--- title: Google Ads Audit in Oldham description: Professional Google Ads audit for Oldham businesses. Find wasted spend, broken tracking, missed opportunities. Fixed scope, actionable findings. url: "https://steviemorris.com/ppc-audits/oldham/" canonical: "https://steviemorris.com/ppc-audits/oldham/" type: town silo: ppc-audits location: Oldham county: Greater Manchester region: England lat: 53.54051 lng: -2.1183 primary_keyword: PPC audit Oldham keywords: - Google Ads audit Greater Manchester - paid search diagnostic - ad account review blueprint: 7 audience: Business owners and marketing managers in Oldham and Greater Manchester who want a diagnostic review of their current Google Ads performance date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/oldham/ - /ppc-consultant/oldham/ nearby: - /ppc-audits/chadderton/ - /ppc-audits/middleton/ - /ppc-audits/ashton-under-lyne/ - /ppc-audits/mossley/ - /ppc-audits/droylsden/ - /ppc-audits/stalybridge/ record_id: ppc-audits__oldham word_count: 905 --- # Google Ads Audit for Oldham Businesses One-off diagnostic. Find wasted spend, broken tracking, and missed opportunities. Fixed scope, no obligation. Request a quote. ## A Proper Audit Tells You What Money Is Disappearing Your ads have been running for months. Maybe they're performing okay, maybe they've stalled, maybe you're not even sure. But somewhere in there is wasted spend. Bid strategy optimising for the wrong metric. Audience overlap creaming conversions. Conversion tracking that's half-broken, so you don't actually know what's working. Negative keywords that are too thin, so you're showing on search terms that'll never convert. An audit finds that. A good audit tells you exactly where the leaks are, what's actually working, and what changes would move the needle. Then you decide whether to fix it yourself, hire someone, or leave it alone. No pressure, no obligation. ## What Gets Audited - **Account structure.** Are campaigns organised logically? Are you grouping keywords and ads by intent, or just by product? - **Conversion tracking.** Is it actually set up? Are pixels firing? Are events configured correctly? (This is where most accounts fall apart.) - **Audience segmentation.** Are you targeting the right people? Is audience overlap cannibalising cheaper conversions? - **Bid strategy & budget allocation.** Are you optimising for what actually matters? Is budget flowing to the highest-return campaigns? - **Ad copy and extensions.** Are creatives stale? Are you using sitelinks, callouts, and structured snippets? Any obvious gaps? - **Keyword quality and negative keywords.** Are you bidding on search terms that convert? Are you blocking the ones that don't? ## Who Needs an Audit An audit makes sense if you're running ads but uncertain whether they're optimised, or if performance has stalled and you're not sure why. It also makes sense if you're considering a bigger shift (hiring an agency, increasing budget, launching a new campaign) and want strategic groundwork. For Oldham businesses running ecommerce or home services, an audit is often the cheapest insurance: find the £500 monthly leak, and the audit pays for itself in a month. ### The Audit Is Fixed Scope > We agree on deliverables upfront. Audit report, findings, recommendations, no changes to your account unless you ask. You get clarity and choices—not a pitch to hire me. ## How an Audit Works 1. **Consultation & scope** — 15-minute call. What's your goal? What's your budget? What are you hoping to learn? We lock in what we're auditing and confirm price. 2. **Deep audit** — I review your account, data, tracking, and structure. Usually takes 5–8 hours depending on size. I document findings, screenshot issues, and quantify impact where possible. 3. **Findings report** — Written report with findings, recommendations, and (if relevant) estimated impact. Usually 15–20 findings across structure, tracking, targeting, and creative. No fluff, just useful insight. 4. **Findings call (optional)** — Walk through the report together, answer questions, discuss priorities. Then you decide what to do—fix it yourself, hire someone, or leave it. ## Why This Matters for Oldham Businesses Whether you're an ecommerce seller shipping from Oldham or a trades business (builder, plumber, electrician) working across Oldham, Chadderton, Middleton, Ashton-under-Lyne, and nearby areas, ad spend adds up fast. A £3,000/month budget can slip into inefficiency without you noticing. An audit catches it. Sometimes the fix is simple—fix your conversion tracking, tighten your negatives, restructure your audiences. Sometimes it means bigger changes. But you'll know, and you'll be able to make an informed decision. ### Other PPC help in Oldham - [PPC Agency in Oldham](/ppc-agency/oldham/) - [PPC Consultant in Oldham](/ppc-consultant/oldham/) ### Nearby areas I cover - [Chadderton](/ppc-audits/chadderton/) - [Middleton](/ppc-audits/middleton/) - [Ashton-under-Lyne](/ppc-audits/ashton-under-lyne/) - [Mossley](/ppc-audits/mossley/) - [Droylsden](/ppc-audits/droylsden/) - [Stalybridge](/ppc-audits/stalybridge/) ### Regional coverage - [PPC Audit across Greater Manchester](/ppc-audits/greater-manchester/) ## Frequently asked questions ### How much does an audit cost? Quote depends on account size and complexity. Small accounts (under £500/month spend) might be £400–600. Larger accounts usually run higher. We talk about scope and price before I start. ### How long does an audit take? Review takes 5–8 hours. You get a report within a week, usually sooner. Findings call is optional but recommended. ### Will you pressure me to hire you after the audit? No. Audit is fixed-scope, no obligation. I'll recommend what I'd do if it were my account, but the decision is entirely yours. Some clients hire me after, some don't. Both are fine. ### Do you do audits for businesses in Oldham and the Greater Manchester area? Yes. I'm remote, UK-wide. Doesn't matter where you are. Same rigorous approach, same output. ### Can you audit an account that's also using an agency? Yes. Sometimes it's a second opinion, sometimes it's pre-hire due diligence. Totally fair use case. ### What if the audit finds major problems? I'll tell you exactly what they are and roughly what it'd take to fix them. Then we talk options: you fix it, you hire me, you hire someone else, or you leave it. I'm not here to scare you into a decision. ## Find Out Where Your Ad Spend Is Really Going Quick call to discuss scope and pricing. Then I audit your account and give you clear, actionable findings. No obligation, no sales pitch. **Call 07410 907 104**