---
title: Google Ads Audit in Kirkby in Ashfield
description: One-off PPC audit finding wasted spend and tracking gaps in your Google Ads account. Written report with prioritised fixes.
url: "https://steviemorris.com/ppc-audits/kirkby-in-ashfield/"
canonical: "https://steviemorris.com/ppc-audits/kirkby-in-ashfield/"
type: town
silo: ppc-audits
location: Kirkby in Ashfield
county: Nottinghamshire
region: England
lat: 53.09982
lng: -1.24379
primary_keyword: PPC audit
keywords:
  - Google Ads audit
  - Google Ads performance review
  - PPC account audit UK
blueprint: 7
audience: Any business running Google Ads seeking an independent assessment of account health and performance.
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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  - FAQPage
  - BreadcrumbList
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  - /ppc-consultant/kirkby-in-ashfield/
nearby:
  - /ppc-audits/sutton-in-ashfield/
  - /ppc-audits/mansfield/
  - /ppc-audits/hucknall/
  - /ppc-audits/alfreton/
  - /ppc-audits/eastwood/
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record_id: ppc-audits__kirkby-in-ashfield
word_count: 664
---

# Google Ads Audit for Kirkby in Ashfield Businesses

One-off audit finding money you're throwing away on Google Ads. No commitment to hire me after; just clarity on what's broken.

## What an audit diagnoses

- **Keyword waste** — broad match keywords pulling irrelevant traffic, high-cost terms bleeding budget
- **Tracking gaps** — missing conversion events, wrong attribution model, data you're flying blind on
- **Bid strategy misalignment** — manual bids when Smart Bidding would work better, or vice versa
- **Ad copy underperformance** — headlines and descriptions that aren't matching search intent
- **Landing page friction** — clicks coming in, but conversion rate tanking due to page load or UX
- **Competitor gaps** — negatives you're missing, brand traffic you're not defending

## The audit process

1. **I review your account** — Full access to Google Ads, Google Analytics, and conversion tracking setup. I look at campaigns, keywords, ad copy, bid strategies, and historical performance.
2. **I identify the gaps** — Red flags, missed opportunities, and the low-hanging fruit. Prioritised by impact and effort to fix.
3. **You get a written report** — Specific findings, why each matters, and a ranked roadmap for fixes. No fluff, no trying to upsell; just facts.

### Most audits find waste

> Even well-managed accounts have gaps—a keyword match type that drifted, a competitor that's been negated everywhere but Search Partners, conversion tracking that stopped working three months ago. An audit surfaces that. For businesses in Kirkby in Ashfield, Mansfield, and across Nottinghamshire, clarity on ad spend efficiency matters.

## Who needs an audit

- **Your agency went quiet** — haven't seen changes in six months
- **You switched team members** — new person wants to know what's actually working
- **Your ROAS dropped unexpectedly** — need to know why
- **You've never hired a PPC person** — running ads yourself, want a sanity check
- **You're about to scale spend** — want to fix leaks before doubling budget

## What happens after the audit

You get the report. Then it's your choice—implement the fixes yourself, ask me for help, hire me to manage it, or do nothing. I don't pressure you to hire anything after. The audit is useful on its own. If you want ongoing help, we talk about options and pricing. If you don't, no hard feelings.

### Other PPC help in Kirkby in Ashfield

- [PPC Agency in Kirkby in Ashfield](/ppc-agency/kirkby-in-ashfield/)
- [PPC Consultant in Kirkby in Ashfield](/ppc-consultant/kirkby-in-ashfield/)

### Nearby areas I cover

- [Sutton in Ashfield](/ppc-audits/sutton-in-ashfield/)
- [Mansfield](/ppc-audits/mansfield/)
- [Hucknall](/ppc-audits/hucknall/)
- [Alfreton](/ppc-audits/alfreton/)
- [Eastwood](/ppc-audits/eastwood/)
- [Heanor](/ppc-audits/heanor/)

### Regional coverage

- [PPC Audit across Nottinghamshire](/ppc-audits/nottinghamshire/)

## Frequently asked questions

### How much does an audit cost?

Price depends on account size and complexity. I quote after an initial call. No hidden fees or surprise invoices.

### How long does it take?

Audit itself takes a few hours. Report writeup another day or two. You get it within a week typically.

### Can you give me findings on a call instead of a written report?

I can do both. A call walkthrough is useful; a written report is better because you can refer back to it and share with your team.

### What if you find everything's fine?

I'll tell you that too. Better to pay for an audit that says 'you're good' than stress about imaginary waste.

### Can you recommend other services after the audit?

Absolutely. If the findings suggest you need ongoing management or strategy consulting, I'll explain the options. But I won't push you toward anything you don't need.

### Do you work with accounts outside Nottinghamshire?

Yes—I audit accounts across the UK. Doesn't matter where you are; the work is the same.

## Get clarity on your Google Ads performance

Book a quick call to discuss your account size and concerns. I'll give you a quote and timeline for the audit. Phone 07410 907 104.

**Call 07410 907 104**