---
title: Google Ads Audit in Runcorn
description: "One-off Google Ads audit: find wasted spend, tracking gaps, and optimisation wins. Runcorn, Cheshire & UK-wide. No obligation."
url: "https://steviemorris.com/ppc-audits/runcorn/"
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location: Runcorn
county: Cheshire
region: England
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lng: -2.73124
primary_keyword: Google Ads audit Runcorn
keywords:
  - PPC audit Cheshire
  - Google Ads diagnostic
  - wasted ad spend audit
blueprint: 3
audience: Business owners, ecommerce sellers, home service providers in Runcorn & Cheshire with existing Google Ads spend looking for a one-time diagnostic
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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  - /ppc-audits/ellesmere-port/
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---

# Google Ads Audit for Runcorn Businesses

Find wasted spend & tracking gaps in 1-2 weeks. Fixed-scope audit, no obligation to hire ongoing support. Get clarity on what's actually working.

## Your Google Ads Might Be Leaking Money. Here's How to Know.

You've got a budget running in Google Ads. You see impressions, clicks, and conversions. But you're not sure if it's actually working. Maybe you suspect wasted spend. Maybe your tracking feels broken but you can't prove it.

I'm Stevie Morris — 12 years in Google Ads, £2M+ managed, Google Partner & Microsoft Ads certified. A PPC audit is my diagnostic: I pull your data, find the gaps, and show you exactly where money is leaking and what to fix first.

## What a PPC Audit Uncovers

- **Wasted ad spend** — keywords and audiences bleeding budget with zero conversions or rubbish ROAS
- **Broken conversion tracking** — GA4 not firing, missing conversion tags, device-level gaps that hide true ROI
- **Poor keyword strategy** — broad match catching the wrong searches, low-intent keywords eating budget, missed high-intent opportunities
- **Bid strategy misalignment** — money pushed into low-value segments while high-ROI audiences are under-bid
- **Audience & targeting gaps** — wrong device targeting, wasted geographic spend, audience overlap

### Fixed Scope. No Surprises.

> An audit is a one-time diagnostic. You get a written report within 1-2 weeks. No ongoing obligation. No upsell. You own the findings and decide whether to fix it yourself, hire someone, or walk away.

## Why This Matters

Most Google Ads bleed 20–40% of budget to waste. Broken tracking hides it. You think you're at 3x ROAS; you might actually be at 2x. An audit finds that gap before it costs you tens of thousands more.

## Audit Includes

- **Campaign structure review** — ad group logic, keyword organisation, audience setup
- **Data integrity check** — GA4, Google Ads conversion tags, UTM parameters, funnel completeness
- **Competitive landscape snapshot** — what's working in your sector, average CPCs and CPC trends
- **ROAS & efficiency review** — real returns vs. claimed, cost per lead or sale, device & audience breakdown
- **Written recommendations** — prioritised fixes, expected impact, implementation effort

## The Audit Process

1. **Book & Brief** — You describe your business and current ad setup. What's working, what feels wrong, what you want to fix.
2. **Deep Dive** — I request read-only access to Google Ads, GA4, and any other reporting. I pull data, cross-reference, and spot gaps.
3. **Report & Debrief** — Within 1-2 weeks, you get a written report with findings, priorities, and next steps. We do a call to walk through it.

### Other PPC help in Runcorn

- [PPC Agency in Runcorn](/ppc-agency/runcorn/)
- [PPC Consultant in Runcorn](/ppc-consultant/runcorn/)

### Nearby areas I cover

- [Widnes](/ppc-audits/widnes/)
- [Frodsham](/ppc-audits/frodsham/)
- [Warrington](/ppc-audits/warrington/)
- [St Helens](/ppc-audits/st-helens/)
- [Ellesmere Port](/ppc-audits/ellesmere-port/)
- [Ashton in Makerfield](/ppc-audits/ashton-in-makerfield/)

## Frequently asked questions

### How much does a PPC audit cost?

Depends on account size, data complexity, and how much history you want reviewed. I quote on a call after understanding your account. No fixed menu price — tailored to your scope.

### Do I have to hire you after the audit?

No. It's a fixed diagnostic. You get the report, the recommendations, and the freedom to implement them yourself, hire someone else, or do nothing. Zero obligation.

### How long does an audit take?

Usually 1-2 weeks of my time, depending on account size and data availability. You'll get a written report within that window, then a debrief call.

### Can you audit ads for businesses in Runcorn and Cheshire?

Yes. I work UK-wide, entirely remote. Doesn't matter if you're local to Runcorn, Widnes, Warrington, or anywhere in Cheshire — the audit depth is the same.

### What if I find out my current agency is doing a rubbish job?

That's the point of an audit. If their strategy is weak or tracking is broken, the report will show it. What you do next is your call.

### Do I need to share my budget or revenue data?

You'll share read-only access to Google Ads and GA4 so I can see your campaign data, conversions, and spend. Revenue and budget details are optional — helpful context, but not required.

## Find Out Where Your Ad Budget Is Leaking

Book a 20-minute call to scope your audit. You describe your setup, I ask clarifying questions, and we agree on timeline and focus. Then you get the diagnostic — and decide what to do with it.

**Call 07410 907 104**