--- title: Google Ads Audit in Middlewich description: Google Ads audit for Middlewich & Cheshire. Find wasted spend, tracking gaps, and optimisation wins. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/middlewich/" canonical: "https://steviemorris.com/ppc-audits/middlewich/" type: town silo: ppc-audits location: Middlewich county: Cheshire region: England lat: 53.19296 lng: -2.44402 primary_keyword: Google Ads audit Middlewich keywords: - PPC audit Cheshire - Google Ads review - performance audit PPC blueprint: 2 audience: Business owners in Middlewich, Sandbach, Northwich running Google Ads with more than £500/month spend who want a professional review date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/middlewich/ - /ppc-consultant/middlewich/ nearby: - /ppc-audits/winsford/ - /ppc-audits/sandbach/ - /ppc-audits/northwich/ - /ppc-audits/crewe/ - /ppc-audits/alsager/ - /ppc-audits/congleton/ record_id: ppc-audits__middlewich word_count: 764 --- # Google Ads Audit for Middlewich Businesses One-off diagnostic. We'll find what's costing you money and what's tracking wrong. No obligation, no upsell. ## Your Google Ads Account Is Probably Broken (But You Don't Know It) You've got campaigns running. Leads are coming in. But are you wasting money? Are keywords too broad? Is tracking set up wrong? Is your competitor spending more efficiently? Most business owners don't know because they don't run ads professionally. You don't know what you don't know. That's where an audit comes in. I'll look at your account, find the waste, spot the tracking gaps, and tell you what's actually wrong. ## What an Audit Covers - **Keyword & search term analysis:** — Are you bidding on the right terms? Are you catching garbage searches that waste budget? - **Audience targeting:** — Who are you actually reaching? Are you too broad? - **Bid strategy:** — Manual bidding, smart bidding, or something in between? Is it working? - **Tracking & conversion setup:** — Are your conversion actions set up correctly? Is Google actually counting your sales? - **Ad copy & extensions:** — Honest assessment. Some ads are fine. Some need rewriting. - **Landing pages:** — Do they match your ads? Will they convert? ### What You Get (Not What You Don't) > You get a written audit report telling you exactly what's wrong and what to fix. You get a call to walk through the findings. After that, it's up to you — fix it yourself, hire someone, or bring me in to run the account. No pressure. No upsell to full management (though plenty of clients ask). ## How Much Does It Cost? Depends on account size and complexity. We'll discuss on a call and I'll give you a fixed quote — no surprises. Not expensive, but not free either. You're paying for 12 years of expertise and a detailed report you can act on immediately. ## Who Should Get an Audit If you're in Middlewich, Sandbach, Northwich, or anywhere in Cheshire running Google Ads and you're not 100% sure it's optimised, an audit pays for itself fast. Home services businesses, ecommerce, local services — if you're spending more than £500/month and you don't have a full-time ads person, an audit will find waste. ## The Audit Process 1. **You get me access** — View-only access to your Google Ads account (and Google Analytics if you have it). Takes 5 minutes. 2. **I dig in** — I spend a few hours reviewing your setup, running reports, pulling search terms, checking tracking. You carry on with your day. 3. **Written report + call** — You get a detailed report with findings and fixes, then we jump on a call to discuss and answer questions. 4. **You decide what's next** — Fix it yourself, hire someone, or let me know if you want to work together on ongoing management. ### Other PPC help in Middlewich - [PPC Agency in Middlewich](/ppc-agency/middlewich/) - [PPC Consultant in Middlewich](/ppc-consultant/middlewich/) ### Nearby areas I cover - [Winsford](/ppc-audits/winsford/) - [Sandbach](/ppc-audits/sandbach/) - [Northwich](/ppc-audits/northwich/) - [Crewe](/ppc-audits/crewe/) - [Alsager](/ppc-audits/alsager/) - [Congleton](/ppc-audits/congleton/) ## Frequently asked questions ### Will the audit tell me what's wrong with my tracking? Yes. That's often the biggest finding. Most accounts have tracking gaps — conversions not being counted, or miscategorised. We'll spot it and tell you exactly how to fix it. ### What if the audit says my ads are fine? Then I'll tell you that. I'm honest, even when it means I lose a sale. Some accounts are genuinely optimised. Most have 2-3 big fixes waiting. ### How long does an audit take? Usually 3-5 business days from access to report. Depends on account complexity. We'll give you a timeline upfront. ### Can you audit an account for someone in Middlewich or Cheshire? Yes. I'm UK-wide and I work remote. Location doesn't matter — I just need view-only access to your Google Ads account. ### What if I want to fix things myself after the audit? Go for it. The report is yours to use however you want. If you get stuck or want help, you know where to find me. ### Is this a sales pitch for full management? No. The audit is a standalone service. If you want ongoing management after, we can talk about it. But no pressure. ## Curious What's Costing You? Most business owners running Google Ads have at least one big waste sitting in their account. Find out what it is. **Call 07410 907 104**