---
title: Google Ads Audit in Richmond
description: One-off Google Ads audit for Richmond. Diagnose waste, fix gaps, actionable report. 12 years PPC expertise, no obligation.
url: "https://steviemorris.com/ppc-audits/richmond/"
canonical: "https://steviemorris.com/ppc-audits/richmond/"
type: town
silo: ppc-audits
location: Richmond
county: Greater London
region: England
lat: 51.46171
lng: -0.30633
primary_keyword: Google Ads audit Richmond
keywords:
  - PPC audit Greater London
  - Google Ads review Sunbury
  - search ads diagnostic
blueprint: 6
audience: Richmond businesses wanting a one-time diagnostic to understand if their Google Ads are working and where waste is hiding
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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nearby:
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  - /ppc-audits/esher/
  - /ppc-audits/london/
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  - /ppc-audits/addlestone/
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record_id: ppc-audits__richmond
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---

# Google Ads Audit for Richmond Businesses

One-off diagnostic: I audit your account, find the wasted spend and tracking gaps, and give you a clear plan to fix them. Fixed scope. You decide what to do next.

## What you're missing (and what it costs you)

Most Google Ads accounts have leaks. Bad keyword targeting. Tracking that's incomplete or wrong. Bid strategy that chases volume instead of profit. Creative that doesn't match the landing page. In the London commuter belt, where CPCs are high, those leaks compound fast. One bad keyword choice or one conversion that doesn't track costs you money every single day it runs.

### A Richmond audit is different because the money's in the details

> Your CPCs are expensive. A 5% efficiency gain isn't nice-to-have—it's material. That's why a proper audit focuses on finding the specific things *your* account is doing wrong, not regurgitating a generic checklist.

## What the audit covers

1. **Account structure review** — Campaign organisation, ad group logic, keyword grouping. Are you set up to scale, or is everything tangled together?
2. **Tracking & attribution** — Are conversions actually being recorded? Is your GA/CRM synced? Do you know which keywords drive real business, or are you guessing?
3. **Bidding strategy assessment** — Is your bid strategy chasing clicks or profit? Are you optimising for the right metric?
4. **Keyword & negative keyword audit** — Are you paying for irrelevant search terms? Are your negatives doing their job?
5. **Creative & landing page fit** — Do your ads match your landing pages? Are you saying the right thing to the right person?
6. **Wasted spend analysis** — Specific line items and budget allocation inefficiencies. Where the leak is, and how big it is.

## You get a clear, actionable report

Not a 40-page PDF nobody reads. A focused list of the top 5–10 things holding your account back, ranked by impact. Each item includes what's wrong, why it matters, and what to do about it.

## Then it's your call

You can implement the fixes yourself. You can hand the report to your team. You can ask me to do it for you. Or you can sit on it. An audit isn't a sales pitch — it's a diagnostic. No obligation to hire me. You get the truth about your account and the power to act on it.

### Other PPC help in Richmond

- [PPC Agency in Richmond](/ppc-agency/richmond/)
- [PPC Consultant in Richmond](/ppc-consultant/richmond/)

### Nearby areas I cover

- [Sunbury-on-Thames](/ppc-audits/sunbury-on-thames/)
- [Esher](/ppc-audits/esher/)
- [London](/ppc-audits/london/)
- [London](/ppc-audits/westminster/)
- [Addlestone](/ppc-audits/addlestone/)
- [Windsor](/ppc-audits/windsor/)

### Regional coverage

- [PPC Audit across Greater London](/ppc-audits/greater-london/)

## Frequently asked questions

### How long does an audit take?

Access to your account, initial review, and diagnostic call: typically 3–5 working days. The report itself is ready within a week.

### What if my account is really small?

We can still do an audit. The value proposition is the same: find waste, fix gaps. Price will reflect scope. Let's talk.

### Do you audit Richmond-specific accounts or UK-wide?

Both. I work remote and understand different regional markets. But I specialise in ecommerce and home services — if you're in either, I'll spot things faster.

### Will the audit tell me if I should switch to a new agency or consultant?

Honestly? Yes, sometimes. If your account is fundamentally well-run and the person managing it is good, I'll tell you that too. My job is to see what's true, not to sell you something.

### What about my Greater London and Sunbury ad accounts — can you audit multiple locations?

Yes. I can audit multi-location campaigns or separate accounts. We'd scope accordingly.

### How much does an audit cost?

It varies based on account complexity and your ad spend volume. Let's talk about your specific situation and I'll quote you on a call.

## Find out what you're leaving on the table.

Request a PPC audit. We'll walk through your account, spot the waste, and give you a clear roadmap to fix it. No pressure to hire me after.

**Call 07410 907 104**