--- title: Google Ads Audit in Leeds description: Independent Google Ads audit for Leeds businesses. Find wasted spend and tracking gaps. Fixed scope, honest findings. No obligation. url: "https://steviemorris.com/ppc-audits/leeds/" canonical: "https://steviemorris.com/ppc-audits/leeds/" type: town silo: ppc-audits location: Leeds county: West Yorkshire region: England lat: 53.79648 lng: -1.54785 primary_keyword: PPC audit Leeds keywords: - Google Ads audit West Yorkshire - ads account review Leeds - PPC performance audit blueprint: 0 audience: Businesses running Google Ads campaigns for 3+ months wanting an independent diagnostic audit to find wasted spend and optimisation opportunities. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/leeds/ - /ppc-consultant/leeds/ nearby: - /ppc-audits/garforth/ - /ppc-audits/dewsbury/ - /ppc-audits/wakefield/ - /ppc-audits/ossett/ - /ppc-audits/guiseley/ - /ppc-audits/shipley/ record_id: ppc-audits__leeds word_count: 880 --- # Google Ads Audit for Leeds Businesses Diagnostic PPC audit for Leeds businesses. Identifies tracking gaps, wasted spend, and quick wins. Quote on a call. No obligation. ## Your Google Ads account is probably wasting money. Not because you're incompetent. Because Google Ads is complex, it changes constantly, and most businesses run on auto-pilot: same keywords, same bids, same audiences, month after month. Meanwhile the market shifts, competitors get smarter, and your tracking drifts. An audit surfaces where the money leaks. Wasted ad spend on low-intent keywords. Tracking that's broken and distorting your ROI picture. Audiences that should be split or paused. Bids that haven't moved in six months while the market has. Duplicate spend across campaigns. And quick wins: one-day fixes that free up 15-30% of budget without losing revenue. ## What a PPC audit covers - **Account structure** — Is it set up for performance, or is it a mess? Duplicate campaigns? Keywords in the wrong place? - **Audience setup** — Segmentation, exclusions, bid adjustments. Are you bidding differently on high-value customers? - **Keyword health** — Low-intent keywords burning budget? Search term reports showing irrelevant traffic? - **Ad copy & extensions** — Are creatives actually selling, or just getting clicks? Are extensions live on every ad? - **Conversion tracking** — Is it wired up correctly? Missing events? Wrong attribution model masking true ROI? - **Bid strategy** — Is it aligned to your goals? Manual vs automated. Why did you choose it? ### Most audits find 15-40% wasted spend. > On a £3,000/month account, that's £450-1,200/month you could reallocate to profitable channels. Or reduce spend and maintain revenue. Or reinvest to scale what works. ## How the audit process works 1. **Scope the work** — We ask about your goals, current spend, main frustrations, team capacity. Then quote a fixed fee and timeline. 2. **Deep analysis** — I audit your account structure, performance data, audience setup, tracking, and competitive landscape. This takes 6-10 hours depending on account size. 3. **Prioritised findings report** — You get a written report: gaps identified, impact estimated, fixes ranked by effort vs payoff. Quick wins at the top. Strategic shifts below. 4. **Strategy call** — We walk you through the findings, answer questions, and discuss implementation. You can action it yourself, hire us to execute, or do nothing. Your choice. ## Fixed scope, no surprise bills Audits aren't open-ended. I scope the work upfront: account size, complexity, depth. Price is fixed. You know what you're paying and what you're getting. We complete it within the timeline. No surprise bills, no upsells during the project. ## Perfect for Leeds ecommerce and home services I specialise in ecommerce—fast inventory, thin margins, acquisition costs that matter—and home services—high-ticket, local, margin-focused. Both benefit hugely from clean data and ruthless optimisation. An audit on either typically unearths £200-500/month in quick wins and better strategy clarity. If you're based in Leeds or West Yorkshire, same approach applies nationally. ### Other PPC help in Leeds - [PPC Agency in Leeds](/ppc-agency/leeds/) - [PPC Consultant in Leeds](/ppc-consultant/leeds/) ### Nearby areas I cover - [Garforth](/ppc-audits/garforth/) - [Dewsbury](/ppc-audits/dewsbury/) - [Wakefield](/ppc-audits/wakefield/) - [Ossett](/ppc-audits/ossett/) - [Guiseley](/ppc-audits/guiseley/) - [Shipley](/ppc-audits/shipley/) ### Regional coverage - [PPC Audit across West Yorkshire](/ppc-audits/west-yorkshire/) ## Frequently asked questions ### How much does an audit cost? Depends on account size and complexity. Small accounts (£1-2k/month spend) usually £400-600. Mid-size (£3-10k/month) typically £800-1,500. Large (£10k+/month) £2,000+. Call us and I'll quote based on your situation. Fixed price, no surprises. ### How long does it take? Turnaround is usually 5-10 working days from kick-off. We give you a written report plus a 1-hour strategy call to walk through findings and next steps. ### Will you find things wrong with my ads? Yes, probably. That's the point. If everything's perfect, the audit costs you less because there's less to fix. But we're honest: almost every account has structural gaps, tracking issues, or wasted spend. We find them and prioritise them for you. ### Do I have to hire you to fix the findings? No. You get the report, you own the findings. Some clients action them independently. Some hire us to execute. Some do nothing. We don't push. The goal is honest diagnosis. What you do with it is your call. ### Do you work with Leeds and West Yorkshire businesses? Yes. I audit accounts across the North and nationwide. Strong experience with ecommerce and home services, which are common across West Yorkshire. Location doesn't matter—we work remotely. But if you're local, happy to discuss findings on a call or video. ### What if I'm not happy with the findings? Can I dispute them? Absolutely. The audit is transparent and backed by data from your Google Ads account. We'll walk through every finding on the strategy call. If something doesn't land, we'll explain the thinking or re-examine it together. ## Get an honest diagnosis. Request a PPC audit. I'll scope the work, give you a fixed price, and deliver a prioritised report with findings and next steps. No obligation to hire us for implementation. **Call 07410 907 104**