--- title: Google Ads Audit in Houghton Regis description: Google Ads audit to find wasted spend and tracking gaps. One-off diagnostic report. Quote on a call. url: "https://steviemorris.com/ppc-audits/houghton-regis/" canonical: "https://steviemorris.com/ppc-audits/houghton-regis/" type: town silo: ppc-audits location: Houghton Regis county: Hertfordshire region: England lat: 51.90441 lng: -0.52125 primary_keyword: Google Ads audit Houghton Regis keywords: - Google Ads diagnostic Hertfordshire - PPC audit Houghton Regis - Google Ads performance review blueprint: 3 audience: Houghton Regis businesses running Google Ads who want to know if they're optimised or where they're wasting money. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/houghton-regis/ - /ppc-consultant/houghton-regis/ nearby: - /ppc-audits/dunstable/ - /ppc-audits/luton/ - /ppc-audits/leighton-buzzard/ - /ppc-audits/flitwick/ - /ppc-audits/ampthill/ - /ppc-audits/harpenden/ record_id: ppc-audits__houghton-regis word_count: 706 --- # Google Ads Audit for Houghton Regis Businesses One-off diagnostic audit. I'll find wasted spend, tracking gaps, and missed opportunities — then tell you exactly what to fix. ## You're Spending Money. Are Your Ads Actually Working? It's a simple question, and a lot of businesses in Houghton Regis can't answer it honestly. Your Google Ads are running. You're getting clicks. But are they converting? Are you tracking correctly? Is your budget going to qualified prospects or wasted impressions? I run fixed-scope audits to find out. ## What an Audit Covers - **Campaign Structure** — are your keywords grouped logically, or is everything mixed together? Bad structure kills quality scores and wastes budget. - **Ad Copy & Messaging** — does it align with your landing pages? Are you making a clear offer, or are you generic? - **Landing Page Quality** — is the page you're sending clickers to actually designed to convert? Or are you sending traffic to your homepage? - **Conversion Tracking** — are you actually tracking conversions? Most businesses set up tracking wrong, so they think their ads aren't working when they just can't measure it. - **Keyword Performance** — which keywords are bringing real prospects? Which are just noise? - **Budget Allocation** — are your daily budgets aligned with which campaigns actually convert? ### Fixed Scope, No Obligation > This is a diagnostic. You get a report with findings and recommendations. What you do with it is up to you — hire me to fix it, hire someone else, or handle it in-house. No commitment. ## Why Audits Matter in High-CPC Markets Houghton Regis is in the London commuter belt. That means Google Ads CPCs here are high — you're competing with London-level bidders for clicks. An inefficient campaign doesn't just lose money; it haemorrhages it. A proper audit finds where the leak is. ## The Audit Process 1. **You Share Access** — Read-only access to your Google Ads account and Google Analytics (or whatever conversion tracking you use). 2. **I Audit** — I review campaign setup, keywords, ad copy, tracking, and landing pages. I model out where you might be leaking money. 3. **Written Report** — Clear findings, root-cause analysis, and prioritised recommendations. No jargon — actionable steps. 4. **Optional Debrief Call** — We walk through the findings together and discuss next steps if you want to hire me to implement. ### Other PPC help in Houghton Regis - [PPC Agency in Houghton Regis](/ppc-agency/houghton-regis/) - [PPC Consultant in Houghton Regis](/ppc-consultant/houghton-regis/) ### Nearby areas I cover - [Dunstable](/ppc-audits/dunstable/) - [Luton](/ppc-audits/luton/) - [Leighton Buzzard](/ppc-audits/leighton-buzzard/) - [Flitwick](/ppc-audits/flitwick/) - [Ampthill](/ppc-audits/ampthill/) - [Harpenden](/ppc-audits/harpenden/) ### Regional coverage - [PPC Audit across Hertfordshire](/ppc-audits/hertfordshire/) ## Frequently asked questions ### How much does an audit cost? Quote on a call — depends on account size and complexity. Typical scope is £300+ depending on the scope and depth needed. We'll discuss what makes sense for your account. ### How long does an audit take? Usually 3–5 business days from access to final report. For very large accounts, I'll give you a realistic timeline upfront. ### What if you find a lot wrong? I'll prioritise it. Fix tracking first (you can't optimise if you can't measure). Then structure. Then ad copy. And so on. I'll tell you what will move the needle most. ### Is there a follow-up or implementation cost? No — the audit is standalone. If you want me to implement the recommendations, we'll discuss that separately. You can also do it yourself or hire someone else. ### Do you audit accounts for Houghton Regis and Hertfordshire businesses specifically? Yes. I understand the high CPCs and competition in commuter-belt areas. I'll benchmark your performance against what's realistic in your market. ### What if my ads are actually working well? Then the audit will tell you that. I'm not here to sell you fixes you don't need. If your campaigns are efficient, the report will say so — and we'll talk about scaling or testing new channels. ## Find Out Where Your Google Ads Spend Is Going (and Where It's Leaking) Get a clear diagnostic and a roadmap for what to fix. No fluff, no obligation. **Call 07410 907 104**