after the audit? No. The audit is yours. You can use it to fix things yourself, hand it to your existing agency, or hire me to implement. Zero obligation. ### How long does an audit take? I spend 10–20 hours depending on account size. You'll have the report and a walkthrough call within two weeks of starting. ### What if my account is small or new? Audits work best on accounts with 3+ months of data. If you're newer than that, a strategy consultation might be more useful. I'll tell you in the initial call which makes sense for you. ### I'm in Heathfield—does local targeting matter? It depends on your business. If you serve local customers, local targeting matters hugely—and I'll check if you're doing it right. If you ship nationwide or internationally, targeting might be broader. Either way, I'll audit that against your actual customer geography. ### Can I get a sample audit report? I don't share previous clients' reports for confidentiality. But on the initial call, I can walk you through what a report typically looks like and what you'll learn from it. ## Find out where your ad money is leaking Request an audit. We'll have a free 20-minute call, and I'll give you a fixed quote. You'll see exactly what's wrong and what matters most to fix. No obligation. **Call 07410 907 104**