---
title: Google Ads Audit in Shildon
description: Get a detailed Google Ads audit for your Shildon business. Find wasted budget, tracking gaps, and real opportunities. Fixed quote, no obligation.
url: "https://steviemorris.com/ppc-audits/shildon/"
canonical: "https://steviemorris.com/ppc-audits/shildon/"
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location: Shildon
county: County Durham
region: England
lat: 54.62997
lng: -1.64295
primary_keyword: Google Ads audit Shildon
keywords:
  - PPC audit
  - Google Ads review County Durham
  - audit wasted ad spend
blueprint: 3
audience: Shildon businesses wanting to understand if their Google Ads are working
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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nearby:
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  - /ppc-audits/ferryhill/
  - /ppc-audits/willington/
  - /ppc-audits/crook/
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---

# Google Ads Audit for Shildon Businesses

One-off diagnostic. We find wasted budget, tracking gaps, and missed opportunities. Fixed scope. No obligation to hire us. Full report and recommendations.

## Before you commit to anything

If you're running Google Ads and not sure they're working, an audit answers that question. We review your account end-to-end, spot what's leaking money, flag broken tracking, and tell you what's actually worth fixing.

You get a detailed report with recommendations. Then you decide: fix it yourself, hire us, hire someone else, or stop advertising. No pressure either way.

## What a PPC audit covers

- **Account structure** — campaigns, ad groups, keywords, and whether they're logically organised
- **Keyword performance** — which search terms convert, which waste spend, where you're missing opportunities
- **Bidding & targeting** — device settings, locations, demographics, audience targeting, and bid strategy alignment
- **Ad copy & creative** — whether your headlines and descriptions actually convert or just get clicks
- **Conversion tracking** — is Google actually tracking your sales/leads, or are you flying blind?
- **Waste & opportunities** — specific pounds lost to broad keywords, duplicate negatives, irrelevant clicks; specific wins you're missing

### You might not need our help

> If your audit comes back and your ads are actually fine, we'll tell you that. Some businesses' ads are well-run. Others are hemorrhaging spend. An audit shows which you are. Then you own the decision about what to do next.

## Why I audit

We do audits because most businesses either skip this step entirely or get a shallow review that misses real problems. A proper audit takes time and expertise. We go deep, and we tell you exactly what we find—good, bad, or "your ads are fine." That honesty is how you know the recommendation is real, not just a sales pitch.

## Audit process

1. **Request your audit** — You fill out a brief form with your campaign goals and any specific concerns. We'll give you a quote and timeline.
2. **We review** — We dive into your account structure, performance data, tracking setup, and targeting. Usually takes 3–5 working days depending on account size.
3. **Detailed report** — You get a written report with findings, prioritised recommendations, and estimated impact. We can also do a call to walk through it if you'd like.

### Other PPC help in Shildon

- [PPC Agency in Shildon](/ppc-agency/shildon/)
- [PPC Consultant in Shildon](/ppc-consultant/shildon/)

### Nearby areas I cover

- [Bishop Auckland](/ppc-audits/bishop-auckland/)
- [Newton Aycliffe](/ppc-audits/newton-aycliffe/)
- [Ferryhill](/ppc-audits/ferryhill/)
- [Willington](/ppc-audits/willington/)
- [Crook](/ppc-audits/crook/)
- [Sedgefield](/ppc-audits/sedgefield/)

### Regional coverage

- [PPC Audit across County Durham](/ppc-audits/county-durham/)

## Frequently asked questions

### How much does a PPC audit cost?

I quote based on account size and complexity. Submit a request and we'll give you a fixed price before you commit.

### How long does it take?

Typically 3–5 working days from when you grant access to me. We'll confirm timing when you request.

### Do you audit accounts for businesses in Shildon and County Durham specifically?

Yes. I audit businesses anywhere in the UK. Location and industry don't matter—we look at what your ads are actually doing.

### What if the audit finds major problems?

You'll get specific recommendations and estimated impact (e.g., £X/month you could recover). You can hire us to fix it, hire someone else, or do it yourself. The decision is yours.

### Do I have to hire you after the audit?

No obligation. We'd love to help fix the problems we find, but the audit is a diagnostic—not a sales vehicle. If you want to act on it yourself or elsewhere, we respect that.

### Can you look at Google Analytics too?

We focus on the ads and tracking inside Google Ads itself. If your GA is misconfigured, we'll flag it, but a full analytics audit is a separate engagement.

## Find out what your ads are actually doing

Request an audit, get a firm quote, and make a decision from facts—not guesses.

**Call 07410 907 104**