--- title: Google Ads Audit in Kent description: Independent Google Ads audit for Kent businesses. 12 years' experience, senior-led, no obligation to proceed. Find wasted spend and tracking gaps. Request yours today. url: "https://steviemorris.com/ppc-audits/kent/" canonical: "https://steviemorris.com/ppc-audits/kent/" type: hub silo: ppc-audits location: Kent county: Kent region: England lat: 51.16667 lng: 0.66667 primary_keyword: google ads audit kent keywords: - ppc audit kent - google ads review kent - ppc account audit kent blueprint: 4 audience: Kent businesses wanting an independent diagnostic review of their Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/kent/ - /ppc-consultant/kent/ nearby: - /ppc-audits/east-sussex/ - /ppc-audits/brighton-and-hove/ - /ppc-audits/greater-london/ - /ppc-audits/surrey/ - /ppc-audits/essex/ record_id: ppc-audits__kent word_count: 1151 --- # Google Ads Audit across Kent A one-off diagnostic review of your Google Ads account by a senior specialist with 12 years' experience. Fixed scope, no obligation to proceed — just a clear picture of where your money is going. ## What a Google Ads Audit Actually Does Most Google Ads accounts have money leaking somewhere. The question is where, and how much. An audit is a structured diagnostic — not a sales pitch dressed up as analysis, but a genuine investigation into your account's structure, tracking, spend patterns, and conversion data. I've audited accounts across ecommerce and home services for over a decade. The problems I find are usually the same: wasted spend on irrelevant search terms, bidding strategies optimising for the wrong signals, conversion tracking that's double-counting or missing data entirely, and campaign structures that made sense when they were built but haven't kept pace with how the business has grown. An audit tells you what's actually happening — not what Google's dashboard makes it look like. ## What I Review in a Kent PPC Audit - **Account structure** — campaign and ad group organisation, keyword coverage, match type use - **Search term analysis** — what queries are actually triggering your ads and what you're paying for - **Negative keyword coverage** — gaps that are letting irrelevant traffic through - **Bidding strategy** — whether your Smart Bidding setup has the right data to make good decisions - **Ad copy & extensions** — quality, relevance, and whether you're using the right formats - **Landing page alignment** — whether your ads and pages are genuinely connected or just adjacent - **Conversion tracking** — accuracy, attribution model, what's being measured and what isn't - **Budget allocation** — how spend is distributed across campaigns and whether that reflects commercial priority ## Why Kent Businesses Need a Specialist Audit Kent is in the London commuter belt, which pushes CPCs up significantly. You're competing against businesses in Greater London, Surrey, East Sussex, and Essex for the same clicks — and London-level competition means London-level costs. In that environment, inefficiency is expensive. A business spending £2,000/month on Google Ads in Kent can easily be losing 20–30% of that to irrelevant queries, poor match type selection, or bidding strategies without enough conversion data to function properly. An audit identifies exactly where those losses are happening — before you spend another month at the same rate. ### No Obligation to Proceed > An audit is a standalone piece of work. You get a clear written report with specific findings and recommendations. There's no obligation to hire me for ongoing management afterwards — and if your account is in good shape, I'll tell you that rather than manufacture problems to justify further work. ## The Audit Process 1. **Request a call** — We talk briefly about your account, your goals, and what's prompted you to look for an audit — performance drop, new ownership, or just wanting a check-up. 2. **Account access** — You grant me read-only access to your Google Ads account. I never need billing access or campaign control to complete an audit. 3. **Diagnostic review** — I work through the account systematically — structure, search terms, tracking, bidding, copy, and budget. I'm looking for real problems, not surface-level observations. 4. **Written report & debrief** — You receive a written report with prioritised findings — what to fix first, what to fix later, and what to leave alone. We go through it together on a call. ## Who Gets the Most From a PPC Audit Audits work best in a few specific situations. First, when you've inherited an account — perhaps you've taken on a new client or a new role and you want an independent view of what you're working with. Second, when performance has dropped and you can't identify why — an audit cuts through the noise and finds the actual cause. Third, when you've been running campaigns for a while without any outside review — accounts drift, and what made sense two years ago may be actively hurting performance now. I work across ecommerce and D2C brands, and home services and trades — the two areas where Google Ads has the clearest commercial impact and where audit findings tend to be most actionable. For a tailored quote, book a call — pricing on request. ### Other PPC help in Kent - [PPC Agency in Kent](/ppc-agency/kent/) - [PPC Consultant in Kent](/ppc-consultant/kent/) ### Neighbouring counties - [East Sussex](/ppc-audits/east-sussex/) - [Brighton and Hove](/ppc-audits/brighton-and-hove/) - [Greater London](/ppc-audits/greater-london/) - [Surrey](/ppc-audits/surrey/) - [Essex](/ppc-audits/essex/) ### Towns I cover across Kent - [Ashford](/ppc-audits/ashford/) - [Tonbridge](/ppc-audits/tonbridge/) - [Canterbury](/ppc-audits/canterbury/) - [Rochester](/ppc-audits/rochester/) - [Folkestone](/ppc-audits/folkestone/) - [New Romney](/ppc-audits/new-romney/) - [Gillingham](/ppc-audits/gillingham/) - [Margate](/ppc-audits/margate/) - [Dover](/ppc-audits/dover/) - [Faversham](/ppc-audits/faversham/) - [Sevenoaks](/ppc-audits/sevenoaks/) - [Gravesend](/ppc-audits/gravesend/) - [Rye](/ppc-audits/rye/) - [Tenterden](/ppc-audits/tenterden/) - [Whitstable](/ppc-audits/whitstable/) ## Frequently asked questions ### How is a PPC audit different from what Google offers for free? Google's automated recommendations are designed to increase your spend, not optimise your results. An independent audit has no interest in your budget level — it's looking for problems regardless of whether fixing them means spending more or less. ### Do you audit Google Ads accounts for businesses across Kent? Yes — I work remotely with businesses throughout Kent and the wider region, including East Sussex, Greater London, Surrey, and Essex. I need read-only access to your account, which works from anywhere. ### What access do you need to run an audit? Read-only access to your Google Ads account. I don't need billing access, campaign edit rights, or access to any other platforms — though having Analytics data available often adds useful context. ### Will you try to sell me ongoing management after the audit? Only if it makes sense for you and I think I can genuinely help. An audit is a standalone piece of work and you're under no obligation. Some clients take the report and act on it themselves — that's a completely valid outcome. ### How much does a PPC audit cost? Pricing is on request — it depends on account size and complexity. Book a call and I'll give you a clear quote before any work starts. ### My ads seem to be working — do I still need an audit? Possibly not. If your account is genuinely performing well and you have confidence in your tracking, an audit may not add much. But 'seems to be working' and 'is working' are different things — especially if your conversion tracking has gaps. A short call will usually tell us whether an audit is worthwhile. ## Find Out Where Your Kent Ad Spend Is Going Request a PPC audit and get a clear, prioritised view of what your Google Ads account is actually doing — and what it should be doing instead. **Call 07410 907 104**