---
title: Google Ads Audit in Ludlow
description: One-off Google Ads audit for Ludlow businesses. Find wasted spend, tracking gaps, and quick wins. Fixed scope, no obligation.
url: "https://steviemorris.com/ppc-audits/ludlow/"
canonical: "https://steviemorris.com/ppc-audits/ludlow/"
type: town
silo: ppc-audits
location: Ludlow
county: Herefordshire
region: England
lat: 52.37431
lng: -2.71311
primary_keyword: PPC audit Ludlow
keywords:
  - Google Ads audit Herefordshire
  - PPC performance review
  - Google Ads waste audit
  - paid search audit
blueprint: 0
audience: Any business running Google Ads in Ludlow or Herefordshire who suspects waste or tracking issues
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
schema_types:
  - Service
  - FAQPage
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siblings:
  - /ppc-agency/ludlow/
  - /ppc-consultant/ludlow/
nearby:
  - /ppc-audits/leominster/
  - /ppc-audits/bishops-castle/
  - /ppc-audits/bromyard/
  - /ppc-audits/much-wenlock/
  - /ppc-audits/bridgnorth/
  - /ppc-audits/kington/
record_id: ppc-audits__ludlow
word_count: 738
---

# Google Ads Audit for Ludlow Businesses

One-off diagnostic to find wasted spend, tracking gaps, and missed opportunities. Fixed scope. No pressure to buy anything.

## Your Google Ads are leaking money

You know it. Most do. Wasted clicks on the wrong keywords, audiences who'll never convert, tracking that's half-broken. Your agency says they'll fix it—but they've been saying that for three months.

A PPC audit finds exactly where the waste is and what's causing it. Not a guess. Not a sales pitch. Actual findings.

## What a PPC audit uncovers

- **Wasted spend** — Keywords, audiences, or placements eating budget with zero conversion. I find them and tell you what to cut.
- **Tracking gaps** — If your conversion tracking is broken or incomplete, you're flying blind. I find the gaps.
- **Bid strategy errors** — Wrong bid strategy for your goal? It costs money. I check what's right for you.
- **Negative keyword gaps** — You're bidding on searches no one who wants your product cares about. I build your negatives.
- **Quality Score drains** — Low-quality keywords or ads dragging your whole account down. I spot them.
- **Seasonal opportunity** — For home services and trades, budgets often aren't aligned to when customers actually search.

## This is not a sales pitch

I audit accounts. I tell you what I find. That's it. No obligation to hire me for management. No upsell. No 'you need to double your budget'.

Half the time the answer is 'your tracking's solid and your waste is manageable—you don't need an overhaul'. The other half, there's something worth fixing. Either way, you'll know.

## How the audit works

1. **You grant access** — You add me as read-only to your Google Ads account. I review everything: campaigns, keywords, audiences, tracking, ads, budgets, bidding.
2. **I analyse** — Takes 1–2 weeks. I build a spreadsheet with findings, prioritised by impact. Waste, gaps, wins. Numbers and evidence.
3. **Results call** — We walk through the audit. I explain what's broken and why, and what the fix would cost and earn. You decide what to do.

### Honest audits are rare

> Most audits end with 'you need to spend more money'. Mine don't. If you're wasting £500/month and the fix saves £400 of that, I'll tell you. You don't need me for management—but you deserve to know the truth.

## Good for Ludlow and Herefordshire businesses

Local businesses often have good ad fundamentals but poor execution. You know your customers well but maybe outsourced the ads to a junior or a general agency. An audit from someone who's managed £2M+ in spend cuts through the noise and tells you what actually matters. If you're in Ludlow, Leominster, Bishop's Castle, Bromyard, Much Wenlock, Bridgnorth, or Kington, this makes sense.

### Other PPC help in Ludlow

- [PPC Agency in Ludlow](/ppc-agency/ludlow/)
- [PPC Consultant in Ludlow](/ppc-consultant/ludlow/)

### Nearby areas I cover

- [Leominster](/ppc-audits/leominster/)
- [Bishop's Castle](/ppc-audits/bishops-castle/)
- [Bromyard](/ppc-audits/bromyard/)
- [Much Wenlock](/ppc-audits/much-wenlock/)
- [Bridgnorth](/ppc-audits/bridgnorth/)
- [Kington](/ppc-audits/kington/)

### Regional coverage

- [PPC Audit across Herefordshire](/ppc-audits/herefordshire/)

## Frequently asked questions

### How much does an audit cost?

Cost depends on your account size and scope. I quote on a call after hearing about your setup. Typical range starts around £300/month or upward for a comprehensive audit.

### Do I have to hire you after?

No. Zero obligation. If you want to implement recommendations yourself or take them to another agency, that's fine. I'll give you the roadmap and you decide.

### How long does it take?

1–2 weeks from access to results call. Depends on account complexity.

### What if my tracking is completely broken?

I'll tell you. That's often the finding. I'll explain what's missing and what it would take to fix.

### Will you audit a Ludlow business?

Absolutely. I'm UK-wide and remote. I've worked with businesses across Herefordshire, Shropshire, and the Midlands. Account location doesn't matter.

### Can I get an audit of just one campaign?

Yes. But I always recommend a full-account audit—waste in one campaign usually signals gaps elsewhere.

## Find out what's broken

Book a 15-minute call to tell me about your ads and get a cost estimate. No commitment. Just honest analysis.

**Call 07410 907 104**