--- title: Google Ads Audit in Skipton description: Google Ads audit for Skipton businesses. Find wasted spend and tracking gaps. Written report, no obligation to hire management. url: "https://steviemorris.com/ppc-audits/skipton/" canonical: "https://steviemorris.com/ppc-audits/skipton/" type: town silo: ppc-audits location: Skipton county: West Yorkshire region: England lat: 53.96144 lng: -2.01676 primary_keyword: PPC audit Skipton keywords: - Google Ads audit - PPC account review West Yorkshire - Google Ads diagnostic blueprint: 2 audience: Skipton and West Yorkshire businesses running Google Ads who want a diagnostic audit to find wasted spend, tracking gaps, and optimization opportunities without committing to ongoing management. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/skipton/ - /ppc-consultant/skipton/ nearby: - /ppc-audits/barnoldswick/ - /ppc-audits/keighley/ - /ppc-audits/colne/ - /ppc-audits/barrowford/ - /ppc-audits/shipley/ - /ppc-audits/pateley-bridge/ record_id: ppc-audits__skipton word_count: 910 --- # Google Ads Audit for Skipton Businesses One-off PPC audits for Skipton and West Yorkshire businesses. Diagnostic deep-dive into your Google Ads account, delivered as a written report. No obligation to hire ongoing management. ## What a PPC audit actually finds Your Google Ads account looks fine on the surface. Campaigns are running, conversions are happening. But underneath, there are gaps — wasted spend you don't see, keywords that should be paused, audience targeting that's too broad, landing pages that don't match search intent. A proper audit finds those gaps. I spend 4–6 hours in your account, building a full picture of what's working, what's broken, and what's costing you money. You get a written report with findings, priorities, and next steps. No pitch. No pressure to hire management. Just diagnosis. ## Typical audit findings - **Wasted ad spend** — broad match keywords pulling irrelevant traffic, wrong geographic targeting, unpaused old campaigns, or bidding too high on underperforming keywords - **Tracking gaps** — missing conversion tracking, incorrect setup that undercounts sales, or server-side tracking that wasn't validated after deployment - **Structural issues** — campaigns not organized for scaling, keywords in the wrong ad groups, or a bid strategy that doesn't match your business model - **Audience targeting misses** — not using remarketing when you should be, too many audience exclusions, or missing high-intent audiences in your niche - **Landing page mismatches** — ads promising one thing, landing pages saying another, or sending mobile traffic to desktop-only pages - **Competitive gaps** — competitors outbidding you on your brand terms, or your ad copy looking weak next to theirs ## What you get from the audit A written report, typically 8–12 pages, covering: *Current state.* How much you're spending, where it's going, what ROI looks like today. *Key findings.* Ranked by impact. What's costing you the most money right now? *Recommendations.* Specific, actionable changes. Not 'improve targeting' — instead 'pause broad-match keywords in Campaign X, add 12 negative keywords, and adjust bid strategy to maximize ROAS'. *Quick wins.* Changes you can make immediately that usually show results within 1–2 weeks. *Medium-term strategy.* If you wanted to rebuild or scale, what would that look like? You own the report. Do the work yourself, hire someone to do it, or ignore it. No strings attached. ## The audit process 1. **Brief call** — We talk through your business, what you're spending, and what you want the audit to focus on. Usually 20–30 minutes. 2. **Deep audit** — I audit your account, Google Analytics, conversion tracking, landing pages, and competitive landscape. Takes 4–6 hours. 3. **Written report** — You receive a detailed report with findings, priorities, and recommendations. Usually delivered within 48 hours. 4. **Debrief call (optional)** — If you want to talk through findings or ask questions, we can schedule a 30-minute debrief. Some clients skip this and just action the report. ### What I look for that others miss > Most audits are checklist-driven: 'Do you have conversion tracking? Do you use audiences?' That's surface-level. I audit for revenue leakage — places where your money is leaving the account without returning value. That's what matters. ### Other PPC help in Skipton - [PPC Agency in Skipton](/ppc-agency/skipton/) - [PPC Consultant in Skipton](/ppc-consultant/skipton/) ### Nearby areas I cover - [Barnoldswick](/ppc-audits/barnoldswick/) - [Keighley](/ppc-audits/keighley/) - [Colne](/ppc-audits/colne/) - [Barrowford](/ppc-audits/barrowford/) - [Shipley](/ppc-audits/shipley/) - [Pateley Bridge](/ppc-audits/pateley-bridge/) ### Regional coverage - [PPC Audit across West Yorkshire](/ppc-audits/west-yorkshire/) ## Frequently asked questions ### How much does a PPC audit cost? Depends on account complexity. The cost ranges based on what we find and how deep we need to go. I quote after a brief 20-minute call where you describe your account and spend. No surprises. ### Do you work with businesses in Skipton and West Yorkshire? Yes. Whether you're in Skipton, Keighley, Barrowford, or anywhere across West Yorkshire, I can audit your account. I'll understand your local market and how to optimize for it. ### Will you recommend hiring you for ongoing management? Not necessarily. If your account is solid and just needs minor tweaks, I'll tell you that. If it needs strategic overhaul, I'll explain what that looks like and what it would cost for management. But the audit stands alone — no pressure to buy more services. ### Who should get an audit? Anyone running Google Ads for more than a few months. If you've been spending without measuring results, or if you inherited an account and don't know if it's set up right, an audit will show you what's working and what's wasting money. ### What if I find out my ads are fine? That's a win. Seriously. Some accounts are well-structured and don't need big changes. The report will tell you that and recommend small optimizations instead of major surgery. ### How long does the audit take? Initial call: 20–30 minutes. Full audit: 4–6 hours (usually done asynchronously, so you won't see me). Report: delivered within 48 hours. Debrief call (if you want one): 30 minutes. ## Want to know what's really happening in your Google Ads account? Request an audit. We'll talk through your situation, I'll give you a quote, and if you decide to move forward, you'll get a detailed report showing exactly where your money is going and what's working. **Call 07410 907 104**