--- title: Google Ads Audit in Middlesbrough description: "One-off Google Ads audit: find wasted spend, fix tracking, identify next moves. Fixed scope, no obligation." url: "https://steviemorris.com/ppc-audits/middlesbrough/" canonical: "https://steviemorris.com/ppc-audits/middlesbrough/" type: town silo: ppc-audits location: Middlesbrough county: County Durham region: England lat: 54.57623 lng: -1.23483 primary_keyword: PPC audit Middlesbrough keywords: - Google Ads audit - PPC account review - Google Ads optimization audit blueprint: 7 audience: Business owners in Middlesbrough and County Durham running Google Ads who want a diagnostic review before making hiring or strategy decisions. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/middlesbrough/ - /ppc-consultant/middlesbrough/ nearby: - /ppc-audits/stockton-on-tees/ - /ppc-audits/yarm/ - /ppc-audits/redcar/ - /ppc-audits/sedgefield/ - /ppc-audits/darlington/ - /ppc-audits/peterlee/ record_id: ppc-audits__middlesbrough word_count: 839 --- # Google Ads Audit for Middlesbrough Businesses One-off diagnostic: find wasted spend, plugged tracking leaks, and next-best moves. Fixed scope, no strings attached. ## What an Audit Finds A PPC audit is a structured dig into one specific question: *where is your money going, and is it working?* I review account structure, keyword performance, audience targeting, creative effectiveness, conversion tracking, and bid strategy. Most accounts I audit have at least 15–20% of spend that could be salvaged or redirected within a week. Some have more. ## What I Look At - **Campaign structure** — are keywords grouped logically, or are you bidding on conflicting terms? - **Keyword performance** — which keywords drive conversions and which just burn cash? - **Negative keywords** — what searches are you matching on that you shouldn't be? - **Audience setup** — are your audiences actually reaching your ideal customer? - **Conversion tracking** — is it wired correctly, or are you blind to what's actually working? - **Ad copy and landing pages** — does the message align with intent? - **Bid strategy** — are you bidding too hard on losers, too soft on winners? ### No Obligation > This is a diagnostic service. I tell you what I find, what I'd change, and why. You can implement recommendations yourself, hire an agency, hire me to implement — or do nothing. It's your account and your decision. ## Typical Findings Most audits turn up a mix of structural issues (keywords in the wrong campaigns, missing negative keywords), data problems (conversion tracking isn't firing correctly, or someone set up filters that hide conversions), and tactical waste (bidding on brand terms at premium prices, running ads to mobile but not converting on mobile). Some are quick fixes; some need deeper rework. Depends on the account. ## How an Audit Works 1. **Scoping call** — 30 minutes. You tell me your business and give me access to your Google Ads account. I ask clarifying questions about your KPIs and where you think the waste might be. 2. **Review and analysis** — I dig through the account, analyse performance data, check conversion tracking, and build a findings list. Usually 4–8 hours of work depending on account size. 3. **Audit report** — I send you a written report with findings, priority recommendations, and estimated impact for each change. You get a copy you can share with your team or next vendor. 4. **Debrief (optional)** — If you want to talk through the findings or ask questions, we can do a follow-up call. ## Pricing Audits are quoted based on account size, history, and complexity. A straightforward small account might be £300–600; a larger or messier account could be more. Book a call, tell me what you're running, and I'll give you a fixed price before we start. ### Other PPC help in Middlesbrough - [PPC Agency in Middlesbrough](/ppc-agency/middlesbrough/) - [PPC Consultant in Middlesbrough](/ppc-consultant/middlesbrough/) ### Nearby areas I cover - [Stockton-on-Tees](/ppc-audits/stockton-on-tees/) - [Yarm](/ppc-audits/yarm/) - [Redcar](/ppc-audits/redcar/) - [Sedgefield](/ppc-audits/sedgefield/) - [Darlington](/ppc-audits/darlington/) - [Peterlee](/ppc-audits/peterlee/) ### Regional coverage - [PPC Audit across County Durham](/ppc-audits/county-durham/) ## Frequently asked questions ### How long does an audit take? The scoping call is 30 minutes. My review is typically 4–8 hours depending on account size and history. You'll have findings within a week, usually sooner. ### What if I have campaigns across Google Ads, Microsoft Ads, and Facebook? I focus on Google Ads because that's where my expertise sits. Microsoft Ads and Facebook have different dynamics and optimisation levers. If you want those audited too, we can discuss separately, but the main audit is Google. ### Can you audit my account if I'm with an agency? Yes. Some agencies are fine with it; some aren't. Check your contract first. Either way, I'll sign an NDA if needed. The audit is diagnostic — I'm not trying to poach your business, just give you honest feedback. ### What do I do with the audit report after I get it? That's your call. Implement the recommendations yourself if you have the skill. Hire me to implement if you want hands-on support. Hire another agency. Or file it away and revisit later. No strings attached. ### Does the audit cover Middlesbrough-specific insights? It covers your account as it is. If you're a Middlesbrough business targeting County Durham and nearby areas like Stockton-on-Tees or Darlington, the audit will review how well you're reaching those locations and whether your spend is allocated efficiently across them. That's part of the targeting review. ### Can I get a sample audit report? I don't share past clients' data, but during the scoping call I can walk you through the kind of findings and format you'll receive. That way you'll know what to expect before we start. ## Find Out Where Your Ad Spend Is Going Request a PPC audit. Tell me about your account, and I'll give you a fixed price and timeline. No obligation — you own the findings. **Call 07410 907 104**