--- title: Google Ads Audit in Selby description: One-off Google Ads audit for Selby. Find wasted spend, tracking gaps, and quick wins. Honest, actionable findings. No obligation. url: "https://steviemorris.com/ppc-audits/selby/" canonical: "https://steviemorris.com/ppc-audits/selby/" type: town silo: ppc-audits location: Selby county: North Yorkshire region: England lat: 53.78333 lng: -1.06667 primary_keyword: Google Ads audit Selby keywords: - PPC audit North Yorkshire - Google Ads account review Selby - conversion tracking audit blueprint: 2 audience: Business owners and marketing teams in Selby who want to understand if their Google Ads are working and where money is being wasted date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/selby/ - /ppc-consultant/selby/ nearby: - /ppc-audits/howden/ - /ppc-audits/goole/ - /ppc-audits/tadcaster/ - /ppc-audits/pontefract/ - /ppc-audits/york/ - /ppc-audits/garforth/ record_id: ppc-audits__selby word_count: 795 --- # Google Ads Audit for Selby Businesses One-off diagnostic audit. Find wasted spend, tracking gaps, and structural issues. No obligation to hire. Quote on a call. ## Your ads are running, but you're not sure if they're actually working You've got a Google Ads account—maybe it's been running for years, maybe it's new. But you've got a nagging feeling something isn't right. Spend is going somewhere. Leads are coming in (maybe). But you don't have full visibility into what's working, what's a money pit, or whether your tracking is even accurate. A proper audit finds the real problems: wasted budget on keywords that never convert, broken conversion tracking, campaigns that should be paused, audiences you're missing entirely. ## What we look for in a Google Ads audit - **Conversion tracking & measurement.** Is tracking actually firing? Are we measuring the right events? Are there blind spots in the data? - **Keyword quality.** Which keywords are actually generating conversions? Which are just eating budget? Broad vs. exact match decisions. - **Wasted spend.** Irrelevant audiences, bad placements, keywords that never should have been activated. - **Campaign structure.** Is the account organised logically? Are budgets allocated sensibly? Should we be splitting or consolidating? - **Ad copy & creative.** Are ads actually speaking to buyer intent, or just generic broadcast messaging? - **Audience targeting.** Who are we reaching? Who are we missing? Demographic, interest, behaviour gaps. ### Audits are meant to surprise you > If the audit doesn't uncover at least a few things you didn't know, it's not a real audit. Sometimes it's good news (you're already doing better than you thought). Sometimes it's uncomfortable (tracking's been broken for six months). Either way, you get clarity. ## How an audit works You give me access to your Google Ads account and analytics (or conversion tracking). I spend 4–8 hours deep in the data. I pull reports, test tracking, trace conversion paths, and document everything I find. Then we have a call where I walk you through the findings: what's costing too much, what's broken, what the priorities are if you want to fix it. You walk away with a clear picture of your account health and a roadmap of next steps. ## Audit scope: what's included - Full account structure review (campaigns, ad groups, keyword targeting) - Conversion tracking audit (tag implementation, data quality, missing events) - Keyword performance analysis (ROI by keyword, match type efficiency) - Budget & bid strategy assessment (spend allocation, automation alignment) - Audience & demographic targeting review - Ad copy & creative effectiveness check - Competitive context (if you share it) ### Other PPC help in Selby - [PPC Agency in Selby](/ppc-agency/selby/) - [PPC Consultant in Selby](/ppc-consultant/selby/) ### Nearby areas I cover - [Howden](/ppc-audits/howden/) - [Goole](/ppc-audits/goole/) - [Tadcaster](/ppc-audits/tadcaster/) - [Pontefract](/ppc-audits/pontefract/) - [York](/ppc-audits/york/) - [Garforth](/ppc-audits/garforth/) ### Regional coverage - [PPC Audit across North Yorkshire](/ppc-audits/north-yorkshire/) ## Frequently asked questions ### How much does an audit cost? Depends on account size and complexity. For most Selby and North Yorkshire businesses, you're looking at a mid-range quote. I'll give you a number after a quick call to scope what we're looking at. ### What do I get after the audit? A documented report of findings and a strategy call where I walk you through the results. You get actionable recommendations—not vague consultant speak. And you own that report. ### Does an audit mean I have to hire you for ongoing management? No. Zero obligation. The audit is one-off. If you want help implementing recommendations, we can talk about that separately. But plenty of audits I do end with the client handling fixes themselves. ### Can you do an audit on just one part of my account (like search only)? Absolutely. If you only run search ads, or if you want to focus on a specific campaign or product line, I scope it down. Same rigorous audit, narrower focus. ### How long does an audit take? 4–8 hours of analysis, depending on account size. Then we book a call to walk through findings. The whole thing is usually done in 1–2 weeks. ### Is this valuable even if my ads seem fine? Possibly not—but you won't know unless you've had a senior set of eyes on it. Sometimes 'seems fine' is genuinely fine. Sometimes there's 30% of budget you could save or redirect. Only way to know is to look. ## Get clarity on what's actually happening Request an audit. We'll do a quick call to scope it, confirm timing, and give you a fixed price. Then you get a complete picture of your account health and a roadmap for what's next. **Call 07410 907 104**