--- title: Google Ads Audit in Shefford description: Google Ads account audit in Shefford, Bedfordshire. Uncover wasted spend, tracking gaps, and optimisation opportunities. Fixed scope. url: "https://steviemorris.com/ppc-audits/shefford/" canonical: "https://steviemorris.com/ppc-audits/shefford/" type: town silo: ppc-audits location: Shefford county: Bedfordshire region: England lat: 52.0387 lng: -0.33399 primary_keyword: Google Ads audit Shefford keywords: - PPC audit Bedfordshire - Google Ads account review - wasted ad spend audit blueprint: 0 audience: Shefford business owners with running ads who want clarity on performance date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/shefford/ - /ppc-consultant/shefford/ nearby: - /ppc-audits/biggleswade/ - /ppc-audits/stotfold/ - /ppc-audits/hitchin/ - /ppc-audits/ampthill/ - /ppc-audits/flitwick/ - /ppc-audits/potton/ record_id: ppc-audits__shefford word_count: 814 --- # Google Ads Audit for Shefford Businesses One-off diagnostic audit. We find where you're wasting money, what tracking is broken, and what's actually working. Fixed scope, no obligation. ## What's actually happening in your Google Ads account? Most businesses run Google Ads without clarity. You see clicks, maybe some conversions, and a bill at the end of the month. But you don't actually know if your money is being spent efficiently. Are you bidding on keywords that never convert? Is your conversion tracking set up correctly? Are your landing pages relevant to the ads? An audit answers those questions. ## An audit typically finds - **Wasted spend** — keywords driving clicks but no sales, broad match capturing irrelevant searches - **Bid problems** — manual bids that are too high or too low for your category, or the wrong automation strategy - **Tracking gaps** — conversions not being recorded, offline conversions missing, or bad event setup - **Quality Score issues** — ads or landing pages that could improve (especially in high-CPC markets like Bedfordshire) - **Structure opportunities** — campaigns that should be split, or duplicate effort in keyword coverage - **Creative underperformance** — ads that aren't compelling, or responsive search ads using weak headlines ### Real example > A Shefford home services client was spending £800/month on Google Ads and had no idea if it was working. Their previous manager never set up conversion tracking. After audit, we discovered they *were* getting leads (their phone was ringing), they just weren't seeing it in Google Ads. We fixed tracking and immediately had clarity on what was working. Spend didn't change, but confidence went way up. ## How the audit works 1. **You grant read-only access** — Share your Google Ads account with me. I don't make changes, just look. 2. **I audit everything** — Account structure, keywords, bids, ads, landing pages, conversion tracking, and campaign settings. Takes 4–8 hours depending on account size. 3. **Diagnostic report** — You get a written report with findings, prioritised by impact. Here's what's costing you money, and here's what to fix first. 4. **Follow-up call (optional)** — Walk through the report together, answer questions, and talk next steps if you want ongoing support. ## Why audit now? You're either paying too much for ads, not getting enough from them, or both. Bedfordshire's market is competitive — CPCs here rival London's because it's the commuter belt. That means you can't afford inefficiency. An audit typically pays for itself within the first month of corrections. And if your ads are actually fine? I'll tell you that too. ### Other PPC help in Shefford - [PPC Agency in Shefford](/ppc-agency/shefford/) - [PPC Consultant in Shefford](/ppc-consultant/shefford/) ### Nearby areas I cover - [Biggleswade](/ppc-audits/biggleswade/) - [Stotfold](/ppc-audits/stotfold/) - [Hitchin](/ppc-audits/hitchin/) - [Ampthill](/ppc-audits/ampthill/) - [Flitwick](/ppc-audits/flitwick/) - [Potton](/ppc-audits/potton/) ### Regional coverage - [PPC Audit across Bedfordshire](/ppc-audits/bedfordshire/) ## Frequently asked questions ### How much is an audit? Depends on account complexity. Small account (up to £1k/month spend): £500. Medium (£1k–£5k/month): £800. Large (over £5k/month): £1,200+. Get a custom quote by booking a call. ### How long does it take? Typically 1–2 weeks from when you grant access to when you get the report. I spend the audit hours over a few days, write it up, and schedule a call if you want one. ### What if the audit finds major problems? The report will prioritise them. You can fix things yourself if you're capable, or we can discuss ongoing support. But there's no obligation — you get the audit, you get recommendations, and you decide what to do. ### Can you audit an account I don't currently manage? Yes, if someone else runs your ads (agency, freelancer, in-house), we can still audit it. You just need to be able to grant me read-only access. That said, if you don't have access yourself, that's a red flag — you should always have visibility into your own ad account. ### Is there a follow-up cost if I want you to implement the recommendations? No. The audit stands alone. If you want me to implement recommendations or manage the account going forward, we'd discuss that separately — possibly as done-for-you management (from £300/month) or fractional consulting. But the audit itself is fixed-price, no surprises. ### Do you audit Shefford businesses specifically? I audit any UK business, but I'm very familiar with Shefford and Bedfordshire. Understanding local competition and CPCs is part of my audit — I'll flag if you're overpaying for clicks because of market dynamics here, or if there's opportunity you're missing. ## Find out where your ad money is really going Request an audit. We'll look under the hood, find the gaps, and give you a clear report with actionable fixes. **Call 07410 907 104**