--- title: Google Ads Audit in North Yorkshire description: Manual Google Ads audit for North Yorkshire businesses. Uncovers wasted spend, tracking gaps and structural issues. Senior-led, no obligation. Get a quote. url: "https://steviemorris.com/ppc-audits/north-yorkshire/" canonical: "https://steviemorris.com/ppc-audits/north-yorkshire/" type: hub silo: ppc-audits location: North Yorkshire county: North Yorkshire region: England lat: 54.16667 lng: -1.5 primary_keyword: Google Ads audit North Yorkshire keywords: - PPC audit North Yorkshire - Google Ads review North Yorkshire - paid search audit North Yorkshire blueprint: 4 audience: North Yorkshire business owners and marketers who want an independent, expert review of their Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/north-yorkshire/ - /ppc-consultant/north-yorkshire/ nearby: - /ppc-audits/west-yorkshire/ - /ppc-audits/county-durham/ - /ppc-audits/east-riding-of-yorkshire/ - /ppc-audits/east-yorkshire/ - /ppc-audits/south-yorkshire/ record_id: ppc-audits__north-yorkshire word_count: 1136 --- # Google Ads Audit across North Yorkshire A structured, one-off diagnostic of your Google Ads account — identifying wasted spend, tracking gaps, and structural issues, with clear recommendations you can act on immediately. ## What a proper Google Ads audit looks like Most Google Ads audits are either auto-generated reports dressed up as expert analysis, or a vague document full of observations with no clear actions. Neither is useful. A PPC audit from me is a direct, structured review of your actual account — carried out manually by a senior consultant with 12 years' experience across Search, Shopping, and Performance Max campaigns. I look at how your money is being spent, what's generating returns, what's quietly burning budget, and whether your conversion tracking is actually measuring what you think it is. I work with businesses across North Yorkshire and the wider region — from Harrogate and York to Scarborough, Skipton, and Northallerton — remotely, with no need for in-person meetings. ## What the audit covers - **Campaign structure** — Whether your campaigns and ad groups are set up logically, or whether poor structure is costing you control and clarity. - **Keyword and match type audit** — Are you bidding on the right terms? Are broad match settings pulling in irrelevant traffic? Are your negatives protecting budget? - **Search term analysis** — A review of what your ads are actually showing for, not just what you're bidding on. - **Bid strategy review** — Whether your automated bidding strategy is appropriate for the volume and data you have. - **Ad copy and extension audit** — Are your ads competitive? Are you using extensions properly? Are your tests structured or random? - **Conversion tracking verification** — One of the most commonly broken elements. If your tracking is miscounting or double-counting, smart bidding is optimising for the wrong signals. - **Budget and spend distribution** — Where is your money actually going, and is that allocation right? ### No obligation, no up-sell pressure > The audit is a standalone piece of work. You get a clear report with specific findings. If you want to engage me for ongoing management or consulting after that, great — but there's no pressure and no expectation. Some clients just want the audit. ## Who gets the most value from a PPC audit A Google Ads audit makes most sense in a few specific situations. You've been running ads for a while but can't clearly explain what's working and what isn't. You've just taken over an account from someone else — an agency or a previous manager — and you want to know what state it's in before you touch anything. You have a gut feeling your budget isn't being used well but you don't have the technical background to diagnose it yourself. Across North Yorkshire there are a significant number of SMEs running Google Ads in-house or through small agencies without the benefit of a senior-level review. A one-off audit is often the most cost-effective way to identify the biggest problems quickly. I also regularly audit accounts for businesses in neighbouring areas — West Yorkshire, East Yorkshire, County Durham, South Yorkshire — so if you're based near the county boundary, that's no barrier. ## How the audit process works 1. **Initial call** — We have a brief call to understand your business, your goals, and what you already know about your account's performance. This helps me focus on what matters most. 2. **Account access** — You grant me read-only access to your Google Ads account. No changes are made during the audit — I'm reviewing, not touching. 3. **Manual review** — I work through the account systematically — campaign structure, keywords, search terms, bidding, ads, extensions, and tracking. This is done manually, not via automated tools. 4. **Written report and call** — You receive a written report covering findings and specific recommendations, followed by a call to walk through it and answer questions. ## Pricing for an audit Audit fees vary depending on account size and complexity. I don't publish a fixed price because a one-campaign account and a twenty-campaign account with Shopping, Search, and Performance Max require very different amounts of work. For a tailored quote, the fastest route is a short call. There's no charge for that call, and you'll have a clear number before any commitment is made. ### Other PPC help in North Yorkshire - [PPC Agency in North Yorkshire](/ppc-agency/north-yorkshire/) - [PPC Consultant in North Yorkshire](/ppc-consultant/north-yorkshire/) ### Neighbouring counties - [West Yorkshire](/ppc-audits/west-yorkshire/) - [County Durham](/ppc-audits/county-durham/) - [East Riding of Yorkshire](/ppc-audits/east-riding-of-yorkshire/) - [East Yorkshire](/ppc-audits/east-yorkshire/) - [South Yorkshire](/ppc-audits/south-yorkshire/) ### Towns I cover across North Yorkshire - [Harrogate](/ppc-audits/harrogate/) - [York](/ppc-audits/york/) - [Northallerton](/ppc-audits/northallerton/) - [Pateley Bridge](/ppc-audits/pateley-bridge/) - [Helmsley](/ppc-audits/helmsley/) - [Haxby](/ppc-audits/haxby/) - [Leyburn](/ppc-audits/leyburn/) ## Frequently asked questions ### How long does a Google Ads audit take? It depends on account size and complexity. We discuss timelines on the initial call so you have a clear expectation before we start. I don't publish fixed timeframes because accounts vary significantly. ### Do you audit accounts for North Yorkshire businesses specifically? Yes — I work with businesses across North Yorkshire regularly, including those in York, Harrogate, Scarborough, Skipton, Northallerton, and the surrounding areas. Everything is done remotely so location is no constraint. ### Will you make changes to my account during the audit? No. The audit is read-only. I review what's there and document findings without altering anything. Any changes that come out of the audit are yours to implement, or mine to implement if you engage me for management afterwards. ### What if the audit shows my account is performing well? Then I'll tell you that. A good audit is honest, not engineered to find problems that justify further work. If your account is well-structured and your tracking is clean, that's a useful thing to know too. ### Can I get an audit if I'm using an agency? Yes. An independent audit is often most valuable precisely when you're already paying an agency and want an objective view of what they're doing. You can share the findings with your agency or use them as a basis for a conversation about performance. ### Do you audit Microsoft Ads (Bing) accounts too? Yes. If you're running activity on Microsoft Ads as well as Google, I can include that in scope. We'd discuss what's relevant on the initial call. ## Find out where your Google Ads budget is really going A single audit can surface months of wasted spend. If you're a North Yorkshire business running Google Ads without a clear picture of what's working, request an audit and get a straight answer. **Call 07410 907 104**