--- title: Google Ads Audit in Pontefract description: Google Ads audit & diagnostic in West Yorkshire. Find wasted spend, tracking gaps, and quick wins. Fixed scope, tailored quote. url: "https://steviemorris.com/ppc-audits/pontefract/" canonical: "https://steviemorris.com/ppc-audits/pontefract/" type: town silo: ppc-audits location: Pontefract county: West Yorkshire region: England lat: 53.69107 lng: -1.31269 primary_keyword: Google Ads audit Pontefract keywords: - PPC audit West Yorkshire - Google Ads diagnostic - ad spend review blueprint: 5 audience: business owners unsure if their Google Ads are working and wanting a professional diagnostic before investing in management date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/pontefract/ - /ppc-consultant/pontefract/ nearby: - /ppc-audits/garforth/ - /ppc-audits/wakefield/ - /ppc-audits/goldthorpe/ - /ppc-audits/ossett/ - /ppc-audits/selby/ - /ppc-audits/barnsley/ record_id: ppc-audits__pontefract word_count: 827 --- # Google Ads Audit for Pontefract Businesses One-off diagnostic to find what's wasting spend, where tracking is broken, and what's left untapped. Fixed scope, no obligation. ## If You Don't Know What's Happening, That's The Problem You're running Google Ads, but you don't actually know if they're working. Maybe the data doesn't add up. Maybe you're spending £500/month and seeing no leads. Maybe you fired an agency and inherited a mess. Honestly? Most ads are inefficient. It's not always visible — your campaigns might look active and your account might have all the right settings. But there's waste hidden in bad targeting, poor keyword strategy, broken conversion tracking, or ads aimed at the wrong person. An audit cuts through the noise. Here's what's actually happening, where the money's going wrong, and what would fix it. ## A Full Audit Checks - **Campaign & keyword structure** — are you organized for scale, or is it a mess of single-keyword ad groups? - **Targeting & exclusions** — who are you reaching, who are you accidentally paying for, what's missing? - **Ad copy quality** — does it match intent, is it driving clicks, or is it just generic noise? - **Bid strategy** — are you chasing clicks or conversions, and is that the right lever? - **Conversion tracking** — does your tracking actually work, and does the data match your CRM? - **Audience targeting** — if you're using audiences, are they built on real data or guesses? ### You Get The Findings, Then You Decide > The audit is a fixed-scope report: here's what's working, here's what's waste, here's the quick wins and the bigger shifts. You're not obligated to act on any of it or hire me to fix it. ## What You'll Actually Get An audit usually runs 5–7 days from start to finish. I'll pull your account data, review structure and performance, spot gaps and waste, and create a findings doc. That doc isn't a 40-page dumpster fire of every detail — it's focused on what matters. Top 3–5 issues, the impact of each, and what fixing it would actually change. Yes/no answer for each finding so you can decide what to tackle first. ## The Audit Process 1. **Kickoff** — Quick call: what's your business, what metrics actually matter, what's already working in your mind, where do you suspect waste. 2. **Account review** — I pull your Google Ads data, conversion tracking setup, audience config, and performance trends. Deep read on what's there. 3. **Findings** — Written report: the issues, the evidence, the impact, and the fix for each one. Honest about what's working too. 4. **Debrief call** — We walk through the findings, talk through priorities, and answer your questions. Then you decide what to do. ### Other PPC help in Pontefract - [PPC Agency in Pontefract](/ppc-agency/pontefract/) - [PPC Consultant in Pontefract](/ppc-consultant/pontefract/) ### Nearby areas I cover - [Garforth](/ppc-audits/garforth/) - [Wakefield](/ppc-audits/wakefield/) - [Goldthorpe](/ppc-audits/goldthorpe/) - [Ossett](/ppc-audits/ossett/) - [Selby](/ppc-audits/selby/) - [Barnsley](/ppc-audits/barnsley/) ### Regional coverage - [PPC Audit across West Yorkshire](/ppc-audits/west-yorkshire/) ## Frequently asked questions ### How much does an audit cost? Pricing is tailored based on account complexity and what you need to know. Let's have a quick call and I'll give you a fixed quote upfront. ### How long does it take? From kickoff to findings report, usually 5–7 days. The debrief call happens after. ### What if the audit finds everything's fine? Then I'll tell you. I've worked with accounts that are genuinely well-run, and I won't pretend there's waste where there isn't. But if it's fine, the findings doc will still show you why it's working — useful to understand for future scaling. ### Can you audit an account if I'm not the owner? We need account access. If you're not the owner, I can walk you through how to grant me read-only audit access without giving me full control. Takes a few minutes. ### If the audit finds problems, do I have to hire you to fix them? No. You get the findings and you decide. Plenty of people hire me to fix it; plenty take the report and handle it themselves or ask their current team. My job is honesty, not obligation. ### What if I'm in Pontefract or West Yorkshire — do you understand the local market? I'm UK-wide and work across all regions. I'll learn your local market context and customer base as part of the audit. Geography doesn't affect the technical diagnosis — waste is waste, whether you're in Pontefract, Wakefield, or anywhere else. ## Find Out What's Actually Happening With Your Ads Let's schedule a quick call to scope the audit, agree on a price, and get you clarity. No surprises, no hidden costs. **Call 07410 907 104**