--- title: Google Ads Audit in Herefordshire description: Independent Google Ads audit for Herefordshire businesses. Find wasted spend, fix tracking gaps, get a clear action plan. Senior consultant, no obligation. url: "https://steviemorris.com/ppc-audits/herefordshire/" canonical: "https://steviemorris.com/ppc-audits/herefordshire/" type: hub silo: ppc-audits location: Herefordshire county: Herefordshire region: England lat: 52.08333 lng: -2.75 primary_keyword: Google Ads audit Herefordshire keywords: - PPC audit Herefordshire - Google Ads review Herefordshire - PPC account review Herefordshire blueprint: 6 audience: Herefordshire businesses running Google Ads who want an independent assessment of account performance date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/herefordshire/ - /ppc-consultant/herefordshire/ nearby: - /ppc-audits/worcestershire/ - /ppc-audits/gwent/ - /ppc-audits/shropshire/ - /ppc-audits/west-midlands/ - /ppc-audits/staffordshire/ record_id: ppc-audits__herefordshire word_count: 1010 --- # Google Ads Audit across Herefordshire A one-off, fixed-scope diagnostic of your Google Ads account. Find where your budget is being wasted, fix broken tracking, and get a clear action plan — with no obligation to work further. ## What a PPC Audit Actually Involves A PPC audit isn't a 10-minute automated scan dressed up as insight. It's a methodical review of your Google Ads account by a senior consultant who has managed over £2M in ad spend directly. I'm Stevie Morris — 12 years in Google Ads, Google Partner, Microsoft Ads certified. When I audit an account, I go through it manually: campaign structure, keyword strategy, search terms, match types, bidding, ad copy, landing page alignment, and conversion tracking. I document what I find and explain what it means for your budget. ## What the Audit Covers - **Wasted spend** — Search terms you're paying for that have no chance of converting, and keywords cannibalising each other. - **Conversion tracking** — Whether the conversions you're reporting on are real, accurate, and properly attributed. - **Campaign structure** — Whether your account is built in a way that gives the bidding algorithms the right signals. - **Ad copy and extensions** — Whether your ads are competitive, clear, and aligned to what's on the landing page. - **Bidding strategy** — Whether you're on the right strategy for your data volume and objectives. - **Quality Score drivers** — Where poor relevance is inflating your cost-per-click unnecessarily. - **Audience and targeting settings** — Gaps, overlaps, and missed opportunities in how you're reaching customers. ### If your account is healthy, I'll tell you that > Some accounts come through an audit in good shape. If that's the case, I'll say so and explain why. You'll leave with confidence in your setup rather than a manufactured list of problems designed to win your management contract. ## Who Needs a Google Ads Audit? A PPC audit is most useful when you're not sure if your Google Ads is performing as well as it should. Common situations: You've been running ads for a while and the results feel inconsistent. You've recently taken over an account and want to understand what you've inherited. You're seeing a high cost-per-click but low conversion volume. You suspect your tracking data doesn't match your actual sales. You're about to scale up ad spend and want to know if the foundations are solid. Businesses across Herefordshire — from trades and home services to rural ecommerce — often come to me having run ads for years without anyone having properly reviewed the account structure. An audit frequently surfaces issues that have been compounding quietly for months. ## How the Audit Process Works 1. **Request a call** — We have a short call so I understand your business, your goals, and what you want to get out of the audit. 2. **Account access** — You grant read-only access to your Google Ads account. I don't need to make changes to audit it. 3. **Full review** — I go through the account in detail — structure, keywords, search terms, tracking, ads, bids. This is manual work, not an automated report. 4. **Written findings** — You receive a written document covering what I found, what it means, and what I'd recommend fixing — prioritised by impact. 5. **Walkthrough call** — We go through the findings together so you understand exactly what's in the report and can ask questions. ## Pricing and What Happens Next Audit pricing is quoted on a call — scope varies depending on account size and complexity. There's no fixed rate card because a five-campaign account and a fifty-campaign account are very different pieces of work. After the audit, there's no obligation to work further. Some clients take the findings and implement them with their existing team or agency. Others ask me to take over management. Either outcome is fine — the audit stands on its own. ### Other PPC help in Herefordshire - [PPC Agency in Herefordshire](/ppc-agency/herefordshire/) - [PPC Consultant in Herefordshire](/ppc-consultant/herefordshire/) ### Neighbouring counties - [Worcestershire](/ppc-audits/worcestershire/) - [Gwent](/ppc-audits/gwent/) - [Shropshire](/ppc-audits/shropshire/) - [West Midlands](/ppc-audits/west-midlands/) - [Staffordshire](/ppc-audits/staffordshire/) ### Towns I cover across Herefordshire - [Ludlow](/ppc-audits/ludlow/) - [Bromyard](/ppc-audits/bromyard/) - [Ledbury](/ppc-audits/ledbury/) - [Kington](/ppc-audits/kington/) - [Ross on Wye](/ppc-audits/ross-on-wye/) - [Leominster](/ppc-audits/leominster/) ## Frequently asked questions ### How long does a Google Ads audit take for a Herefordshire business? It depends on the size and complexity of your account. I'll give you a realistic estimate when we speak on the initial call, once I know what we're looking at. ### Do I need to give you access to make changes? No. Read-only access is all I need to complete the audit. I won't make any changes to your account without your explicit instruction. ### What if I don't have anyone to implement the recommendations? The audit report is written to be actionable regardless of who picks it up — whether that's your internal team, your current agency, or me taking on the management. If you want me to implement the fixes, we can discuss that after the audit. ### Can you audit an account managed by another agency? Yes. In fact, this is one of the most common audit requests I receive. If you're questioning whether your agency is doing a good job, an independent audit gives you an objective answer. ### Is a PPC audit worth it for a small business in Herefordshire? If you're spending money on Google Ads and you're not certain it's working as well as it should, an audit almost always pays for itself by finding wasted spend. The real question is whether the potential saving justifies the cost — something we can work out quickly on an initial call. ## Find out what your Google Ads is actually doing Request an audit and I'll review your account from top to bottom — structure, spend, tracking, and copy. You'll know exactly where you stand. **Call 07410 907 104**