--- title: Google Ads Audit in Long Sutton description: PPC audit for Berkshire businesses. Find wasted spend, fix tracking gaps. Fixed scope. No obligation. Quote on a call. url: "https://steviemorris.com/ppc-audits/long-sutton/" canonical: "https://steviemorris.com/ppc-audits/long-sutton/" type: town silo: ppc-audits location: Long Sutton county: Berkshire region: England lat: 51.21978 lng: -0.94293 primary_keyword: Google Ads audit Berkshire keywords: - PPC audit - Google Ads diagnostic - conversion tracking audit blueprint: 1 audience: businesses running Google Ads who suspect wasted spend or tracking issues and want a professional diagnostic review date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/long-sutton/ - /ppc-consultant/long-sutton/ nearby: - /ppc-audits/alton/ - /ppc-audits/farnham/ - /ppc-audits/fleet/ - /ppc-audits/basingstoke/ - /ppc-audits/aldershot/ - /ppc-audits/bordon/ record_id: ppc-audits__long-sutton word_count: 698 --- # Google Ads Audit for Long Sutton Businesses One-off Google Ads audit. Find wasted spend, fix tracking gaps, spot missed revenue. Fixed scope, no obligation. Quote on a call. ## What's wrong with your Google Ads? Most businesses running Google Ads have at least one of these problems: — Conversion tracking is broken or missing, so they don't actually know which clicks drive sales. — Audiences are too broad, wasting spend on people who'll never convert. — Ad copy is generic, losing click-through rate to competitors. — Keyword strategy is old, missing new revenue streams and protecting against new competitors. — Budget allocation is flat, wasting money on poor-performing campaigns and under-investing in winners. You probably have 2-3 of these. A PPC audit finds them, quantifies the waste, and gives you a roadmap to fix it. ## What the audit covers - **Conversion tracking review** — are all your revenue events actually being recorded? - **Keyword analysis** — which searches are wasting money, and which should be priority? - **Ad copy & landing pages** — are your ads compelling enough to earn the clicks you're paying for? - **Audience setup** — are you targeting the right people, or paying for noise? - **Budget allocation** — where is money going, and should it? - **Competitor landscape** — who's bidding against you, and what's their angle? ### No pressure. No upsell. > An audit is a diagnostic. You get a report with findings and recommendations. What you do with it is up to you. We won't pressure you into managed services or a follow-up engagement. ## Why audit in a high-CPC market Berkshire's CPCs are expensive — you're competing at London rates. Every click that doesn't convert is wasted margin. An audit might find £500-£2,000/month in preventable waste. That often pays for itself in a single month. ## Audit process 1. **Discovery call (20 mins)** — You share your account access, business model, and what you're concerned about. We scope the audit. 2. **Analysis (3-5 days)** — I review your entire account — tracking, keywords, creatives, audiences, spend patterns. I build the report. 3. **Presentation (45 mins)** — We walk through findings, clarify recommendations, and discuss next steps (if any). Full written report included. ## You get a real report Not a generic checklist. Not fluff. A specific, actionable breakdown of what's working, what's not, and what to fix first. Written so you can action it yourself or pass it to your team. ### Other PPC help in Long Sutton - [PPC Agency in Long Sutton](/ppc-agency/long-sutton/) - [PPC Consultant in Long Sutton](/ppc-consultant/long-sutton/) ### Nearby areas I cover - [Alton](/ppc-audits/alton/) - [Farnham](/ppc-audits/farnham/) - [Fleet](/ppc-audits/fleet/) - [Basingstoke](/ppc-audits/basingstoke/) - [Aldershot](/ppc-audits/aldershot/) - [Bordon](/ppc-audits/bordon/) ### Regional coverage - [PPC Audit across Berkshire](/ppc-audits/berkshire/) ## Frequently asked questions ### How much does an audit cost? We quote per audit after the discovery call. It depends on account size and complexity. Typically £1,500-£3,500, but we'll confirm before starting work. ### Can you audit an account I don't fully manage? If you can grant account access, yes. You might need permission from whoever does manage it, though. ### How long does an audit take? Discovery call day 1, analysis over 3-5 days, presentation by day 7. Quick enough to act on findings before they get stale. ### Do audits work for new Google Ads accounts? They work better on mature accounts with at least 2-3 months of data. Brand new accounts — less than 30 days — don't have enough data to diagnose properly yet. ### Can you audit Long Sutton businesses specifically? Yes. I audit businesses across the UK. Berkshire businesses often find Londoner-level CPCs are bleeding their budgets; audits often uncover exactly how much. ### What if the audit shows my ads are fine? That's a valid finding. I'll tell you that too. If your tracking is solid, your keywords are sound, and your spend is efficient, the report will say so. Sometimes ads aren't the problem. ## Ready to see what's really happening with your Google Ads? Get a diagnostic audit, find the waste, and know what to fix. **Call 07410 907 104**