---
title: Google Ads Audit in St Ives
description: Google Ads account audit for St Ives businesses. One-off diagnostic. Find wasted spend, tracking gaps, and optimisation opportunities.
url: "https://steviemorris.com/ppc-audits/st-ives/"
canonical: "https://steviemorris.com/ppc-audits/st-ives/"
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silo: ppc-audits
location: St Ives
county: Cornwall
region: England
lat: 50.20861
lng: -5.4875
primary_keyword: PPC audit St Ives
keywords:
  - Google Ads audit Cornwall
  - PPC account review UK
  - Google Ads diagnostic
blueprint: 7
audience: St Ives business owners and marketers seeking a professional Google Ads account audit
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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nearby:
  - /ppc-audits/hayle/
  - /ppc-audits/penzance/
  - /ppc-audits/camborne/
  - /ppc-audits/helston/
  - /ppc-audits/penryn/
  - /ppc-audits/falmouth/
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---

# Google Ads Audit for St Ives Businesses

One-off diagnostic review of your Google Ads account. Find what's broken, what's wasted, and what to fix next.

## Your ads might be leaking money.

Most Google Ads accounts have problems. Not always big ones, but problems.

Missing conversion tracking. Bid strategies fighting each other. Ad groups that are too broad or too narrow. Wasted spend on keywords that never convert. Audiences that don't match your actual customers.

You can spend weeks trying to spot them yourself, or you can get a specialist to do a proper audit in a day or two and tell you exactly what to fix.

## What a PPC audit covers

- **Conversion tracking completeness** — are you actually recording all your conversions?
- **Campaign and keyword structure** — is your account logical or tangled?
- **Search term analysis** — what are people actually searching for, and are you set up to catch it?
- **Quality Score analysis** — are your ads relevant or are you paying more than you should?
- **Bid strategy review** — is automation helping or hindering?
- **Audience targeting** — who's seeing your ads, and who should be but isn't?

### Fixed scope, no surprises

> You get a written audit report. No obligation to hire me after. No upsell. Just the facts: what's working, what's not, what to do about it.

## How audits work

You give me access to your Google Ads account (read-only). I spend 1–2 days reviewing the full setup, comparing what's there to what should be there for your business model. I compile a report—20–40 pages depending on complexity—with specific findings and recommendations.

Then we do a call to walk through the report together. I'll explain what I found, prioritise the fixes, and answer any questions.

## The audit process

1. **Kick-off call** — Tell me about your business, your goals, and your current ad spend. I ask clarifying questions so I'm auditing for the right outcome.
2. **Deep review** — I log into your account (read-only) and examine tracking, structure, keywords, audiences, and spend patterns in detail.
3. **Report and debrief** — You get a written audit report. We do a call to walk through findings, answer questions, and talk through the priority fixes.

### Other PPC help in St Ives

- [PPC Agency in St Ives](/ppc-agency/st-ives/)
- [PPC Consultant in St Ives](/ppc-consultant/st-ives/)

### Nearby areas I cover

- [Hayle](/ppc-audits/hayle/)
- [Penzance](/ppc-audits/penzance/)
- [Camborne](/ppc-audits/camborne/)
- [Helston](/ppc-audits/helston/)
- [Penryn](/ppc-audits/penryn/)
- [Falmouth](/ppc-audits/falmouth/)

### Regional coverage

- [PPC Audit across Cornwall](/ppc-audits/cornwall/)

## Frequently asked questions

### How much does a PPC audit cost?

That depends on account size and complexity. Small accounts are different from large ones. Request an audit and I'll give you a quote and timeline.

### How long does the audit take?

The review takes 1–2 days. The report itself is usually ready within 5 working days. The final debrief call is usually 60 minutes.

### Do you audit accounts in St Ives and elsewhere in Cornwall?

Yes. I audit accounts across the UK—St Ives, the wider Southwest, everywhere. Your location doesn't affect how thorough the audit is.

### What if I'm happy with my ads after the audit?

Great. The audit is done. No obligation to hire me for anything else. That said, if there are issues, I'll tell you clearly.

### Can I use the audit report with a different consultant?

Yes. It's your report. Use it however you see fit—take it to another agency, show it to your team, keep it on file. No strings.

### Do you offer follow-up management after an audit?

Only if you want me to. Some clients do the audit, implement the fixes themselves, and never hire me again. Others use the audit as a jumping-off point for ongoing management or consulting. It's entirely up to you.

## Find out what's costing you money

Request a PPC audit. Tell me about your account, and I'll give you a price and timeline.

**Call 07410 907 104**