--- title: Google Ads Audit in Ruthin description: One-off Google Ads audit for Ruthin & Shropshire businesses. Find wasted spend, broken tracking, and structural waste. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/ruthin/" canonical: "https://steviemorris.com/ppc-audits/ruthin/" type: town silo: ppc-audits location: Ruthin county: Shropshire region: Wales lat: 53.11368 lng: -3.31782 primary_keyword: PPC audit Ruthin keywords: - Google Ads audit Shropshire - Google Ads review Ruthin - account health check blueprint: 4 audience: Ruthin business owners with existing Google Ads campaigns date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/ruthin/ - /ppc-consultant/ruthin/ nearby: - /ppc-audits/wrexham/ - /ppc-audits/rhyl/ - /ppc-audits/chester/ - /ppc-audits/bebington/ - /ppc-audits/oswestry/ - /ppc-audits/ellesmere-port/ record_id: ppc-audits__ruthin word_count: 794 --- # Google Ads Audit for Ruthin Businesses A one-off diagnostic of your Google Ads account. Find where budget's leaking, spot tracking gaps, fix structural waste. Fixed scope, no long-term commitment. ## What A PPC Audit Finds Your Google Ads account is built on thousands of tiny decisions: which keywords to bid on, what bid amount, which audiences to target, how many ads variants to test. Most businesses make these decisions once and never revisit them. Meanwhile, trends shift, competitors move, seasonality changes, and your ad spend gradually leaks away on low-value clicks. A PPC audit is a forensic review. We go through your account structure, keyword performance, conversion data, bidding strategy, audience setup, and ad copy. We find the gaps—places where money is being wasted, where tracking is blind, where simple changes could significantly improve ROI. ## Typical Findings (Real Ruthin & Shropshire Examples) - **Keyword bloat:** 200+ keywords when 20 would do better, diluting budget across low-intent searches - **No negative keywords:** showing up for things like 'careers' or 'jobs' instead of customers - **Broken conversion tracking:** 'conversions' aren't tracked, so you're optimising blind - **Wrong audience setup:** bidding the same amount to a customer five miles away and fifty miles away - **Dead campaigns:** running campaigns that haven't converted in months - **Display ads leaking budget:** showing up on irrelevant sites, wasting clicks - **Poor ad copy:** ads that don't qualify, sending through browsers instead of buyers ## Why Now? If you've been running Google Ads for more than a few months without a major review, you've probably accumulated drift. Sometimes it's small (5-10% waste). Sometimes it's massive (50% or more). The only way to know is to look. ### The Honest Reality > Most audits find something worth fixing. But not always. I've audited accounts that were genuinely solid—good structure, clean tracking, sensible targeting. In those cases, I'll say so and suggest where effort is better spent (landing pages, landing page speed, offer design). You don't pay me to find problems that don't exist. ## The Audit Process 1. **Account access** — You grant read-only access to your Google Ads account (no one touches anything). 2. **Deep dive** — We review campaign structure, keywords, audiences, bidding, conversion tracking, and ad copy. Takes 4-6 hours for most accounts. 3. **Report & call** — You get a written report with findings (specific, not generic) and a 30-minute call to walk through priorities. 4. **You decide** — You can fix things yourself, hire us for ongoing management, book a consulting engagement, or walk away. No obligation. ## Fixed Scope, No Surprises An audit has a clear boundary: we examine the account, produce a report with specific findings and recommendations, and give you time to discuss them. This isn't a trial close into full management—if we find something worth fixing, you'll know what it costs to fix it. But it's up to you. ### Other PPC help in Ruthin - [PPC Agency in Ruthin](/ppc-agency/ruthin/) - [PPC Consultant in Ruthin](/ppc-consultant/ruthin/) ### Nearby areas I cover - [Wrexham](/ppc-audits/wrexham/) - [Rhyl](/ppc-audits/rhyl/) - [Chester](/ppc-audits/chester/) - [Bebington](/ppc-audits/bebington/) - [Oswestry](/ppc-audits/oswestry/) - [Ellesmere Port](/ppc-audits/ellesmere-port/) ### Regional coverage - [PPC Audit across Shropshire](/ppc-audits/shropshire/) ## Frequently asked questions ### What if the audit finds my ads are broken? We'll list the specific issues and give you options: you can fix some yourself, hire us to fix them, or book a consultation to learn how to fix them with your team. ### How much does an audit cost? I'll quote based on your account size and complexity. Book a call and we'll give you a number before you commit. ### How long does an audit take? The review takes 4-6 hours depending on account size. You'll get the report and call within a week. ### Can you audit my account if I'm in Wrexham, Chester, or elsewhere in Shropshire? Yes. We work remotely and audit accounts across the UK. Location doesn't matter. ### What if I don't want to hire you to fix things? That's fine. You've got a clear report of what to fix. Some clients fix things themselves; some hire another agency. The goal is you understand your account, not that you hire us. ### Can I get a sample of what an audit report looks like? Absolutely. On your initial call, we can walk through the types of issues we typically find and what the report format looks like. ## Find Out What's Happening With Your Google Ads Request an audit and we'll give you a clear view of your account's health, wasted spend, and what would actually move the needle. **Call 07410 907 104**