--- title: Google Ads Audit in Salford description: PPC account audit for Salford businesses. Find inefficient keywords, tracking gaps, wasted spend. Fixed scope, one-off diagnostic, no obligation. url: "https://steviemorris.com/ppc-audits/salford/" canonical: "https://steviemorris.com/ppc-audits/salford/" type: town silo: ppc-audits location: Salford county: Greater Manchester region: England lat: 53.48771 lng: -2.29042 primary_keyword: PPC audit Salford keywords: - Google Ads audit Salford - ad spend review - keyword audit - conversion tracking audit blueprint: 2 audience: Salford businesses running Google Ads who suspect they're wasting money but want a diagnostic before hiring for ongoing management. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/salford/ - /ppc-consultant/salford/ nearby: - /ppc-audits/eccles/ - /ppc-audits/manchester/ - /ppc-audits/radcliffe/ - /ppc-audits/middleton/ - /ppc-audits/droylsden/ - /ppc-audits/irlam/ record_id: ppc-audits__salford word_count: 831 --- # Google Ads Audit for Salford Businesses One-off diagnostic: I audit your Google Ads account, find inefficiencies and tracking gaps, and hand you a roadmap. Fixed scope. No obligation. Salford, Greater Manchester. ## Most Google Ads accounts leak money Not because the operator is bad. Because drift happens fast. A campaign that worked in Q2 stops converting in Q4. Audiences broaden over time. Bid strategies aren't adjusted for seasonality. Conversion tracking breaks and nobody notices for weeks. By the time you spot it, you've burned thousands. ## What a PPC audit finds - **Keyword waste** — irrelevant search terms burning budget, broad match pulling in junk, missing negative keywords - **Audience bloat** — overly broad targeting, audiences that haven't converted in months, lookalike audiences with poor quality - **Bid inefficiency** — bids too high for low-intent searches, bids too low to compete for quality traffic, no device or location adjustments - **Conversion tracking gaps** — missing offline conversions, no assisted revenue tracking, iOS privacy eating your data, incomplete attribution - **Account structure issues** — campaigns grouped wrong, ad groups mixing intents, no seasonal pause/scale strategy - **Ad copy misalignment** — headlines that don't match landing pages, missing pricing or USP signals, CTAs out of sync with offer ## How an audit works 1. **Request and access** — You request an audit. I send a scope checklist — which campaigns, which date range, any specific concerns. You grant read-only access to Google Ads (and Google Analytics if you have it). 2. **Deep audit** — I spend 4–8 hours reviewing keyword performance, conversion data, audience overlap, bid strategy, and account structure. I take screenshots, note patterns, and build a findings doc. 3. **Roadmap call (45 min)** — We walk through findings: here's the waste I found, here's what's working, here's my fix priority. You get a written roadmap with quick wins and long-term strategy changes. 4. **You decide next steps** — Implement the roadmap yourself, brief your current operator, or hire me for ongoing management. Audit fee doesn't obligate you to anything. ### No obligation, fixed scope, transparent pricing > An audit is diagnostic only. I don't take over the account. You get a report and a roadmap. The fee depends on account size — call for a quote. It's typically £300–£800 depending on complexity. ## Common audit findings (and typical fixes) I've audited hundreds of accounts over 12 years. Patterns repeat: £500/month wasted on typo keywords, audiences broad enough to catch every user in Greater Manchester (then wonder why conversion cost is high), conversion tracking that lost 40% of revenue to "(not set)", bid strategies set to Target CPA without any conversion data to learn on. Most fixes are quick — keyword pruning, audience segmentation, tracking tightening — but they compound fast. Three fixes = 20–30% spend efficiency gain within a month. ### Other PPC help in Salford - [PPC Agency in Salford](/ppc-agency/salford/) - [PPC Consultant in Salford](/ppc-consultant/salford/) ### Nearby areas I cover - [Eccles](/ppc-audits/eccles/) - [Manchester](/ppc-audits/manchester/) - [Radcliffe](/ppc-audits/radcliffe/) - [Middleton](/ppc-audits/middleton/) - [Droylsden](/ppc-audits/droylsden/) - [Irlam](/ppc-audits/irlam/) ### Regional coverage - [PPC Audit across Greater Manchester](/ppc-audits/greater-manchester/) ## Frequently asked questions ### How much does a PPC audit cost? Typically £300–£800 depending on account size and complexity. For a small account (under £2k/month spend), closer to £300. For a mid-size account (£5k–£20k/month), closer to £500–£800. Call for a custom quote. ### How long does an audit take? You'll have initial findings within 1–2 weeks. Then we schedule a 45-minute roadmap call. Total turnaround: 2–3 weeks from access grant to finished report. ### What if the audit finds I need a complete rebuild? I'll be honest about it. If the account structure is fundamentally broken, I'll say so — and quote you for a rebuild project or ongoing management. But often 'rebuild' just means phased changes over 4–6 weeks, not a complete wipeout. ### Do you audit accounts for Salford businesses specifically? Yes. Salford and Greater Manchester businesses running Google Ads, whether local targeting or national. I've audited campaigns for trades, ecommerce, services across the region. Location doesn't affect the audit — same rigour applies. ### What format is the audit report? Written spreadsheet with tabs for keyword findings, audience issues, bid notes, tracking gaps, and a prioritised action plan. Plus a 45-minute call to walk through it and answer questions. No fluff, no vanity metrics. ### Can you audit Google Shopping or YouTube campaigns too? Yes. I specialise in Search and Shopping. YouTube, Display, and Performance Max get reviewed as part of a full account audit. Each has different patterns — I'll flag what's working and what's draining budget. ## Find out what's wasting your ad spend Call me on 07410 907 104 or fill in the form to request an audit. I'll ask about your account size and scope, quote you a fee, and we'll go from there. No obligation. **Call 07410 907 104**