--- title: Google Ads Audit in Shanklin description: Professional Google Ads audit for Shanklin businesses. Find wasted spend, tracking gaps, and quick wins. Fixed scope, no contract. url: "https://steviemorris.com/ppc-audits/shanklin/" canonical: "https://steviemorris.com/ppc-audits/shanklin/" type: town silo: ppc-audits location: Shanklin county: Isle of Wight region: England lat: 50.62613 lng: -1.1785 primary_keyword: PPC audit Shanklin keywords: - Google Ads audit Isle of Wight - Google Ads review Shanklin - PPC diagnostic UK blueprint: 7 audience: Businesses running Google Ads and wanting a professional diagnostic review of performance and structure date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/shanklin/ - /ppc-consultant/shanklin/ nearby: - /ppc-audits/ryde/ - /ppc-audits/east-cowes/ - /ppc-audits/cowes/ - /ppc-audits/portsmouth/ - /ppc-audits/fareham/ - /ppc-audits/havant/ record_id: ppc-audits__shanklin word_count: 719 --- # Google Ads Audit for Shanklin Businesses One-off diagnostic to uncover where your Google Ads budget is leaking. Tracking gaps, underperforming keywords, bid misalignment — fixed scope, clear findings, no contract. ## You're spending money. Is it working? Without a deep audit, you're likely losing money to invisible problems: keywords that cost £10 but never convert, landing pages that don't match your ad copy, conversion tracking that's broken or incomplete. A proper PPC audit finds those leaks. You get a clear picture of what's working, what's wasting budget, and where to focus next. ## What a PPC audit covers - **Account structure** — are campaigns and ad groups built for profitability or just volume? - **Keyword performance** — which search terms are driving sales, and which are just costing money? - **Bid strategy** — are you bidding smart, or just throwing money at the top positions? - **Ad copy quality** — does your creative match what users are actually searching for? - **Landing-page alignment** — does traffic land somewhere that converts, or does it bounce? - **Conversion tracking** — do you know which conversions matter, or is your data blind? ### Fixed scope, no obligation > You get a written audit report with findings and recommendations. No contract, no hidden fees, no setup charges. You own the report and decide what to do next. ## The audit process 1. **Share access** — You give me view-only access to Google Ads and Analytics. Takes 5 minutes, no risk. 2. **Deep review** — I spend several hours digging into account structure, keyword data, and conversion patterns. You get a full diagnostic. 3. **Written findings** — Clear report with what's working, what's bleeding budget, and specific recommendations to fix it. 4. **Optional debrief** — If you want to discuss findings on a call, we can arrange that. Otherwise you get the report and full ownership. ## Why Shanklin businesses audit their ads Whether you're a Shanklin-based ecommerce brand or a local service business, Google Ads is expensive if it's not working. An audit costs less than a few days of wasted ad spend — and often pays for itself immediately by finding quick wins you can implement today. ## Common findings in PPC audits - Broad-match keywords cannibalising exact-match performance (quick fix: tighten keyword match types) - Landing pages that don't match ad copy (leads to high bounce rate and low quality score) - Conversion tracking missing or misconfigured (you're flying blind on what actually converts) - Ad groups mixing unrelated keywords (confuses Google's bidding and creative relevance) - Bids too high on low-intent searches, too low on high-intent ones ### Other PPC help in Shanklin - [PPC Agency in Shanklin](/ppc-agency/shanklin/) - [PPC Consultant in Shanklin](/ppc-consultant/shanklin/) ### Nearby areas I cover - [Ryde](/ppc-audits/ryde/) - [East Cowes](/ppc-audits/east-cowes/) - [Cowes](/ppc-audits/cowes/) - [Portsmouth](/ppc-audits/portsmouth/) - [Fareham](/ppc-audits/fareham/) - [Havant](/ppc-audits/havant/) ### Regional coverage - [PPC Audit across Isle of Wight](/ppc-audits/isle-of-wight/) ## Frequently asked questions ### How much does a PPC audit cost? Price depends on account size and complexity. I'll quote on a call after you share some basics about your setup. Most audits are fixed scope — no surprises. ### Do you audit for businesses in Shanklin and Isle of Wight? Yes. I audit accounts for any UK business running Google Ads. Shanklin-based, remote, service-based, ecommerce — the audit process is the same. ### What if your audit finds that my ads are fine? Honest answer: sometimes they are. If your account is well-structured and converting at a good rate, I'll tell you that. You'll still get clear confirmation and tips to squeeze out a few more percentage points. ### Can you also implement the fixes you find? The audit is diagnostic and advisory. If you want me to implement recommendations, that's a separate conversation — either a one-off project fee or ongoing management. ### How long until I get the audit report? Usually 1–2 weeks after you share access, depending on account size. You'll get a written report with findings and next steps. ## Find out where your ad spend is leaking No contract, no obligation — just a clear diagnostic report that tells you what's working and where to focus next. Most audits uncover quick wins worth far more than the audit cost. **Call 07410 907 104**