--- title: Google Ads Audit in Norfolk description: Independent Google Ads audit for Norfolk businesses. Find wasted spend and tracking errors. One-off, no ongoing commitment. 12 years experience. url: "https://steviemorris.com/ppc-audits/norfolk/" canonical: "https://steviemorris.com/ppc-audits/norfolk/" type: hub silo: ppc-audits location: Norfolk county: Norfolk region: England lat: 52.66667 lng: 1.0 primary_keyword: google ads audit norfolk keywords: - ppc audit norfolk - google ads review norfolk - google ads audit norfolk blueprint: 3 audience: Norfolk businesses who want an independent review of their existing Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/norfolk/ - /ppc-consultant/norfolk/ nearby: - /ppc-audits/suffolk/ - /ppc-audits/cambridgeshire/ - /ppc-audits/essex/ - /ppc-audits/lincolnshire/ - /ppc-audits/bedfordshire/ record_id: ppc-audits__norfolk word_count: 1023 --- # Google Ads Audit across Norfolk A one-off Google Ads audit that finds where your budget is being wasted, where your tracking is broken, and what to do about it — fixed scope, no ongoing commitment required. ## Find out exactly what's wrong with your Google Ads Most Google Ads accounts have problems. Not because the people running them are incompetent — but because it's easy for bad habits to compound over months and years without anyone doing a proper review. I'm Stevie Morris, a freelance PPC consultant with 12 years of experience and over £2M managed directly. I offer independent Google Ads audits for businesses in Norfolk and across England — a structured diagnostic that tells you where budget is leaking, where tracking is misleading you, and what a better-structured account would look like. This is a one-off engagement. You're not committing to ongoing management — just getting an honest, expert assessment of your current situation. ## What the audit covers - **Account structure** — campaigns, ad groups, and keyword organisation reviewed against best practice - **Search term waste** — identifying irrelevant queries eating budget and the negative keyword gaps causing them - **Bidding strategy** — whether your bid strategy is appropriate for your goals and how it's actually performing - **Ad copy quality** — are your ads relevant, differentiated, and actually testing anything? - **Conversion tracking** — verified against your actual website to catch duplicates, misfires, and attribution errors - **Landing page alignment** — do the ads and landing pages match, and are you losing leads in the gap between click and conversion? ### No obligation to do anything with the findings > An audit is a diagnostic, not a sales pitch. I'll give you a clear report of what I found and what I'd change. You can take that report and act on it yourself, share it with your agency, or decide to do nothing. There's no pressure to hire me for ongoing work — and if your account is actually in good shape, I'll tell you that too. ## Why Norfolk businesses get audits done Businesses across Norfolk — from Norwich city-centre retailers to trade contractors covering Suffolk, Cambridgeshire, and Lincolnshire — often find themselves in the same position: Google Ads is running, conversions are ticking in, but something doesn't feel right. The budget's going up but the leads aren't improving. Or the tracking shows conversions but the phone isn't ringing. An audit gets underneath that surface-level reporting and shows you what's actually happening. It's particularly valuable if you've been with the same agency for a long time without a structured review, or if you've recently taken over an account someone else built. ## How the audit process works 1. **Scoping call** — We talk through your account, your goals, and what's been worrying you. I confirm what the audit will cover and what you'll get back. 2. **Account access and review** — You grant read-only access to your Google Ads and Analytics. I work through the account systematically over a fixed period. 3. **Findings and recommendations** — You receive a clear written report covering every area reviewed, prioritised by impact — with specific recommendations, not vague suggestions. ## Pricing and next steps Audit pricing depends on account complexity and scope — get in touch and I'll give you a quote after a short call. I'm Google Partner and Microsoft Ads certified, with 12 years of experience across ecommerce and home services. If you're a Norfolk business wondering whether your Google Ads budget is being well spent, the fastest way to find out is a proper audit from someone with no interest in telling you everything's fine when it isn't. ### Other PPC help in Norfolk - [PPC Agency in Norfolk](/ppc-agency/norfolk/) - [PPC Consultant in Norfolk](/ppc-consultant/norfolk/) ### Neighbouring counties - [Suffolk](/ppc-audits/suffolk/) - [Cambridgeshire](/ppc-audits/cambridgeshire/) - [Essex](/ppc-audits/essex/) - [Lincolnshire](/ppc-audits/lincolnshire/) - [Bedfordshire](/ppc-audits/bedfordshire/) ### Towns I cover across Norfolk - [Norwich](/ppc-audits/norwich/) - [King's Lynn](/ppc-audits/kings-lynn/) - [Lowestoft](/ppc-audits/lowestoft/) - [Beeston](/ppc-audits/beeston/) - [Gorleston-on-Sea](/ppc-audits/gorleston-on-sea/) - [Aylsham](/ppc-audits/aylsham/) - [Great Yarmouth](/ppc-audits/great-yarmouth/) - [East Dereham](/ppc-audits/dereham/) ## Frequently asked questions ### Do I need to commit to ongoing management after the audit? No. The audit is completely standalone. You get the report and can do whatever you like with it — act on it yourself, take it to your agency, or hire me for ongoing work. There's no obligation. ### What access do you need to audit my account? Read-only access to your Google Ads account, and ideally Google Analytics or GA4. I don't need admin access, and I won't make any changes without your explicit instruction. ### We're a small Norfolk trade business. Is an audit worth it at our spend level? That depends on the spend level — let's have a quick call and I'll give you an honest answer. Audits tend to make most sense for accounts that have been running for a while and haven't had a structured review. ### Our agency says everything is fine. Should we still get an audit? That's exactly when an independent audit is most useful. An agency has an incentive to tell you things are going well. I don't — my job is to tell you what I actually find, even if that means agreeing your agency is doing a good job. ### How is this different from Google's free account recommendations? Google's recommendations are generated automatically and are often designed to increase your spend, not your return. An independent audit looks at your account with your business goals in mind — not Google's revenue targets. ### Do you cover businesses outside Norfolk city? Yes. I work remotely with businesses anywhere across Norfolk, as well as nearby counties like Suffolk, Cambridgeshire, and Essex. Location doesn't limit what I can audit. ## Find out where your Google Ads budget is actually going Request an audit and I'll give you a quote after a short call. No commitment to ongoing work, no sugar-coating. **Call 07410 907 104**