--- title: Google Ads Audit in Leicester description: One-off Google Ads audit for Leicester & Leicestershire. Find waste, gaps, and missed opportunity. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/leicester/" canonical: "https://steviemorris.com/ppc-audits/leicester/" type: town silo: ppc-audits location: Leicester county: Leicestershire region: England lat: 52.6386 lng: -1.13169 primary_keyword: Google Ads audit Leicester keywords: - PPC audit - Google Ads diagnostic - ad spend audit blueprint: 3 audience: Business owners in Leicester and Leicestershire who currently run Google Ads and want to know if they're spending efficiently date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/leicester/ - /ppc-consultant/leicester/ nearby: - /ppc-audits/syston/ - /ppc-audits/loughborough/ - /ppc-audits/ibstock/ - /ppc-audits/hinckley/ - /ppc-audits/melton-mowbray/ - /ppc-audits/nuneaton/ record_id: ppc-audits__leicester word_count: 807 --- # Google Ads Audit for Leicester Businesses Is your ad spend working hard? One-off diagnostic to find waste, gaps, and missed opportunity. No obligation to continue. ## What a PPC audit actually finds You're spending money on Google Ads. But you don't know if you're spending it *well*. Ad spend is like a leak in your pipes. You won't see it until someone looks. Keyword mismatches, broken tracking, lazy bid strategies, wrong audience settings, creatives that aren't converting. Each one individually costs you money. Combined, they can cost you thousands. A proper audit finds the leaks. ## What I audit - **Account structure** — Are campaigns and ad groups logically organised? Is budget allocated correctly? - **Keywords and match types** — Are you bidding on things people are actually searching for? Are you wasting money on broad matches or irrelevant keywords? - **Negatives** — What searches are you NOT blocking? How much are you spending on irrelevant clicks? - **Bid strategy** — Is your strategy right for your goal? Manual, Target CPA, Maximize Conversions? Why that choice? - **Tracking** — Is conversion tracking set up correctly? Are offline conversions tracked? What's the blind spot? - **Landing pages** — Are ads pointing to the right pages? Are those pages optimised for conversion? - **Audience segmentation** — Are you using audiences effectively, or wasting money on broad audiences? ## How the audit works 1. **You grant access** — Give me read-only access to your Google Ads account. Takes 2 minutes. I'll need at least 30 days of performance data (usually available immediately). 2. **Deep dive** — I spend 8–12 hours reviewing your account. I'm looking for waste, gaps, and missed opportunity. I'll also check your analytics and conversion tracking setup. 3. **Written report** — You get a detailed report (usually 10–20 pages) with findings, specific recommendations, and estimated impact. No fluff; every point is actionable. ### Fixed scope, no surprises > The audit is a one-off diagnostic. You get the report. You decide what to do with it—hire me to implement, take it in-house, or do nothing. No obligation, no upsell. ## What happens after The report will include recommendations. Maybe you want me to implement them—I can quote that separately. Maybe you want to tackle it in-house—that's fine, the report is detailed enough. Maybe you'll hand it to your current manager—also fine. It's your call. Sometimes the audit shows your ads are actually fine. Happens. I'll still tell you that, and save you the cost of hiring someone to fix what isn't broken. ## Why audit now? Most businesses leave 20–40% of their ad spend on the table. Usually it's fixable without increasing budget—just redirecting what you're already spending. An audit costs a few hundred pounds and can save you thousands. The math is simple. ### Other PPC help in Leicester - [PPC Agency in Leicester](/ppc-agency/leicester/) - [PPC Consultant in Leicester](/ppc-consultant/leicester/) ### Nearby areas I cover - [Syston](/ppc-audits/syston/) - [Loughborough](/ppc-audits/loughborough/) - [Ibstock](/ppc-audits/ibstock/) - [Hinckley](/ppc-audits/hinckley/) - [Melton Mowbray](/ppc-audits/melton-mowbray/) - [Nuneaton](/ppc-audits/nuneaton/) ### Regional coverage - [PPC Audit across Leicestershire](/ppc-audits/leicestershire/) ## Frequently asked questions ### How much does an audit cost? I'll quote you after our initial call. Typically £400–£1,200 depending on account size and complexity. Small accounts are usually on the lower end; large accounts or complex multi-account setups are higher. I'll always give you a fixed quote before starting. ### How long does it take? Once you grant access, usually 2–3 weeks for the full report. If you need it faster, I can accelerate; we'll discuss that on the call. ### What if the audit shows my ads are fine? I'll tell you that. You've still got data proving it, which is worth knowing. And there's always *something* to optimise—bid strategy, creative testing, audience expansion. The report will highlight those smaller opportunities too. ### Do I have to hire you to implement the findings? No. The report is yours. You can take it to your current team, hire me, or implement it yourself. The audit is a one-off service with no follow-on obligation. ### What about businesses in Leicestershire and nearby areas? Same thing. Leicester, Loughborough, Syston, Hinckley—it doesn't matter where you're based. If you're running Google Ads, I can audit it. ### What access do you need to my account? Read-only access to Google Ads and Google Analytics (if you use it). I won't make any changes. You add me as a user with reporting-only permissions, and you can remove me anytime. ## Find out what you're missing Give me 15 minutes to understand your account and goals. I'll explain what an audit would cover and what you'd pay. **Call 07410 907 104**