---
title: Google Ads Audit in Kingston upon Hull
description: Find wasted spend in your Google Ads. PPC audit by a 12-year specialist. Diagnostic only, no obligation. Quote on a call.
url: "https://steviemorris.com/ppc-audits/kingston-upon-hull/"
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type: town
silo: ppc-audits
location: Kingston upon Hull
county: East Yorkshire
region: England
lat: 53.7446
lng: -0.33525
primary_keyword: Google Ads audit Kingston upon Hull
keywords:
  - PPC waste audit East Yorkshire
  - Google Ads performance review
  - ad spend diagnostic
blueprint: 3
audience: ecommerce and home services businesses in East Yorkshire wanting a diagnostic audit to identify wasted ad spend and tracking gaps, with no obligation to hire.
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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nearby:
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  - /ppc-audits/beverley/
  - /ppc-audits/immingham/
  - /ppc-audits/hornsea/
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---

# Google Ads Audit for Kingston upon Hull Businesses

One-off diagnostic audit. Identify dead keywords, tracking gaps, bid waste. Fixed scope, no obligation to hire. Quote on a call.

## Every account has money leaking.

You're bidding on keywords no one's searching. Your landing pages don't match your ad copy. Conversion tracking is firing 60% of the time. Your bid strategy is chasing volume instead of efficiency.

These aren't failures on your part. They're blind spots. After 12 years auditing accounts, I find them in nearly every business — from £500/month budgets to £50,000/month. The waste varies, but it's always there.

## What the audit covers

- **Keyword audit** — intent mismatches, low-volume keywords, brand bidding inefficiencies
- **Search term review** — what people actually searched before clicking your ad
- **Bid strategy** — are you overbidding on low-intent terms?
- **Landing page fit** — does your ad copy match where you send traffic?
- **Conversion tracking** — is it actually recording conversions, or just guessing?
- **Competitive waste** — are you bidding on competitor brand terms where you can't win?

### Typical findings

> I audited a Hull ecommerce account last quarter: £4,000/month spend, 47% of keywords had no conversions in 90 days, landing page was generic (didn't match seasonal campaigns), tracking was losing 30% of transactions. Estimated waste: £1,200/month. Fixable in three weeks.

## How an audit works

1. **Scoping call** — 15 minutes. We talk through your budget, niche, what you're already worried about.
2. **Account review** — I audit your Google Ads and conversion tracking setup. Seven to ten days.
3. **Audit report** — Written findings, video walkthrough, priority fixes ranked by impact. You decide what to action.

## This is diagnostic, not a sales pitch.

I do audits for businesses considering outsourcing, for in-house teams wanting a reality check, and for people thinking about firing their agency. No obligation to hire me afterwards. If your ads are well-structured and tracking is solid, I'll tell you that. If there's work, I'll explain it clearly and let you decide who does it or whether you do it at all.

### Other PPC help in Kingston upon Hull

- [PPC Agency in Kingston upon Hull](/ppc-agency/kingston-upon-hull/)
- [PPC Consultant in Kingston upon Hull](/ppc-consultant/kingston-upon-hull/)

### Nearby areas I cover

- [Hedon](/ppc-audits/hedon/)
- [Beverley](/ppc-audits/beverley/)
- [Immingham](/ppc-audits/immingham/)
- [Hornsea](/ppc-audits/hornsea/)
- [Brigg](/ppc-audits/brigg/)
- [Withernsea](/ppc-audits/withernsea/)

### Regional coverage

- [PPC Audit across East Yorkshire](/ppc-audits/east-yorkshire/)

## Frequently asked questions

### What does an audit actually cost?

Quoted per engagement based on account size and complexity. Range is typically £500–£2,000 depending on scope. Book a scoping call and I'll give you a price before we start.

### How long does it take to get the audit report?

Seven to ten working days from kickoff. I'll send a written report plus a video walkthrough of the findings. You'll have everything you need to decide next steps.

### Can you guarantee specific savings?

No. I can tell you what waste I find and estimate the impact. Whether you actually fix it, and how long it takes to show results, depends on implementation and external factors (seasonality, competition, algorithm changes).

### Do you audit accounts in East Yorkshire specifically?

Yes, and everywhere else in the UK. I know the local East Yorkshire market — Hull's docks, retail in Beverley, the Hornsea tourism patterns — which helps me give context to your targeting and competitive positioning.

### What if I'm not spending much yet, only £500/month?

Smaller budgets can have just as much waste percentage-wise. An audit might still be worth it if you're curious or planning to scale. I'll quote based on account complexity, not spend size.

### Do you need access to my Google Ads account?

Yes. I need read access to your Google Ads and Google Analytics (or your conversion tracking setup). You can revoke access the moment I'm done. I never touch live campaigns during an audit.

## Discover what's draining your ad budget

Book a brief scoping call. I'll explain what the audit covers and give you a quote with no obligation.

**Call 07410 907 104**