--- title: Google Ads Audit in Peterborough description: Professional Google Ads audit for Peterborough businesses. Find wasted budget, tracking gaps, and opportunities. One-time diagnostic report. url: "https://steviemorris.com/ppc-audits/peterborough/" canonical: "https://steviemorris.com/ppc-audits/peterborough/" type: town silo: ppc-audits location: Peterborough county: Cambridgeshire region: England lat: 52.57364 lng: -0.24777 primary_keyword: Google Ads audit Peterborough keywords: - PPC audit Cambridgeshire - Google Ads review - wasted ad spend analysis blueprint: 1 audience: Peterborough and Cambridgeshire business owners with running Google Ads campaigns who want to know if their account is working efficiently. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/peterborough/ - /ppc-consultant/peterborough/ nearby: - /ppc-audits/market-deeping/ - /ppc-audits/crowland/ - /ppc-audits/ramsey/ - /ppc-audits/ramsey-2/ - /ppc-audits/stamford/ - /ppc-audits/march/ record_id: ppc-audits__peterborough word_count: 982 --- # Google Ads Audit for Peterborough Businesses One-off diagnostic to find wasted spend, broken tracking, and missed opportunity. No ongoing commitment. Just honest feedback. ## What's Actually Happening in Your Google Ads Account? Most business owners don't know. They log in, see some impressions and clicks, and assume it's fine. But somewhere in that account, money is probably leaking. Bad keywords attracting the wrong clicks. Audiences that don't convert. Tracking that's broken or missing. Bids so low you're never at the top, or so high you're overpaying massively. A landing page that bounces half your traffic. I'm Stevie Morris. I audit Google Ads accounts for Peterborough, Cambridgeshire, and across the UK. I spend 2–4 focused hours in your account and tell you exactly what's working, what's costing you money, and what to do about it. Then I hand you a report and walk away. No upsell. No ongoing contract. ### The Audit Finds Three Things > **Waste:** spend going nowhere. **Tracking gaps:** conversions you're not seeing or wrong source attribution. **Opportunity:** money left on the table because you're not bidding aggressively enough on high-intent keywords. ## What Gets Reviewed - **Campaign structure** — are your campaigns organised in a way that makes sense? Do you have account-level negatives? Is there overlap or gaps in your keyword strategy? - **Keyword performance** — which keywords are driving cheap conversions? Which ones are bleeding budget with no return? Should you add negatives or pause? - **Bidding strategy** — are you using Target CPA, ROAS, or manual CPC? Is it the right choice? If you're manual bidding, are your bids competitive? - **Ad copy and assets** — are your ads compelling? Do you have enough extensions? Are you testing new copy? - **Landing pages** — do your landing pages match the keyword intent? Can users easily convert? Are they loading fast? - **Tracking and conversion setup** — can you see what conversions are actually happening? Is your GA connected? Are your tags firing? - **Audience targeting** — who are you targeting? Should you narrow or broaden? Are you excluding the wrong people? - **Budget allocation** — are you spending enough on your best performers? Are you wasting budget on low-value campaigns? ## Why Audits Matter for Peterborough and Cambridgeshire Businesses You're competing for the same search traffic as everyone else in the region. Market Deeping, Crowland, Ramsey, Stamford, March — small towns nearby with their own competition. Google Ads isn't a 'set it and forget it' channel. Your competitors are constantly testing, adjusting, bidding smarter. If your account hasn't been properly reviewed in six months or more, you're almost certainly leaving money on the table. An audit costs far less than what you're probably wasting. ## The Audit Process 1. **You book the audit** — 30 mins. We talk about your business, what you're advertising, and what success looks like to you. 2. **I review your account** — 2–4 focused hours in your Google Ads, Google Analytics, search console, and any landing pages. No stone unturned. 3. **Written report** — You get a clear, structured report: what's working, what's broken, what's wasting money, and a prioritised list of fixes. 4. **Done** — No follow-up contract. No pressure to hire me. The report is yours. Do what you want with it. ## Who Gets the Most From an Audit You've been running Google Ads for six months or more and you're not sure if you're doing it right. You switched account managers or agencies and you want a second opinion. Your ROAS has dropped and you want to know why. You're scaling spend and you want to make sure your account can handle it. You inherited the account from someone else and you have no idea what they built. Or you're just curious: *Is my money being spent well?* An audit answers that question directly. ### Other PPC help in Peterborough - [PPC Agency in Peterborough](/ppc-agency/peterborough/) - [PPC Consultant in Peterborough](/ppc-consultant/peterborough/) ### Nearby areas I cover - [Market Deeping](/ppc-audits/market-deeping/) - [Crowland](/ppc-audits/crowland/) - [Ramsey](/ppc-audits/ramsey/) - [Ramsey](/ppc-audits/ramsey-2/) - [Stamford](/ppc-audits/stamford/) - [March](/ppc-audits/march/) ### Regional coverage - [PPC Audit across Cambridgeshire](/ppc-audits/cambridgeshire/) ## Frequently asked questions ### What if the audit finds something bad? Then you know. That's the whole point. I tell you honestly if your account is broken or if it's actually fine. Most are somewhere in between — some waste, some good work. You get the full picture and decide what to do. ### Can I use the audit report to fix things myself? Yes, absolutely. The report tells you what to do and why. If you have someone running your ads or you're confident enough to do it yourself, go for it. The report is yours. ### What if I want you to fix what the audit finds? Then we can talk about ongoing management or fractional consulting. But the audit itself is standalone. You're not locked in. ### Does this work for accounts that are brand new? Not much to audit if you've been running for two weeks. Better to wait until you have some data — at least a month, ideally three. Then an audit tells you what's actually working. ### How long do I have to wait for the report? Usually about a week. I'll send it as a PDF with findings, screenshots, and a prioritised action list. Clear language, no jargon. ### Is the audit quote final, or could there be extra charges? Quote is final. No surprises. I tell you upfront what it costs. ## Want to Know What's Actually Happening? Request a PPC audit. We'll schedule a call, I'll review your account, and you'll get a clear, honest report on what's working and what's costing you money. No obligation to hire me after. **Call 07410 907 104**